Tag: CXO Interview

Reinvent and rewire yourself as per the situation: Arpan Biswas, Ajio

"Show others the big picture that enables them to push themselves and perform as per their potential. We all need to be gentle and at times, not so gentle, nudge from time to time to perform better," states Arpan Biswas, CMO, Ajio.

Arpan Biswas, CMO, Ajio, not just touches upon finding purpose in daily work, but also speaks about the marketing content he consumes, his advice to GenNext marketers, best advice he has got in life and a lot more.

Axis Max Life’s Prashant Tripathy on expansion into rural India and rebranding with Axis Bank

Beyond investments, we’re working toward carbon neutrality by 2028, driving diversity with 28% women in our workforce, and targeting inclusive leadership across the organization, says says Prashant Tripathy, Managing Director and Chief Executive Officer, Axis Max Life Insurance.

“Tier 3 and beyond cities account for 43% of our policies. We’re expanding systematically by entering new cities and leveraging digital channels,” says Prashant Tripathy, Managing Director and Chief Executive Officer, Axis Max Life Insurance.

Axis Max Life’s Rahul Talwar on how AI, virtual influencers and social commerce are reshaping insurance

Rahul Talwar, Executive Vice President and Chief Marketing Officer, Axis Max Life Insurance (erstwhile Max Life Insurance)

Virtual influencers aka digital personalities, created through CGI, offer a unique opportunity to connect with audiences on a personal level, unconstrained by the limitations of traditional influencers, says Rahul Talwar, EVP and CMO, Axis Max Life Insurance.

CMO Weekender: “Planet before Profit” – Mohit Mishra’s philosophy that motivates him

Mohit Mishra, head of marketing, DLF Office Business, highlighted, "I live by the philosophy of ‘Planet before Profit’. I had inherited a much cleaner and liveable environment from my ancestors and want to leave the planet in a better condition than what it is now."

Mohit Mishra, Head of Marketing, DLF Office Business, shares insights on shaping the future of real estate marketing with a 20-year advertising legacy.

A good leader gives room for innovation and lateral thinking: Mitali Maheshwari, TATA Starbucks

"To avoid burnout, I focus on maintaining a balance that includes personal growth and professional development. Taking guilt-free breaks, whether it’s visiting cafes and restaurants, travelling, meeting people or pursuing hobbies helps recharge my energy and sparks new insights. These moments of downtime feed back into my creativity and productivity," states Mitali Maheshwari, Head of Product and Marketing, TATA Starbucks.

Mitali Maheshwari, Head of Product and Marketing, TATA Starbucks, touched upon the qualities of a good leader, her advice to next gen marketers, tips to avoid burnout, the work and life hack she swears by and a lot more.

Hyper-localization is key to building deeper resonance with a diverse community: Canva’s Silvia Oviedo

Silvia Oviedo, Head of Content & Discovery at Canva,

“While our users are seeking the refinement and endless possibilities that come with AI, they also want the quirks, imperfections, and nostalgia that are associated with being human,” says Silvia Oviedo, Head of Content & Discovery, Canva.

Storytelling holds the key in marketing success: Gaurav Ramdev, Protean eGov Technologies

"Time blocking is a game-changer. It helps me dedicate focused time to key tasks and ensures that I also carve out moments for creativity. I learnt that at Razorpay, start-up founders use that technique quite effectively," states Gaurav Ramdev, chief growth and marketing officer, Protean eGov Technologies.

Gaurav Ramdev, chief growth and marketing officer, Protean eGov Technologies, touches upon the work and life hack he swears by, his advice to avoid burnout on a personal and professional level, the books he is reading and why every experience is an opportunity to grow.

Spend as much time sharpening your axe as chopping: Chandramohan Mehra, Bajaj Allianz Life

"If you have 100 minutes to solve a problem, use 99 minutes to understand it. More often than not, experience is a bane as it accelerates things and may lead to suboptimal decisions. Hence, a holistic deep-dive is more effective. Another hack I live by and recommend to my team is preparing a to-do list, preferably in the evening before signing off for the day. It improves efficiency, speed, and the ability to do more with minimal anxiety," says Chandramohan Mehra, Senior President and Chief Marketing Officer, Bajaj Allianz Life.

Chandramohan Mehra, Senior President and Chief Marketing Officer, Bajaj Allianz Life, in a conversation with Storyboard18, touched upon the work and life hacks he swears by, what he’s reading, and strategies to avoid being burned out.

Understanding people is an underestimated business tool: Ajay Dang, UltraTech Cement

"Be interested in what you're doing. Burnout happens when there is drudgery. If you're interested in what you do, then even if you are working hard, it doesn't become a drudgery or lead to burnout," stated Ajay Dang, President and Head of Marketing, UltraTech Cement.

Ajay Dang also feels that talent is overrated, and that it’s hard work and grit that counts.

Know your consumer inside and out, says Arvind Iyer, Piramal Finance

Arvind Iyer, head of marketing, Piramal Finance, said, "There is a nice saying by American composer and economist W. Edwards Deming: In God we trust; all others must bring data. A lot of people in many teams would say that they're not very comfortable having the acumen to interpret data in an analytical form."

For the head of marketing at Piramal Finance, KYC is not a formality to be gone through but something that gives an understanding of the customer’s way of thinking.