Brand Makers – Page 5

Google promotes Mansha Tandon to Play’s head of apps biz development for India, SEA, AUNZ

A tech marketer, Mansha Tandon has previously worked at Apple and PepsiCo.

IPO-bound Swiggy strengthens leadership with two former Flipkart execs

Shalabh Shrivastava and Hari Kumar G have joined the IPO-bound Swiggy.

DICV appoints Michael Moebius as President and Chief Procurement & Supply Chain Officer

Having started his career with Daimler in 1990, Michael has held various roles across Mercedes-Benz Cars and Daimler Buses

Prior to this, Michael was the Head of Quality Management at Daimler Truck Asia (DTA) in Japan, where he led quality initiatives for Mitsubishi Fuso, DICV, PABCO and key CKD assembly locations globally.

TVS Motors’ Norton Motorcycles rejigs leadership as CEO steps down; Nevijo Mance joins as ED

Nevijo Mance will now take on the role of Executive Director, responsible for upstream operations, including product design, development, engineering, manufacturing, procurement, and quality control.

CEO Dr. Robert Hentschel steps back as Nevijo Mance and Richard Arnold assume key executive roles.

Zomato: From relatable branding to food safety scrutiny

Deepinder Goyal, co-founder and CEO of Zomato, credits the brand's success to a young, talented marketing team that has redefined brand communication. (Image source: MensXP)

Zomato head emphasizes authentic customer engagement as Zomato addresses recent concerns over warehouse inventory practices.

‘We prefer doing L&M deals in the domestic market,’ says Saurabh Kalra of McDonald’s

As of June 2024, the chain operated 403 restaurants across 66 cities. Of these, 92% featured McCafés, 86% were Experience of the Future (EOTF) locations, and 20% included drive-thrus.

The quick-service restaurant (QSR) chain plans to open approximately 580 to 630 restaurants by December 2027, averaging 40 to 50 new locations annually.

CXO Moves: Exec movements across Xiaomi India, Castrol, Publicis Media, SPNI and more

Keep up with all the key people movements in the brand marketing ecosystem in Storyboard18’s CXO Moves. A round-up of the executives who are in, out, and in-between in the past two weeks. (Representational image via Unsplash)

Executive moves in the world of brands and agencies.

Bookstrapping: The Essentials of World Religions

With specific chapters dedicated to the origin and ethos of the major religions, Sastry says that any accurate description of the Gods is not possible. In essence, God is the doer and creator, fearless, without hatred, beyond time, yet manifest, unborn, self-existent. How have we misinterpreted such divinity to our own peril, discombobulating a whole populace to choose violence in defense of that which cannot be comprehended, let alone defended by humans, stated Reeta Ramamurthy Gupta in her review. (Image source: Amazon)

In one of the Bookstrapping insights by Reeta Ramamurthy Gupta, it is revealed that social norms such as modes of dress and food are not the core of any religion. The ideology and the teachings are. Religions differ either in their emphasis of a certain practice or a few philosophical and theological issues.

State expectations, be clear about outcomes: Roshni Das of Intel

Roshni Das, Vice President, Global Marketing (Innovation) & India Region CMO, Intel Corporation, talks about burnout, her work, the life hacks she swear by and the advice she has for GenZ marketers, in a conversation with Storyboard18.