Colgate-Palmolive – storyboard18

Colgate-Palmolive records 18 percent increase in ad spends for Q4 FY24

Colgate increased its advertising spend by 17.8% between July and September quarter FY2025.

Led by double digit growth in the toothpaste category, the Company delivered domestic growth of 9.5 percent.

A round-up of executives who moved up, in and out. (Representational image: James Ree via Unsplash)

All the key executive moves in the world of brands.

Despite the overall volatility, Prabha Narasimhan pointed out a notable trend in the ₹20 segment, predominantly driven by rural India.

Narasimhan becomes the first external managing director of Colgate-Palmolive India (Ltd) in the last 12 years.