Category: Brand Makers

Bookstrapping: The Paradox of surging authors and dwindling readers

"Books in other languages, particularly those from culturally rich regions like Latin America and Europe, are gaining traction now through translation and increased international exposure. Every author is contributing to building a reading culture, even if it is to promote their own book," stated Reeta Ramamurthy Gupta. (Image Source: Unsplash)

In this week’s bookstrapping, Reeta Ramamurthy Gupta highlights that while the ease of publishing has led to a proliferation of books, the attention economy remains fiercely competitive.

Breaking: Gandhi family ends feud, restructures and merges Vadilal empire

A key component of the agreement involves securing the “Vadilal” brand within the company. Currently, the brand is used under a non-exclusive license from a promoter group entity.

The board approved a composite scheme of amalgamation to merge promoter/promoter group entities with Vadilal Industries. This includes the merger of Vadilal Finance Company Private Limited (VFCPL), Veronica Constructions Private Limited (VCPL) and Vadilal International Private Limited (VIPL).

Emvies 2025: Wavemaker & Mondelez India adjudged as the ‘Best Media Agency’ and ‘Best Media Client’ of the year

Wavemaker India with 665 points was recognized as ‘The Best Media Agency of the Year’ and Mondelez India Foods Pvt. Ltd. with 380 points was declared as ‘The Best Media Client of the Year’. (Image Source: YouTube)

Mindshare India with 570 points stood second and EssenceMediacom with 275 points stood third.

Sanjay Sachdeva appointed as MD and CEO at Bajaj Electricals Limited

Speaking on the occasion, Sanjay Sachdeva said, “I am honoured to join Bajaj Electricals, a company with a rich heritage and a strong reputation for innovation, quality, and ethics. I look forward to working with the Chairman, Mr. Shekhar Bajaj, and the talented team at Bajaj Electricals to drive sustainable growth and create significant long-term value for all our stakeholders.”

Joining Hindustan Unilever as a Management Trainee in 1989, Sanjay Sachdeva spent over three decades at the conglomerate, moving across various marketing, sales, and general management leadership roles.

Unheard tales of Maggi’s redemption: How poetry and nostalgia revived an iconic brand

Suresh Narayanan, Chairman and Managing Director (MD) of Nestlé India and Prasoon Joshi, writer, lyricists and CEO of McCann World Group India at Storyboard18 Gloabl Pioneer Summit

Suresh Narayanan noted that Maggi achieved a remarkable turnaround, becoming the only FMCG brand in the country to fall from market leadership, face near-oblivion and then rebound to regain the market leadership within three months.

Indian-origin leaders on the rise: Nestlé India’s Suresh Narayanan reflects on leadership and culture

Suresh Narayanan, Managing director of Nestlé India at Storyboard18 Global Pioneer Summit 2025

At the Storyboard18 Global Pioneers Summit in Mumbai, Suresh Narayanan, Chairman and Managing Director (MD) of Nestlé India, emphasized that the belief in “leadership in thought” is one of the core values that distinguishes Indians globally

Adani Group names Sanjay Behl as COO of Adani Cement

Before joining GEM, Behl was CEO of Raymond, where he led a brand transformation for the iconic textile and apparel company.

Behl will oversee sales, marketing, branding and logistics for the group’s cement business, which includes major national brands like Ambuja and ACC, as well as regional powerhouses such as Penna and Sanghi.