CXO Interview – Page 3

ITC’s Shuvadip Banerjee on Gen Z ditching ads for immersive brand worlds

Shuvadip Banerjee, Chief Digital Marketing Officer at ITC

Shuvadip Banerjee, Chief Digital Marketing Officer at ITC Ltd discusses the blueprint for relevant brand activations and winning over discerning Gen Z consumers.

Focussing on middle income groups for growth in India: Kenvue

Manish Anandani, the Managing Director of Kenvue India

Manish Anandani, the Managing Director of Kenvue India and South Asia discusses Kenvue’s approach to essential health, self-care, and beauty in India

‘Indian market is witnessing a significant shift toward premium devices’, says Qualcomm CMO

Don McGuire, Senior Vice President, Chief Marketing Officer

Don McGuire, Senior Vice President, Chief Marketing Officer touches upon how Qualcomm navigated the challenge of marketing a complex technology like Snapdragon to a broad consumer audience.

Lack of joy at work leads to burnout and stress: Avi Kumar, CMO, FNP

Avi Kumar, chief marketing officer, FNP, stated, "Every morning, I write down three things that I was grateful for in the day that went by. It is a very simple habit. But I think it is incredibly powerful to start the day on a positive note and keep that momentum going."

Avi Kumar, chief marketing officer, FNP, says that apart from deriving joy from the work we do, one must prioritise one’s mental, physical, and spiritual health.

Mark Szulc on how Adobe is streamlining brand asset management

Mark Szulc, Principal Product Manager and Regional Evangelist (APAC), Adobe

Mark Szulc, Principal Product Manager and Regional Evangelist (APAC) at Adobe discusses specific challenges that Content hubs’ integration with AEM assets aims to address for brands managing large volumes of creative assets

Know the difference between knowledge and wisdom: Poulomi Roy, Joy Personal Care

Poulomi Roy, chief marketing officer, Joy Personal Care, stated, "Knowledge is the information and facts we gather, wisdom is layering the knowledge with insight, experience and good judgement. Both are different but complement each other for comprehensive self-growth."

Poulomi Roy, chief marketing officer, Joy Personal Care, shares her work and life hacks and how she finds work-life balance in an increasingly fast-paced world.

EXCLUSIVE: ‘Consumption and GDP growth should be in tandem’, says GCPL’s MD Sudhir Sitapati

Regarding budget expectations, Sitapati told Storyboard18, “I do feel that domestic consumption needs to be spurred. GDP growth was 8 percent last year but domestic consumption is only 4 percent."

GCPL MD and CEO, Sudhir Sitapati told Storyboard18, “I do feel that domestic consumption needs to be spurred. GDP growth was 8 percent last year but domestic consumption is only 4 percent.”

Cricket will inevitably get involved in esports in some form: Nodwin Gaming’s Akshat Rathee

It is now rare to find a young person with a smartphone who doesn’t have a game on it, says Akshat Rathee, Co-founder and Managing Director, NODWIN Gaming.

Akshat Rathee, Co-founder and Managing Director, NODWIN Gaming discusses the vision for NODWIN’s global expansion and the unique challenges and opportunities presented by different markets, mainstream adoption of gaming and its impact on the industry.

Marketing is a 24×7 industry: Pratik Mazumder, Mahindra Holidays and Resorts

Pratik Mazumder, chief marketing officer, Mahindra Holidays and Resorts, explained, "Make a mental job list of tasks you want to achieve before you hit the office. If you delegate instantly when the thoughts are fresh in your mind, it gives clarity."

Given this, the company’s chief marketing officer advises peers and colleagues to ‘prioritise self-care and establish clear boundaries between work and personal life’.

Kantar’s Soumya Mohanty on adapting creative strategies for the digital landscape

Soumya Mohanty, Managing Director and Chief Client Officer- South Asia, Insights Division, Kantar

Soumya Mohanty, Managing Director and Chief Client Officer- South Asia, Insights Division, Kantar, shares how South India demands original ads and not recycled ones, importance of emotions in advertising, what brands can learn from Surf’s Daag Achhe Hai/Stains are Good and more.