Category: Brand Makers

‘Number of hours of work don’t matter, quality of work does,’ says Bajaj Auto MD

Reflecting on his own practices, Rajiv Bajaj revealed that he adopted remote work as early as 2018, long before it became the norm during the pandemic.

Bajaj Auto’s Managing Director Rajiv Bajaj, advocates quality over quantity in work, decentralised decision-making, and a humane approach to leadership amidst the debate on long working hours.

Harish Bijoor’s #StareAtSpouseChallenge gives a humorous spin to 90-hour workweek controversy

Harish Bijoor’s challenge encourages participants to stare at their spouses, share clips of the moment on platforms like X, LinkedIn, Instagram, and Threads, and celebrate the importance of personal relationships.

Branding expert takes a humorous dig at work-life balance, urging professionals to prioritize personal connections over excessive work hours.

Bim Bissell, FabIndia visionary, passes away

Beyond her work with FabIndia, Bim was also deeply committed to uplifting disadvantaged women. In 1992, she co-founded Udyogini, an NGO aimed at empowering landless, assetless women in India, with Ela Bhatt of SEWA as its chair.

Beyond her work with FabIndia, Bimla Nanda Bissell was also deeply committed to uplifting disadvantaged women. In 1992, she co-founded Udyogini, an NGO aimed at empowering landless, assetless women in India.

Matt McNally appointed as global CEO of Publicis Health

Matt McNally previously spent 14 years at Publicis, where he was instrumental in launching Publicis Health Media and overseeing media transformation for top pharmaceutical clients. (Image: LinkedIn)

Matt McNally returns to Publicis Groupe to spearhead health marketing transformation, and will be based in New York.

2025: The Year Of…: Experiential marketing’s comeback, says Bisleri’s Tushar Malhotra

Tushar Malhotra, Director, Sales and Marketing, Bisleri International

Media landscapes are fragmented, and marketing spends need to integrate TV, digital, experiential, and trade marketing holistically to convey the message across platforms, according to Tushar Malhotra, Director, Sales and Marketing, Bisleri International.

Emami spends Rs 15 crore to rebrand Fair And Handsome to ‘Smart And Handsome’; eyes Rs 1,000 crore in revenue

Emami’s brand legacy, built with Bollywood icons like Shah Rukh Khan and Salman Khan, now transitions to Kartik Aaryan, a face that aligns with the brand’s new vision of “Smart and Handsome.

The male grooming market is currently valued at Rs 18,000 crores and is projected to grow to Rs 32,000 crores in the next five years, says Mohan Goenka, Vice Chairman & Whole-time Director, Emami Ltd.