Tag: CXO Interview

hoichoi achieves 60:40 gender balance; 200 percent ad revenue growth

In addition to direct subscription revenue, hoichoi has diversified its revenue streams through bundling partnerships and initiatives, such as Hindi dubbing of its Bengali shows. Mukherjee points out that hoichoi's extensive original content catalogue, including Hindi-dubbed versions, has contributed significantly to its revenue, especially in the Hindi market.

While West Bengal remains hoichoi’s core market, over 45% of its users come from other regions of India, says Soumya Mukherjee Chief Operating Officer – hoichoi (India & Bangladesh).

Innerwear brand Jockey focusses on digital amidst quick commerce boom

Jockey has 6-8% market penetration for women’s innerwear with metro cities witnessing the most demand, says Nihal Rajan, CMO, Jockey.

Nihal Rajan, CMO, Page Industries shares how Jockey is developing a range of products that aren’t just fleeting trends or seasonal fads and the significance of merging cricket with fashion.

Jim Stengel’s ‘The CMO Podcast’ helps refine my understanding of the role : Amit Doshi

"A sonic signature tune encapsulates a brand’s immersive and sensory experience. What we hear and what we see have a far greater impact in our memories than anything else. There have been very famous sonic signatures in the past. Intel and Mastercard’s sonic signature tunes have been truly inspiring through the years," Amit Doshi, CMO, Britannia Industries.

The chief marketing officer of Britannia Industries spoke of the benefits of podcasts and how it has given him a broader perspective on branding, marketing and understanding the CMO’s role.

Justdial says 95% of Indians still loyal to offline stores, sees faster growth in Tier 2 and 3 cities

About 85 percent of Justdial's 181 million visitors in the first quarter of FY25 accessed its services through mobile devices," says Shwetank Dixit, Chief Growth Officer, Justdial.

About 90-95 percent of Indians still prefer to visit local businesses where they can interact with the service providers, bargain, and build relationships despite players like Urban Company and Yes Madam existing in the market, says Shwetank Dixit, Chief Growth Officer of Justdial.

You will never win by focusing on the rearview mirror: Lance Bennett, Mercedes-Benz India

"I strongly believe in focusing on the customer and providing the best experience ever. Most of the quotes that resonate with me are in this vein. Innovation is a work in progress and it holds the key to stay ahead. So, stay focused on the road ahead. Because you will never win by focusing on the rearview mirror," highlighted Lance Bennett, Vice-president, Sales and Marketing, Mercedes-Benz India.

Lance Bennett, Vice-president, Sales and Marketing, Mercedes-Benz India, in a conversation with Storyboard18, shares his take on how to avoid workplace burnout and the importance for a professional to be open to opportunities.

‘Many RMG startups in India on the verge of shutting down business’, says CEO of Winzo

Paavan Nanda, CEO and Co-Founder, WinZO discusses GST challenges, lower developer salaries and production costs in India compared to Western countries, India's gaming industry shifting from being an importer to an exporter.

Revenue growth for RMG players stalled while few other companies are experiencing de-growth, says Paavan Nanda, CEO and Co-Founder, WinZO.

‘Respect time’: HDFC Life CMO Vishal Subharwal’s marketing mantras and life hacks

"A good mix of data and gut in decision-making is really important. So, back your instinct, but it's better if it's also backed by data," states Vishal Subharwal, chief marketing officer and group head - strategy, HDFC Life.

Vishal Subharwal, Chief Marketing Officer and Group Head – Strategy, HDFC Life, also says that a good mix of data and gut is really important in decision-making. “So, while we must back our instinct, it’s better if it’s also backed by data.”

CMO Weekender: Federal Bank CMO MVS Murthy on life and work, success and failure

MVS Murthy, chief marketing officer, Federal Bank, highlighted, "At an individual level, waking up every morning, working on becoming better version of yourself and contributing to your immediate family are all priceless moments in life. We may not have all the answers, but we can help reduce confusion for each other, not by being prescriptive but being an example that things go wrong and here is how the recovery played out."

MVS Murthy, chief marketing officer, Federal Bank, shares the advise that drives his work and life and the literature and content that fuel creativity.