Tag: Sourav Ganguly

Exclusive: Meesho mounts first massive celebrity-led festive campaign

Meesho's celebrity-led campaign features nine celebrities including Ranveer Singh, Deepika Padukone, Rohit Sharma, Rashmika Mandana, Kapil Sharma, Trisha Krishnan, Karthi Sivakumar, Ram Charan and Sourav Ganguly.

The ecommerce company has brought nine celebrities to target both national and regional markets

Why e-sports and gaming firms went on an IPL marketing overdrive

As per a February 2022 Deloitte report, the Indian fantasy sports industry base alone grew by over 20 lakh users between May 2021 and June 2021, and this growth can be linked to Phase 1 of IPL that year. (Representative Image via Unsplash)

In a bid to enhance user base and traffic, gaming and esports companies have pumped in a sizable chunk of their annual ad budget into IPL 2022. The companies expect at least 20-30% rise in user base this IPL season.