Month: July 2024

G. Srinivasa Raghavan appointed chairman of Nexus Automotive International

It highlights the company's plans to expand its geographical reach, following the leadership of former chairmen from the Middle East (Akram Sharour) and South America (Gerson Prado).

It is the first time that an Indian leader is taking a global responsibility of that kind in the Automotive Aftermarket, reflecting the rising role of India in the overall Global economy.

India-SA T20 WC final match records peak concurrent viewership of 53 mn

The peak concurrent viewership of 53mn on OTT fell short of the record viewership posted in the last year's ODI final match in November. (Image source: News18)

The peak concurrent viewership during the final match between India and Australia during the ICC Men’s Cricket World Cup on November 20, 2023 stood at 59 million.

SEBI’s crackdown on finfluencers to impact advertising in BFSI; Expected to affect other categories too

SEBI and ASCI have tightened their guidelines, mandating registration for influencers in the BFSI sector to ensure accountability and transparency. Experts say it could result in significant changes to the marketing strategies, requiring strategic marketing and ad spending, with brands being extra cautious. (Image: Explorenation via Unsplash)

SEBI and ASCI have tightened their guidelines, mandating registration for influencers in the BFSI sector to ensure accountability and transparency. Experts say it could result in significant changes to the marketing strategies, requiring strategic marketing and ad spending, with brands being extra cautious.

VC firm Matrix Partners renames Indian arm as Z47

“The new name is inspired by India’s journey towards a developed country by 2047, with India’s founder and digital ecosystem at the heart of its growth story," the VC firm said. (Image via Unsplash)

Matrix Partners India will become DZ47, with the brand name of Z47, Matrix Partners China will become MPC, and operations in the US will continue as Matrix.

Lloyd Mathias on how to tackle false and misleading advertising sensibly

As per business strategist and independent director Lloyd Mathias, the use of technology like AI helps to suss out offending content before it gets amplified. (Image source: Unsplash)

One of the solutions that business strategist Lloyd Mathias suggests is having an industry wide rating system for responsible advertisers on the lines of CRISIL evaluating credit risk of loan takers. Every misleading ad (as decided by an independent body like ASCI) lowers the Advertiser’s rating score.