Month: April 2024

Visa launches ‘Pay Safe Everyday with Visa’ campaign with Vicky Kaushal

The campaign features three 30 second films that follow Vicky Kaushal and his friend as they navigate everyday scenarios – from a midnight snack run to grocery shopping to buying a birthday present for their boss.

This marks Visa’s second collaboration with brand ambassador Vicky Kaushal, emphasising the power of simple steps that can make everyday transactions safe and turn small moments into big celebrations.

Bookstrapping: Letters to Hira by H.T. Parekh, founder, HDFC

The book stands testimony to what old timers at HDFC know- an intrinsically humble person, H. T. Parekh never consciously set out to create a business empire but by dint of hard work and a visionary mind, he went on to become a formidable force in Indian business, writes Reeta Ramamurthy Gupta. (Image source: Shri Modh Vanik Seva Samaj)

In the letters, H. T. Parekh offers information about life in London, where he was studying at the London School of Economics. The language of the letters is purposeful and detailed; its almost as if HT Parekh wanted to share every moment of his life, again with Hira, reviews Reeta Ramamurthy Gupta.

Can India’s online gaming sector can realize potential with policy support?

In addition to the basic rate of 30 percent, a health and education cess at the rate of 4 percent of the amount of tax is levied. Thus the effective tax rate on lottery winnings comes up to 31.2 percent. (Image sourced via Unsplash)

The nation can identify and nurture individuals by introducing separate scholarship programs for skills that feed into the gaming ecosystem – designers, developers, cybersecurity specialists, among others.

Published
Categorized as Gaming Tagged

Online gaming contributes to 3.7 percent of global greenhouse gas emissions: Report

Indian studios and large developers would do well to start measuring their own carbon footprints, while simultaneously funding products, projects and initiatives that help the environment. (Image source: Unsplash)

At the global level, agencies like the United Nations (UN) are leveraging the dynamic game community for initiatives like “Playing for the Planet Alliance”.

Published
Categorized as Gaming Tagged

FCB Global CEO Turnbull would give Dheeraj Sinha ‘A’ grade

Tyler Turnbull, Global CEO, FCB Group, stated, "We launched FCB/SIX here in India just over 10 months ago – the growth of that unit specifically has been phenomenal in India and around the world. And really, the premise for that was helping clients who have taken big platforms and implementations like Salesforce and apply a more creative lens to their communications within those platforms."

Tyler Turnbull, global CEO of the FCB Group, on his first visit to India after the leadership overhaul at the local unit, speaks about the tasks earmarked for them.

Auto mechanics play key role in recommending brands, Amit Ghugre of Shell

Amit Ghugre, CMO, Shell Lubricants, highlighted, "A celebrity will actually help us to create that linkage much faster. So I do believe that the celebrity name does give that extra benefit or weight to the campaign. That was the logic with which we basically decided to go ahead with a celebrity-led campaign. But, of course, it wouldn't work if the choice of celebrity was not right."

According to Amit Ghugre, chief marketing officer of Shell, auto mechanics are among the most important stakeholders for its engine oil business. They too are excited about being associated with celebrity-endorsed brands.

Job is a part of you. You also have another side of you, says Darshana Shah, Aditya Birla Capital

Darshana Shah, chief marketing officer, Aditya Birla Capital, stated, "Remember to practice gratitude. That's one other important thing because I think we are still blessed people. We've been given a lot. So gratitude is important."

Darshana Shah, chief marketing officer, Aditya Birla Capital, “I am a person who believes strongly in the mantra of work hard and party harder. So for me, flexibility at work has taught that.”

Doordarshan News revamps its logo

This is part of the plan that has been drawn up as directed by Prime Minister Narendra Modi for ‘Modi 3.0’.

The new saffron logo replace the familiar red logo with the addition of the word ‘news’ in Hindi.