Month: April 2023

Infomo appoints Himanka Das as country director, elevates Rohit Verma to global chief of strategy

Himanka Das began his career at Madison World, building his career working at Initiative, Lintas Media Group, FCB Ulka of IPG and Starcom of Publicis Media. Rohit Verma is a 25-year pioneer in the Indian mobile advertising industry. In 2015, he was co-founder and CEO of TorcAI (now a wholly-owned subsidiary of Infomo), a global data science company and provider of audience infrastructure, programmatic and in-housing solutions. (From left to right: Himanka Das and Rohit Verma)

Previously, Himanka Das held leadership roles at Dentsu International India, and Rohit Verma served as the global vice president and business head for telecom commerce at mobile advertising company Vserv.

Britannia Marie Gold My Startup Contest rolls out 1 crore in total seed funding to 10 women-run businesses

Since inception, the company has completed more than 4 lakh orders and has a customer base of over 2.5 lakhs. (Representative image by Michał Bożek via Unsplash)

All participants this season, had access to Google’s WomenWill program, a business literacy program with a “how to” curriculum on turning an interest into a business, managing an enterprise, and promoting it for growth.

9 in 10 Indian SMB marketers are spending on AI and automation: LinkedIn

Forty one percent SMBs are implementing new creative solutions or technology in their marketing strategy moving forward due to the economic downturn or changing budgets, it’s clear that there is an appetite to explore new ways to connect with customers. (Representative image: Kelly Sikkema via Unsplash)

As per the research conducted by the professional network LinkedIn, some of the top priorities of businesses are to expand their customer base by 44 percent, increase business revenue and market share by 43 percent and build brand loyalty by 36 percent.

Bournvita row: NCPCR asks Bournvita to remove ‘misleading ads’

Bournvita claims that the video put out by the influencer has created panic and anxiety and questions the trust that consumers have bestowed on brands like Bournvita. (Stills from ads)

The development comes days after a recent video made by an influencer claimed that the health drink contains high percentage of sugar and contents that may cause harmful impact to the health of children.

Cannes Lions announces 2023 shortlist Jury

This takes India’s final grand total tally to 18, a rather underwhelming performance this year round.

The shortlist comprises of 197 experts from across 58 markets, representing the global industry’s leading talent from a diverse range of disciplines.

KFC or McDonald’s can’t pay me enough to advertise them: Dancer and influencer Rukmini Vijayakumar

Rukmini Vijayakumar shares that her philosophy on brand partnerships is simple—if she personally uses the product or brand, only then will she endorse it. Brands often like to creatively collaborate with her.

With over 1.5 million followers across Instagram, Facebook and YouTube, Vijayakumar has worked with Taneira, Tanishq, Samsonite, Pond’s, Kérastase India and Tata Cliq Luxury, among others.

95 percent viewers witness interactive animation ads during IPL: iCubesWire

Fans can look forward to witnessing the strength, endurance, and the intense competition during the Pro Panja League. (Representative image via Unsplash) (

As per the survey, 56 percent of respondents like interactive video animation digital ads, 17 percent like interactive audio ads, 22 percent like mini-game interactive ads and five percent don’t like interactive digital advertisement.

73 percent viewers watch IPL on JioCinema: Report

The range of merchandise offered by playR includes apparel, accessories, and lifestyle products for fans to showcase their love, loyalty and support towards their favourite IPL teams. (Image source: Twitter handle - @IPL)

As per a Synchronize India and Unomer report, one-third viewers watch IPL exclusively on JioCinema and over half are watching on mobile and TV both.

FCB Group India picks up a majority stake in Kinnect

This acquisition marks a pivotal moment for FCB Group India, elevating its digital prowess to unprecedented heights. With FCBKinnect at the helm, the group is primed to lead the advertising industry with its unmatched digital-first creative capabilities, scalable content production, and innovative influencer marketing through Kinnect Outreach - India's data-driven influencer and third-party partnership platform. (FRom left to right: Chandni Shah, Rohit Ohri and Rohan Mehta)

With FCBKinnect at the helm, the group is primed to lead the advertising industry with its unmatched digital-first creative capabilities, scalable content production, and innovative influencer marketing through Kinnect Outreach – India’s data-driven influencer and third-party partnership platform.