April 2024 – Page 19 – storyboard18

Pay TV industry demands freedom to set prices, citing OTT competition

Prasar Bharati has recently revised its e-auction policy for DD Free Dish slots allowing HD channels to participate in the bidding process. But with the latest TRAI tariff regulations, these HD channels too have to convert to FTAs to be on DD Free Dish.

The matter was discussed in an open house discussion that addressed issues raised in the 2023 Consultation Paper on ‘Review of Regulatory Framework for Broadcasting and Cable services’.

Noise’s Gaurav Khatri on how he chose Virat Kohli as the brand ambassador

“Selecting Virat Kohli as our brand ambassador was not a decision made lightly - it was a strategic choice, driven by our brand’s mission and his undeniable synergy with our ethos," Khatri said.

Gaurav Khatri, CEO, Noise took to LinkedIn to share how the brand went about choosing the right brand ambassador.

Storyboard18 Visionaries Mumbai Edition is here!: Join the celebration of marketing mavens

The Visionaries programme for CXOs and executives provides unparalleled insights of how the best and brightest function in complex times. So, meet us at the point where cutting-edge ideas and visionary leaders who are changing our approach to media, marketing and advertising, converge to power transformation.

The third edition of Storyboard18 Visionaries to be held on Friday, April 26th will witness some of the biggest names in brand marketing come together to celebrate the brilliance of marketing mavens.

Mamaearth-maker Honasa Consumer’s second brand, The Derma Co., enters the Rs 500 crore ARR club

ASCI has urged brands to ensure that their contracts (with influencers) require disclosure labels to be mentioned, and blacklisting influencers who do not adhere to these instructions.

Founded by Ghazal and Varun Alagh, personal care company Honasa Consumer’s second brand, The Derma Co., achieved Rs 500 crore annual revenue run rate.

Generative AI spending to reach $26 billion by 2027: Report

By contrast, trust in Generative AI to enhance creativity and innovation as a co-pilot and accelerator of human creativity is growing, with fewer considering it a threat to human craft and ingenuity. (Representative Image: Andrea De Santis via Unsplash)

The software and information services industry stands as the second-largest adopter of GenAI, embracing its versatility across sectors such as marketing, data analytics, and software development.

CXO Moves: Exec movements across The Walt Disney Company, Ogilvy, BharatPe, Byju’s India and others

Get the full picture on people and their moves on the corporate jungle gym in CXO Moves. (Representative Image: Daryan Shamkhali via Unsplash)

Executive moves in the world of brands and agencies.

Omnicom Q1 2024 Results: Revenue of $3.6 bn, with organic growth of 4.0 percent

“Omnicom began the year with solid organic revenue growth of 4.0%, led by continued strength in our advertising & media and precision marketing disciplines, including Flywheel Digital,” said John Wren, Chairman and Chief Executive Officer of Omnicom.

Worldwide revenue growth in the first quarter of 2024 compared to the first quarter of 2023 was led by an increase in organic growth of $136.9 million, or 4.0%.

Orry’s marketing playbook: How a Rs 2500 T-shirt became the hottest party pass

Orry’s unconventional approach in marketing himself is shaking things up. Indeed the ways of marketing a human brand is changing, proving that the line between genius and eccentric is sometimes delightfully blurred.

The ‘Orry Party’ is just one of the surprises from brand Orry. The social media celebrity anticipates a busy year ahead, with upcoming brand endorsements, a personal talk show, and even the potential launch of an ‘Orry replacement’ following his planned social media demise.

Ranveer Singh’s energy level was beyond my anticipation: Sameer Nagpal, Dalmia Cement

Sameer Nagpal, COO, Dalmia Cement, stated, "We are a very engineering company, and it's a commodity product. So we were not very sure how this would all pan out. But the campaign is based on such a wonderful insight that every prospective home builder or even a homeowner will connect with it and will enjoy the entire playing of that ad and how it unfolds. We are extremely happy with the final product which has been delivered."

This is our first year where we are going to put a substantial amount of money into building our brand: Sameer Nagpal, Chief Operating Officer (COO) of Dalmia Cement (Bharat) Limited, shares the insights driving the cement brand’s IPL ad strategy.