Tag: CXO Interview

Storytelling holds the key in marketing success: Gaurav Ramdev, Protean eGov Technologies

"Time blocking is a game-changer. It helps me dedicate focused time to key tasks and ensures that I also carve out moments for creativity. I learnt that at Razorpay, start-up founders use that technique quite effectively," states Gaurav Ramdev, chief growth and marketing officer, Protean eGov Technologies.

Gaurav Ramdev, chief growth and marketing officer, Protean eGov Technologies, touches upon the work and life hack he swears by, his advice to avoid burnout on a personal and professional level, the books he is reading and why every experience is an opportunity to grow.

Spend as much time sharpening your axe as chopping: Chandramohan Mehra, Bajaj Allianz Life

"If you have 100 minutes to solve a problem, use 99 minutes to understand it. More often than not, experience is a bane as it accelerates things and may lead to suboptimal decisions. Hence, a holistic deep-dive is more effective. Another hack I live by and recommend to my team is preparing a to-do list, preferably in the evening before signing off for the day. It improves efficiency, speed, and the ability to do more with minimal anxiety," says Chandramohan Mehra, Senior President and Chief Marketing Officer, Bajaj Allianz Life.

Chandramohan Mehra, Senior President and Chief Marketing Officer, Bajaj Allianz Life, in a conversation with Storyboard18, touched upon the work and life hacks he swears by, what he’s reading, and strategies to avoid being burned out.

Understanding people is an underestimated business tool: Ajay Dang, UltraTech Cement

"Be interested in what you're doing. Burnout happens when there is drudgery. If you're interested in what you do, then even if you are working hard, it doesn't become a drudgery or lead to burnout," stated Ajay Dang, President and Head of Marketing, UltraTech Cement.

Ajay Dang also feels that talent is overrated, and that it’s hard work and grit that counts.

Know your consumer inside and out, says Arvind Iyer, Piramal Finance

Arvind Iyer, head of marketing, Piramal Finance, said, "There is a nice saying by American composer and economist W. Edwards Deming: In God we trust; all others must bring data. A lot of people in many teams would say that they're not very comfortable having the acumen to interpret data in an analytical form."

For the head of marketing at Piramal Finance, KYC is not a formality to be gone through but something that gives an understanding of the customer’s way of thinking.

Plan, set goals and boundaries, adhere to them: Ritu Mittal of Bayer

"I do believe that prioritising well-being is really crucial. Whether it is physical fitness or practices like mindfulness, they enhance personal resilience and fuel creativity and clarity in professional life," states Ritu Mittal, Head - Marketing and Digital at Bayer Consumer Health Division India.

Ritu Mittal, Head – Marketing and Digital at Bayer Consumer Health Division India, in a conversation with Storyboard18, speaks about how to avoid personal and professional burnout, offers some advice to next-gen marketers, and a lot more.

Festive forecast: Auto and finance lead the way in digital advertising, says Zenith’s Jai Lala

The CTV increase is more prominent with brands that are catering to metros and affluent audiences, according to Jai Lala, CEO, Zenith India, the media agency of Publicis Groupe.

Digital is increasing at a rate of around 50 percent. says Jai Lala, CEO, Zenith India, the media agency of Publicis Groupe.

As marketers, we must find ways to sell ourselves too: Sujay Rachh, Nuvama Group

"Adding a ‘+1’ is something I consistently try to do. What I mean by that is doing what needs to be done to the tee… but then not stopping at that and always thinking of one additional thing that you can do which has not been asked for but will work wonders. This usually brings a smile to everyone’s face and most importantly, I feel really good about having gone the extra mile. It's very satisfying." Highlighted Sujay Rachh, CMO, Nuvama Group.

In a conversation with Storyboard18, Sujay Rachh also spoke about his go-to creators, his favourite quotes on marketing and leadership, tips to avoid burnout, and a lot more.

Cleartrip’s media spend grows by 15–20% with focus on digital, CTV and impact properties

Talking about her vision for the OTA company, she says, "I’m filling some big shoes, but my biggest vision—and this is shared by the leadership—is that the OTA industry is underserved. If you look at competitors like MakeMyTrip, Agoda or Goibibo, there’s a lot of room for a challenger brand like us to win on experience. Cleartrip loyalists have always preferred us for our smooth, seamless UI (user interface), and I want to build on that."

Cleartrip’s bus ridership growth underlines CMO Tavleen Bhatia’s contention that while air travel is the core business, hotels and buses are showing very strong growth.