Category: Brand Makers

‘Summon Sundar Pichai also’: Indian influencer questions YouTube’s accountability in Ranveer Allahbadia controversy

Ranveer Allahbadia (right) controversy has sparked a debate on social media about the accountability of digital platforms, especially YouTube, and their role in moderating content online.

Defending Ranveer Allahbadia amid India’s Got Latent row, YouTuber Gaurav Taneja aka Flying Beast has criticised the authorities for targeting Allahbadia only and not holding the platform’s leadership accountable.

Nas Daily: ‘1000 Media’ is no traditional agency, aim to disrupt traditional marketing firms

"1000 Media currently has about 30 employees and plans to grow to 60-80 by the end of the year. The agency is structured like a tech firm, with separate product and business development teams", shares Nas Daily (aka Nuseir Yassin).

Renowned Israeli-Palestinian digital influencer, Nas Daily (aka Nuseir Yassin), has launched his first-ever marketing agency ‘1000 Media’ in India. In a conversation with Storyboard18, he talks about the struggles of traditional marketing agencies and what makes ‘1000 Media’ agile and tech-forward.

EXCLUSIVE: Advertising industry bodies AAAI, ISA to set guidelines to tackle ‘reverse auction’, unethical practices

As the advertising industry grapples with ethical challenges like reverse auctions and undercutting, the collaborative effort between AAAI and ISA represents a step toward much-needed reform.

As the advertising sector grapples with persistent ethical issues such as reverse auctions and undercutting, the growing collaboration between AAAI and ISA offers a potential turning point.

Acclaimed global creative leader Ari Weiss passes away at 46

Ari Weiss began his career at Cliff Freeman & Partners as a copywriter. Then he moved to BBDO New York as a creative director and then Wieden & Kennedy as a senior writer. Then, he joined Goodby, Silverstein & Partners as a creative director, and then moved to 180LA in a similar position.

Ari Weiss founded independent ad agency Quality Experience last year, and also held the position of a creative chairman.

Bookstrapping: Of Sita, Rama, Dharma and Love

What if ‘Dharma’, was not just duty, but an alignment with the higher forces of love, that make the preservation of our world possible? Author Dena Merriam talks about this, in her book 'The Untold Story of Sita: An Empowering Tale for our Time'. (Image Source: Amazon)

In this week’s Bookstrapping, our reviewer Reeta Ramamurthy Gupta lists down five books which touch upon the unique love stories alive within the Ramayana and the bond that Rama and Sita shared.