CXO Interview – Page 26

Animesh Agarwal (8bit Thug): Gaming has to be immersive and not interruptive

"When a gamer starts his or her career on YouTube by creating content or by playing games, the only thing they are aware of is tech and gaming. There are very few creators I have come across in my career who get the hang of lifestyle, travel, beauty or fashion. Over the last four years, what I have realized is that, the advantage I had in designing campaigns was that, we try to take into consideration the need and taste of the gamer and gamify the campaign."

Animesh Agarwal better known as 8bit Thug, founder and CEO of 8bit Creatives and S8ul esports talks us through on his journey as an influencer turned entrepreneur, what it takes to run a gaming talent agency and an esports team and organization in today’s times and what his views are on the Indian gaming scene and wheres it is going.

S4 Capital’s Sir Martin Sorrell: India is increasingly seen as an alternative to investment in China

Sorrell’s message is clear: trade wars don’t happen in isolation. They infiltrate the economic bloodstream and affect every organ of the global body—including advertising.

Martin Sorrell, currently Executive Chairman of S4 Capital and former CEO of WPP shares his views on how the past year’s woes and opportunities shaped the advertising and media landscape.

L’Oreal’s global marketing chief Asmita Dubey on beauty tech, “radical inclusivity”, big consumer trends

Asmita Dubey, global chief digital and marketing officer at L'Oreal

Asmita Dubey, global chief digital and marketing officer at L’Oreal, talks about the key shifts in consumer trends, how L’Oreal is creating online and offline experiences and future proofing its brands.