“Tier 3 and beyond cities account for 43% of our policies. We’re expanding systematically by entering new cities and leveraging digital channels,” says Prashant Tripathy, Managing Director and Chief Executive Officer, Axis Max Life Insurance.
Tag: CXO Interview
Axis Max Life’s Rahul Talwar on how AI, virtual influencers and social commerce are reshaping insurance
Virtual influencers aka digital personalities, created through CGI, offer a unique opportunity to connect with audiences on a personal level, unconstrained by the limitations of traditional influencers, says Rahul Talwar, EVP and CMO, Axis Max Life Insurance.
CMO Weekender: “Planet before Profit” – Mohit Mishra’s philosophy that motivates him
Mohit Mishra, Head of Marketing, DLF Office Business, shares insights on shaping the future of real estate marketing with a 20-year advertising legacy.
A good leader gives room for innovation and lateral thinking: Mitali Maheshwari, TATA Starbucks
Mitali Maheshwari, Head of Product and Marketing, TATA Starbucks, touched upon the qualities of a good leader, her advice to next gen marketers, tips to avoid burnout, the work and life hack she swears by and a lot more.
Hyper-localization is key to building deeper resonance with a diverse community: Canva’s Silvia Oviedo
“While our users are seeking the refinement and endless possibilities that come with AI, they also want the quirks, imperfections, and nostalgia that are associated with being human,” says Silvia Oviedo, Head of Content & Discovery, Canva.
Storytelling holds the key in marketing success: Gaurav Ramdev, Protean eGov Technologies
Gaurav Ramdev, chief growth and marketing officer, Protean eGov Technologies, touches upon the work and life hack he swears by, his advice to avoid burnout on a personal and professional level, the books he is reading and why every experience is an opportunity to grow.
Spend as much time sharpening your axe as chopping: Chandramohan Mehra, Bajaj Allianz Life
Chandramohan Mehra, Senior President and Chief Marketing Officer, Bajaj Allianz Life, in a conversation with Storyboard18, touched upon the work and life hacks he swears by, what he’s reading, and strategies to avoid being burned out.
Understanding people is an underestimated business tool: Ajay Dang, UltraTech Cement
Ajay Dang also feels that talent is overrated, and that it’s hard work and grit that counts.
Know your consumer inside and out, says Arvind Iyer, Piramal Finance
For the head of marketing at Piramal Finance, KYC is not a formality to be gone through but something that gives an understanding of the customer’s way of thinking.
State expectations, be clear about outcomes: Roshni Das of Intel
Roshni Das, Vice President, Global Marketing (Innovation) & India Region CMO, Intel Corporation, talks about burnout, her work, the life hacks she swear by and the advice she has for GenZ marketers, in a conversation with Storyboard18.