Category: How it Works

Price based GST will boost counterfeit products, RAI writes to govt

The letter warns that this policy change could hinder the growth potential of the retail sector, resulting in revenue losses for retailers and reduced GST collections for the government.

The association’s letter to the Finance Minister, obtained by Storyboard18, raises concerns about the GoM’s recommendations.

From MrBeast to Khaby Lame: how international influencers are taking to India

While MrBeast is in India to launch his chocolate brand, Feastables, Logan Paul (front) and KSI (right behind him) are in the country to promote their hydration drink brand, Prime, (Image sourced from @loganpaul via Instagram)

India’s booming digital landscape — coupled with rising affluence and cultural diversity — is attracting international influencers in a big way.

Diwali 2024 sees 14% online sales growth, fashion leads the charge: Criteo

By category, October sales figures demonstrated growth of +77% in Fashion, +60% in Consumer Electronics, and +15% in CPG, showcasing sustained consumer interest across diverse product lines. (Image source: Unsplash)

The most deliberate shoppers took over one and a half months to finalise their purchases, highlighting a careful selection process during the festive season.

Casual and hypercasual games: IAP up 10%, ads steady

Incubators serve as a platform for young game developers and studios, providing critical resources like game development tools, testing environments, and infrastructure. Specialized gaming incubators can guide these startups on creating video games for local and global markets, helping them overcome entry barriers and thrive.

47% of users are ad-tolerant to avoid paying for subscriptions with preference for micro-transaction based in-app purchases.

Chairman TRAI Anil Kumar Lahoti elected as Chairman SATRC

Anil Kumar Lahoti, Chairman, Telecom Regulatory Authority of India (TRAI), currently is the Vice Chairman of South Asian Telecommunication Regulators' Council (SATRC).

Lahoti currently serves as the Vice Chair of South Asian Telecommunication Regulators’ Council (SATRC) – a council that coordinates issues relating to regulations in telecommunication in South Asian countries.

Prasar Bharati invites program proposals from ‘Creative Minds of Tomorrow’ for digital, linear platforms

Prasar Bharati plans to launch its OTT platform at the International Film Festival of India in Goa (on November 20th).

Prasar Bharati has proposed 32 programs that would appeal Gen-Z from Creative Minds of Tomorrow (CMOT)– a novel talent initiative was launched by the Ministry of I&B and the National Film Development Corporation (NFDC).

’60 percent shoppers influenced by creators’, says Amazon’s Zahid Khan

"It is a collective responsibility to make sure that influencers transparently share information (without violating ASCI norms) especially the creators who have got a certain threshold of followers," Zahid Khan, Director of Shopping Initiatives for India and Emerging Markets, Amazon tells Storyboard18.

With the newly launched platform, content creators can produce and promote their content on Amazon.in, reaching a vast audience while optimizing their performance via automated product recommendations, performance reports as well as educational resources