Tag: CXO Interview

Have conversations with the team beyond work: Sai Narayan, Policybazaar

"Gen AI helped us curate tailored content across languages which addressed diverse consumer preferences and needs more effectively. Our team also leveraged AI to process vast datasets which helped us identify emerging trends and optimise our campaigns," Sai Narayan, chief marketing officer, Policybazaar.

Sai Narayan also spoke about keeping it light and infusing humour into everyday situations.

GroupM predicts record festive growth for TV, Digital and OOH

Ashwin Padmanabhan, Chief Operating Officer, GroupM, South Asia says TV and Print are expected to grow at high single digits, driven by investments in non-fiction programming on TV and impactful formats in Print.

Ashwin Padmanabhan, Chief Operating Officer, GroupM, South Asia expects digital media to grow between 15-20% this festive season, and out-of-home (OOH) advertising to see healthy double-digit growth.

Digital has brought an over-emphasis on performance marketing: Arvind R P, McDonald’s India

"For me, it's all about living your passion. As long as you're living your passion, that keeps you going. For example, one of my passions is formal learning for myself and my team. Sometimes I conduct a session, sometimes I get somebody from outside the firm to conduct one," stated Arvind R P, CMO, McDonald's India (W&S).

Arvind R P, chief marketing officer, McDonald’s India (W&S) adds that one of the principles of advertising is the fact that there aren’t completely new stories out there, so we need to find new, fresh and interesting ways of narrating the same ones.

hoichoi achieves 60:40 gender balance; 200 percent ad revenue growth

In addition to direct subscription revenue, hoichoi has diversified its revenue streams through bundling partnerships and initiatives, such as Hindi dubbing of its Bengali shows. Mukherjee points out that hoichoi's extensive original content catalogue, including Hindi-dubbed versions, has contributed significantly to its revenue, especially in the Hindi market.

While West Bengal remains hoichoi’s core market, over 45% of its users come from other regions of India, says Soumya Mukherjee Chief Operating Officer – hoichoi (India & Bangladesh).

Innerwear brand Jockey focusses on digital amidst quick commerce boom

Jockey has 6-8% market penetration for women’s innerwear with metro cities witnessing the most demand, says Nihal Rajan, CMO, Jockey.

Nihal Rajan, CMO, Page Industries shares how Jockey is developing a range of products that aren’t just fleeting trends or seasonal fads and the significance of merging cricket with fashion.

Justdial says 95% of Indians still loyal to offline stores, sees faster growth in Tier 2 and 3 cities

About 85 percent of Justdial's 181 million visitors in the first quarter of FY25 accessed its services through mobile devices," says Shwetank Dixit, Chief Growth Officer, Justdial.

About 90-95 percent of Indians still prefer to visit local businesses where they can interact with the service providers, bargain, and build relationships despite players like Urban Company and Yes Madam existing in the market, says Shwetank Dixit, Chief Growth Officer of Justdial.

You will never win by focusing on the rearview mirror: Lance Bennett, Mercedes-Benz India

"I strongly believe in focusing on the customer and providing the best experience ever. Most of the quotes that resonate with me are in this vein. Innovation is a work in progress and it holds the key to stay ahead. So, stay focused on the road ahead. Because you will never win by focusing on the rearview mirror," highlighted Lance Bennett, Vice-president, Sales and Marketing, Mercedes-Benz India.

Lance Bennett, Vice-president, Sales and Marketing, Mercedes-Benz India, in a conversation with Storyboard18, shares his take on how to avoid workplace burnout and the importance for a professional to be open to opportunities.

‘Many RMG startups in India on the verge of shutting down business’, says CEO of Winzo

Paavan Nanda, CEO and Co-Founder, WinZO discusses GST challenges, lower developer salaries and production costs in India compared to Western countries, India's gaming industry shifting from being an importer to an exporter.

Revenue growth for RMG players stalled while few other companies are experiencing de-growth, says Paavan Nanda, CEO and Co-Founder, WinZO.