How it Works – Page 3

Coca-Cola’s James Quincey on AI’s human face problem in marketing

Looking forward, Quincey anticipates a breakthrough in AI's ability to create realistic human faces, which, combined with cost-effective production, will revolutionize marketing. However, he cautioned against over-reliance on AI-generated ads, warning that excessive consumer targeting could lead to annoyance.

Quincey admitted the company initially lacked clear strategies for generative AI, but embraced it to avoid stagnation.

Minister Jayant Chaudhary emphasizes role of skills & innovation; says “right skill set provides both merit and national growth”

Leading experts from the transportation and logistics sector participated in discussions, including Davinder Sandhu (DB Engineering), Suraj Chettri (Airbus), Anil Kumar Saini (Alstom), Andreas Foerster (Tata Advanced Systems), Jaya Jagadish (AMD), Prof. Vinayak Dixit (UNSW Australia), Praveen Kumar (DFCCIL), and Maj. Gen. R. S. Godara.

Discussing India’s startup ecosystem, Chaudhary pointed out that by 2030, the number of startups is projected to double from 1.2 lakh to 2.4 lakh, potentially creating 50 million new jobs.

Kunal Kamra faces Shiv Sena’s wrath over comments on Eknath Shinde

The comedian also said he is willing to cooperate with the police but questioned whether the law would be applied equally to those who resort to vandalism in response to a joke.

While performing at the Habitat Comedy Club in Mumbai, comedian Kunal Kamra took a subtle jab at Shinde’s stance against former Maharashtra Chief Minister Uddhav Thackeray and the ensuing political developments in the state

Parliamentary panel calls for unified regulatory framework in media sector

Among its significant recommendations, the Committee proposed the establishment of a Media Council to oversee governance across various media formats, including print, broadcast, and digital platforms.

The Committee acknowledged the Broadcasting Services bill’s intent but emphasized the need for a comprehensive review of stakeholder feedback.

Centre’s safe harbour framework ‘Sahyog’ becoming a censorship apparatus? Experts weigh in

"There is no official data publicly available on how many URLs or accounts have been blocked using 'Sahyog', and that very lack of disclosure reflects the process's opacity, " experts said. X has filed writ petition against the misuse of the portal. (Image source: Moneycontrol)

X’s petition before Karnataka HC raises concerns about MeitY’s ‘Sahyog’ portal, which is designed to enhance cooperation between government agencies and social media intermediaries. Experts argue that the portal’s lack of public consultation and legislative backing makes it constitutionally and procedurally problematic.

Shipments of ‘Made in India’ smartphones grew 6% YoY in 2024

‘Made in India’ smartphones are expected to experience double-digit growth in 2025, driven by government push as well as increasing diversification by brands.

Tata Electronics was the fastest growing smartphone manufacturer in India in 2024 with 107% YoY growth, according to Counterpoint’s ‘Make in India’ report. The iPhone 15 and iPhone 16 models were the major volume contributors in the year.

Dell retains title as India’s Most Trusted Brand for sixth year, Apple iPhone rises to second: TRA’s Brand Trust Report

The largest number of brands has been seen in the category of air conditioners and mobile phones with 19 brands each, Televisions has 17 brands, and both categories of Deo/Perfume and SUV-Brands have 14 brands each. (Photo: Unsplash)

Brands such as TVS at Rank 28, Lipton Tea at Rank 45, Yamaha at Rank 47, Hero MotoCorp at Rank 52, Okaya at Rank 53, Maruti Suzuki Alto at Rank 91, Bajaj Auto at Rank 92, are some of the new entrants in top 100.

The rise of Influencer Cartels: Gaming the system or just playing smart?

As AI infiltrates every layer of influencer marketing; from engagement manipulation to full-fledged AI influencers —the industry is at an inflection point. Will brands continue to chase numbers, or will they finally prioritize authenticity over appearance?

Influencers have long used engagement pods—private groups where members like, comment on, and share each other’s content—to boost their numbers. But as the industry evolves, so do the tactics.

FMCG Ads: Facebook leads with 54%, YouTube 29%, X 9%

Prime time (6 PM – 10 PM) dominates FMCG TV advertising, with 53% of ads airing during this period to maximize audience reach. Celebrity-backed campaigns account for 32% of total TV ad duration, leveraging star power for greater impact. Among the most popular ad slots, General Entertainment Channels lead with 41%, followed by Sports at 30% and Movies at 14%, reflecting consumer viewing preferences.

Regardless of the growth in digital platforms, TV remains the leading advertising platform, especially for mass-market FMCG brands like Coca-cola, Nestle, Hindustan Unilever, as per the report.