Month: September 2024

Efficacy Worldwide bags media AOR mandate for Hero Cycles

Aligned with Hero Cycles’ vision, Efficacy is set to provide its marketing and advertising services (TV, Print, Digital, Radio, Outdoor, Cinema and other allied services) with the impetus it needs to make its indelible mark on the industry, stated the agency. (Image source: Facebook)

The agency has bagged this mandate after a multi-agency pitch.

Swiggy Instamart launches 24×7 free delivery service in Delhi NCR

During the festive season, especially around celebratory occasions such as Diwali parties, customers order throughout the night.

Swiggy Instamart has observed that the demand for essentials not only continues but increases once the shutters go down in the late hours, especially during the bustling festive season filled with last-minute preparations.

TRAI releases consultation paper on Digital Radio Broadcast Policy

The consultation paper followed the Department of Telecommunications (DoT) letter dated July 26 to TRAI.

All India Radio (AIR) has initiated digitization of its analogue MW and SW radio broadcast network and replaced its existing 38 analogue transmitters with digital transmitters.

Urban India to spend INR 1.85 lakh crore this festive season: Study

During festive seasons, the primary objective is to boost sales by enhancing consumer consideration. To achieve this goal, a multi-faceted approach leveraging various media channels is essential. While traditional mass mediums such as television remain influential, digital platforms will continue to play a crucial role in shaping consumer perceptions and driving consideration.

Survey reveals 1 in 2 households to spend over INR 10,000, with 70% opting for in-store shopping amid rising eCommerce adoption.

Wakefit.co records Rs 1,017 cr revenue in FY 2023-24; grows by 24% YoY

Sharing his views on the company’s growth, Chaitanya Ramalingegowda, Co-founder & Director, Wakefit.co, said, “Crossing the INR 1000 crore revenue milestone marks a significant achievement for us and reflects the immense trust that our customers have placed in us. Our 24% year-on-year growth underscores our commitment to delivering innovative and high quality products while staying attuned to the evolving needs of Indian households. As we look ahead, we are confident that our strategic focus on product category expansion, omnichannel retail growth, and continued brand building will help us sustain this momentum and drive double-digit growth in the coming year.” (Image source: Moneycontrol)

The company, which was EBITDA profitable for the first four years of its operations, marked its return to profitability this year, with an EBITDA of Rs 65 crore.

‘Matter of great pride’: MIB’s Ashwini Vaishnaw on Mithun’s Dada Saheb Phalke award

Mithun Chakraborty, also known as Mithun Da, is an iconic Indian actor, producer, and politician, recognized for his versatile roles and distinctive dancing style. (Image source: Bollywood Bubble)

The veteran actor will receive the prestigious award at the 70th National Film awards ceremony on October 8, 2024, celebrating his immense contributions to Indian cinema.

Publicis Media India elevates its Marketing Mix Modeling offerings with the launch of Markriti

While Markriti inherits its open source from Robyn, it is a step ahead by providing a top-down UI that allows for a low-code and hassle-free MMM workflow. It empowers strategists and analysts in post-modeling to not only engage in MMM studies but also access insightful data in under an hour, stated the company. (Image source: Facebook)

Markriti comes in as an integrated MMM solution that enables marketers to measure their ROI across various marketing channels. Markriti aims to help marketers achieve their targets and optimize budgets.