Category: Digital

EU passes world’s first AI rules – Artificial Intelligence Act; All you need to know about the landmark law

The EU commission stated that the risk to "our democratic societies – and the integrity of the upcoming European as well as national elections – has intensified. These measures are a forceful response to that."

The world’s first binding law on artificial intelligence, to reduce risks, create opportunities, combat discrimination, and bring transparency, was passed on March 13, 2024.

M&E Future: Unified interface to be critical for CTV’s growth

More than 1,500 original content titles were released across all OTT video platforms in the country between 2016 and 2023.

New multi-screen and multi-format strategies are an imperative for media firms. A unified interface to simplify customer experience and discovery of content. It will become the new landing page and earn placement and marketing revenues: FICCI EY report.

AI can provide Rs 45,000 crore boost to the Indian M&E sector by 2027

By contrast, trust in Generative AI to enhance creativity and innovation as a co-pilot and accelerator of human creativity is growing, with fewer considering it a threat to human craft and ingenuity. (Representative Image: Andrea De Santis via Unsplash)

An EY report which gathered insights and answers from M&E industry executives, states that 65 percent M&E CXOs believe that Gen AI would help in revenue acceleration.

The strategic use of influencers has emerged as a powerful tool in political campaigns: PolTek

According to experts, digital spending is soaring, driven not only by keeping pace with trends but also by a keen emphasis on precision targeting, particularly towards young voters. (Image source: Forbes India)

According to Parag Jain and Purnendu Chakraborty, directors at PolTek, political advertising’s financial landscape has shifted significantly towards digital platforms, witnessing increased investments compared to the 2019 elections. Factors like precise targeting, cost-effectiveness, and evolving media consumption habits have led to this change.

Govt panel recommends new digital competition law to regulate Big Tech

The Competition Act of 2002 “intervenes after the occurrence of an anti-competitive conduct,” the committee said. “Such a framework was designed at a time when the extent and pace of digitalisation as is witnessed today could not be foreseen.” The recommendations, if implemented, would better equip the Competition Commission of India (CCI) to rule on competition matters for tech firms. (Image source: Unsplash)

The Committee on Digital Competition Law emphasized the need to address anti-competitive conduct by existing large digital enterprises through policy measures, while ensuring not to throttle the growth of emerging Indian digital enterprises that have the capacity to grow into global players.

Zee Sony case: NCLT hearing pushed to later date

In August, ZEEL and Sony's Indian units reached a non-cash settlement to resolve all disputes stemming from their failed merger.

The outcome of the hearing will provide clarity on whether the merger stands a chance to be reconsidered.

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National Creators Awards jury member Prasoon Joshi says, there’s an intense connection between India’s govt and youth

Furthermore, social consciousness in the youth and creators today, is immense. They are fully aware of the power they enjoy. This generation is conscious and conscientious, both, Joshi said.

“I am very impressed with the Prime Minister. I was there on the stage with him. He is a quick learner. He knows about these people, he’s not someone who’s doing lip-service to the new emerging content creators. There’s so many of them whom he has met personally and spent time with. It is very encouraging to see someone who’s busy with so many things taking time out for something which is emerging and has potential,” Joshi added.