CMO Interview – storyboard18

Britannia’s CMO Amit Doshi: Think like digital natives, don’t bifurcate consumers between ‘digital’ and ‘non-digital’

Amit Doshi, chief marketing officer, Britannia Industries.

Amit Doshi, marketing chief of Britannia on leveraging technology to stay relevant, learning agility from D2C brands and why marketers need to stay endlessly curious.

L’Oreal’s global marketing boss Asmita Dubey shares career advice for women: All about “bets and balances”

Dubey has introduced new AR beauty services and virtual try-ons for hair and make-up as well as skin diagnosis through AI, with the latter attracting more than 100 million users in the past year.

Dubey shared highlights of her journey from India to China to Paris, and advice for women in the corporate world.

From CMO to CEO: Unilever’s global CMO Priya Nair in the running for Hindustan Unilever’s CEO position?

Unilever's global CMO Priya Nair stated, "Increasingly, we will see brands using the latest tech to move diversity and inclusion forward in product offerings. The See My Skin campaign from Vaseline is one example of how to address the lack of diversity in images that dermatologists use for diagnoses. It’s just one example of how smart tech combined with great creative can drive positive outcomes for different groups."

Priya Nair is currently Unilever’s global chief marketing officer for beauty & wellbeing. If Nair does become top boss, she would also make history as HUL’s first-ever female CEO.

New epicenters of influence are growing: Asmita Dubey, L’Oreal global marketing chief

"The future of beauty is diverse and inclusive and it is sustainable, committed and generous. The future of beauty will be fueled by innovation. It will be nurtured by science. It will be powered by tech. And what we are doing is shaping that future with science, technology and creativity," says Asmita Dubey.

L’Oreal’s global chief digital and marketing officer Asmita Dubey on pioneering beauty tech, ‘radical inclusivity, conversational commerce, Web3 and women in gaming.

How do you talk about sex in a country where talking about sex is taboo? We ask Reckitt’s Dilen Gandhi

Gandhi, who has a background in P&L management, brand strategy, innovation, new business development, key account management and marketing communications, started his career at Gillette India as area sales manager.

In conversation with Dilen Gandhi, regional marketing director, South Asia- Health & Nutrition, Reckitt (maker of Durex).

P&G on working with influencers: It does help drive conversations

P&G's Vijay Pampana says, "The virality of influencers on social media has completely changed marketing communications behavior."

Vijay Pampana, marketing director, Procter & Gamble Health, talks about a new campaign and the role of celebrities and influencers in marketing.