Category: Brand Makers

Next-gen marketers must combine strategic thinking with authentic storytelling: Shaifali Gautam, CMO, CaratLane

"One life hack I swear by is 'plan your day.' I spend 15 min in the morning structuring my day. I spend the first few hours in high-impact, strategic, thinking work. It is a mix of brainstorming campaigns, data analytics, or strategising the priority work. This has always helped me significantly boost productivity," states Shaifali Gautam, CMO, CaratLane.

Shaifali Gautam, chief marketing officer, CaratLane, explained that even though technology is changing the game, marketing will always be about understanding people, telling great stories, and delivering value.

Lodha v/s Lodha: Rs 5000 crore family feud intensifies as mother intervenes

The legal tussle, which centres around the usage of the 'Lodha' trademark, has seen Abhishek Lodha's publicly listed Macrotech Developers sue House of Abhinandan Lodha for alleged trademark infringement. (Left to Right: Abhishek Lodha, Abhinandan Lodha)

Manju Lodha urges sons Abhishek and Abhinandan to end trademark dispute, as Bombay High Court appoints mediator to resolve the Rs 5,000 crore legal battle.

Paisabazaar names Santosh Agarwal as CEO

Naveen Kukreja, who ran Paisabazaar for 11 years, has decided to step away from running Paisabazaar operationally and explore other opportunities within PB Fintech.

Santosh Agarwal would report into Yashish Dahiya to drive the business starting March 1, 2025. In addition, Agarwal will continue to mentor and guide on the life insurance side for the short term.

Efforts are on to reach more and more smaller advertisers: ISA Chairman Sunil Kataria

"That's a long piece of work. Let me be very honest. It's a work in progress for quite some time," Sunil Kataria said, highlighting the need for collaboration across multiple industry bodies, including publishers, broadcasters, and advertising agencies.

Sunil Kataria emphasizes the need for responsible AI usage in advertising as ISA moves to support smaller advertisers and embrace digital transformation.

‘AI is fuelling innovation, accelerating knowledge, and creating new opportunities’: Google India MD Roma Datta Chobey

In her address, Roma Datta Chobey emphasized how businesses are leveraging this transformative technology to become future-ready and reshape their operations.

Google India MD highlights AI’s transformative role in reshaping business strategies and customer engagement.

HUL’s Rohit Jawa explains AgenticAI and AI’s unprecedented impact on businesses

Rohit Jawa also acknowledged the rapid, often overwhelming advancements in AI technology. “The immense change in the capacity and capability of technology is something that frankly we as human beings are unable to comprehend."

At the ISA CEO Conference 2025, HUL’s Rohit Jawa explored how AI is reshaping industries and offered insights into the future of marketing and business in India.

P&G’s GenAI model ChatPG enables simplification and communication: Kumar Venkatasubramanian

"ChatPG has become a massive enabler, not just of simplification, but also of effective communication within the organization," Kumar Venkatasubramanian remarked.

P&G India CEO Kumar Venkatasubramanian highlighted the company’s cutting-edge advancements in technology, discussing on ChatPG, AI-driven consumer engagement, and supply chain innovation.

Hina Nagarajan takes on the role of President, Diageo Africa

Hina Nagarajan began her career with Nestle India as business manager, infant nutrition and milk, and then went on to work across ICI Paints India, Mary Kay Cosmetics, and Reckitt Benckiser (RB).

Previously, Hina Nagarajan led Diageo India as managing director and chief executive officer.