EXCLUSIVE: AVGC 2.0 policy to be implemented by January’25: Telangana IT Minister

Telangana IT Minister, D. Sridhar Babu informed the media that the state is also pitching to have a Center of Excellence in Telangana.

Telangana IT Minister, D. Sridhar Babu told Storyboard18 that AVGC 2.0 would be more attractive for start-ups and for innovation, at an event. He also said that responsible gaming and ethical considerations will be kept in mind while framing the policy.

Gaming can help India’s share in global M&E sector climb to 4%: Sanjay Jaju, MIB

Sanjay Jaju, Secretary, Ministry of Information and Broadcasting discussed the potential of the gaming industry and the government's efforts toward the upliftment of radio industry.

Addressing the gaming community and stakeholders at an event, Sanjay Jaju, Secretary, Ministry of Information and Broadcasting, talked about how the ‘sunrise’ sector has the potential to create jobs, fund start-ups and build enterprises.

Auto sector ad volumes down by 14% on TV in H1’24

News was the leading channel genre of auto sector during H1’24 with a 65% share of ad volumes.

The auto sector, however, witnessed an increase of 25% in print ad spaces, a 14% increase in radio, and a significant growth of 55% in digital in the first half of 2024 (H1), according to TAM AdEx report.

CAIT sounds alarm on quick commerce’s impact on kirana stores

CAIT has accused Blinkit (Zomato), Swiggy (Instamart), and Zepto of violating multiple laws, including Foreign Direct Investment (FDI) and FEMA regulations to finance operational losses.

CAIT said that Zepo, Blinkit, and Instamart have received a massive FDI inflow of more than Rs 54,000 crore to control logistics, warehouses, inventory, and delivery systems

Govt issues guidelines to crack down on misleading ads in coaching sector

"It is imperative that these positions are filled as soon as possible to ensure consumer cases are handled efficiently," Khare said.

The Central Consumer Protection Authority (CCPA) took suo moto action against 45 coaching centers and has already imposed a penalty of more than Rs 54 lakh on 18 coaching institutes for misleading advertisements.

EXCLUSIVE: Small part of Prasar Bharati OTT will be subscription-based; rest all free, says MIB’s Sanjay Jaju

Prasar Bharati plans to launch its OTT platform at the International Film Festival of India in Goa (on November 20th).

Sanjay Jaju, Secretary, Ministry of Information and Broadcasting, confirmed to Storyboard18 that Prasar Bharati’s OTT will be launched on November 20, with over 60 FreeDish channels and archival content.

EXCLUSIVE: Going through rigor of understanding how to roll out D2M: MIB’s Sanjay Jaju

Present at the India Game Developer Conference (IGDC), Hyderabad, Sanjay Jaju addressed Storyboard18's query on the D2M.

Sanjay Jaju, Secretary, Ministry of Information and Broadcasting, told Storyboard18 that the Ministry has completed the ‘proof of concept’ of D2M technology at this stage. The consultation with the industry stakeholders is going to understand its impact.

Gen Alpha’s video binge, consumption up 60%: Kantar report

The report covers close to 2500 children in the age band of 5-14 years as well as parents from NCCS A, B and C households across 14 Indian cities and offers a unique focus on children's interactions with brands, particularly within the realms of food, beverages, technology, and media consumption, with special attention given to television and digital platforms. (Image by Patricia Prudente via Unsplash)

Gen Alpha is increasingly driven to a more digital recreational experience. 69% of kids find video games more enjoyable than outdoor play.