Category: Brand Makers

Prime Video names Divij Sharma as the Head of Customer Engagement

In his previous role, Divij Sharma led marketing and insights for Amazon Alexa in India. He spearheaded innovative features and partnerships, expanding Alexa's presence across diverse device ecosystems.

Previously, Divij Sharma led Amazon as senior manager, Alexa marketing and business intelligence.

RMG industry needs right regulatory framework, including under PMLA: Dilsher Malhi, CEO of Zupee

A major chunk of this expenditure was directed toward marketing and user incentives, with ₹806 crore being spent in FY24 to drive the business forward.

For the fiscal year ending March 31, 2024, Zupee posted ₹1,123 crore in net revenue and ₹146 crore in net profit, marking its first-ever year of profitability since its inception.

Bharat Puri appointed as Senior Advisor and Director at Pidilite

Prior to Pidilite, Puri held global leadership roles at Mondelēz International, where he served as President – Global Chocolate, Gum, and Candy, and earlier, as SVP – Global Chocolate, based in Zurich. (Image: Pidilite)

Puri’s appointment comes after a 10-year tenure as Managing Director at Pidilite, during which he was instrumental in steering the company’s evolution with a focus on innovation, global expansion and people-centric work culture.

Prasar Bharati CEO Gaurav Dwivedi assigned additional key roles within the organization

Gaurav Dwivedi's appointment as CEO of Prasar Bharati in November 2022 followed his tenure as CEO of MyGovIndia, the government's citizen engagement platform.

In addition to his current role as Chief Executive Officer (CEO), it was recently announced that IAS Gaurav Dwivedi will also serve as Member (Personnel) and Member (Finance) within the organization.

Global Ads Spotlight: How Heinz reasserted its reign in the ketchup aisle with ‘It Has To be Heinz’

‘It Has to Be Heinz’, an attempt to restore its dwindling market share and reaffirm its much coveted position and importance in the daily lives of people, is a reminder that to create something remarkable, following the principle of KISS (Keep It Simple Silly) and an honest approach goes a long way in spreading out the message to the world. (Snippets from the campaign)

Launched in 1869, Heinz is no stranger to brand-building. But in an age of shifting consumer loyalty and rising competition, this campaign marks a timely and effective reminder of the power of clarity, nostalgia, and brand identity. Read more in today’s Global Ads Spotlight.

M&M leadership reshuffle: R. Velusamy named president of auto biz, Veejay Nakra gets farm equipment

Meanwhile, Hemant Sikka, who previously led the Farm Equipment Sector, has been named Managing Director and Chief Executive Officer of Mahindra Logistics Ltd. He succeeds Ram Swaminathan, who is stepping down “to pursue other professional interests,” according to the company. (From left to right: R Velusamy and Veejay Ram Nakra)

The executive reshuffle was framed by Mahindra Group CEO and Managing Director Dr. Anish Shah as a strategic move to align leadership with the company’s long-term vision.

ShareChat names Manohar Charan as Co-founder

Manohar Charan began his career at Evalueserve as an analyst, investment research, and then joined Datamonitor as an analyst. Then, he joined RBS Markets and International Banking as an analyst, and was elevated to associate.

Manohar Charan will continue handling the responsibilities of a chief financial officer.