How it Works – Page 4

WPP mandates four-day office workweek for global workforce starting April

The employees, who represent some of the 114,000 staff under the WPP umbrella, have launched a petition urging CEO Mark Read to revoke the policy—an initiative that has already garnered over 11,000 signatures in four days.

New policy signals a shift from pandemic-era flexibility as WPP emphasizes the value of face-to-face creativity and collaboration.

DPDP Draft Rules: Experts urge brands to evaluate existing data protection practices

Experts argue that the timelines (under draft DPDP rules) appear very difficult to comply with.

Draft DPDP rules require businesses to overhaul existing privacy notices and data storage practices.

DPDP Act: Making sense of the rules for marketers

The Indian DPDP act is the first such privacy regulation which has clearly articulated the need and a role for Consent Manager. This solves very many problems that is plaguing the current ad tech ecosystem. (Image: claudio-schwarz via Unsplash)

From policy to practice, your quick guide to the DPDP Act and draft rules.

Getty and Shutterstock forge $3.7 billion merger in AI-driven image era

Facing down AI competition, the stock image giants aim to reshape the industry while drawing antitrust scrutiny.

82% of consumers accept that Influencers impact their buying decisions: Report

Exploitation and malpractices-related issues are exacerbated for micro and nano influencers who lack bargaining power, say experts.

34% of respondents now prefer LinkedIn for influencer-driven information—ranking it second to Instagram, which remains the first choice at 48%, the report reveals.

TRAI reiterates imposing Rs 153 cr penalty on telcos failing to address unsolicited calls

The appointment will be for a tenure of three years, or till the age of 65 years, or until further orders, whichever is the earliest.

In December, the Telecom Regulatory Authority of India levied fines on telcos (including Reliance Jio, Bharti Airtel, Vodafone Idea and BSNL) for inadequate efforts in curbing spam calls and messages.

Gen AI, privacy, and retention take center stage: 5 key marketing trends for 2025: Report

The year 2025, according to the study, will cement AI as an "enabler" rather than a mere disruptor.

CleverTap’s new report highlights how generative AI, personalization, and dynamic martech ecosystems will reshape the marketing landscape in the coming year. The shift prioritizes user-led interactions and customer retention over traditional acquisition strategies.

DPDP Rules: Stakeholders seek extension of consultation period

The DPDP Act, passed by Parliament on August 9, 2023, followed the Supreme Court's recognition of privacy as a fundamental right six years earlier.

Experts state that though the implementation timeline is of two years, be it MSME’s or major companies, they are now a data fiduciary.

How to submit feedback on DPDP draft rules: All you need to know

MeitY has assured that all submissions will be treated confidentially and kept in fiduciary capacity.

MeitY has released the much-anticipated draft ‘Digital Personal Data Protection Rules, 2025’ and is seeking public feedback before finalizing them. Submissions will be treated confidentially, ensuring stakeholders can freely express their comments and suggestions without hesitation.

Govt will give companies adequate time to comply with DPDP Act provisions: MeitY’s S Krishnan

IT ministry secretary S Krishnan at 2024 Storyboard18 event.

As the government unveils new data protection rules, S. Krishnan discusses how India is balancing privacy with the needs of its booming digital economy.