April 2024 – Page 18 – storyboard18

Cadbury Perk and Alia Bhatt ask people to ‘Take it Lightly’ in their new campaign

With its latest campaign, Cadbury Perk wants to inspire individuals to approach life's twists and turns with humor and optimism.

Through the campaign, Cadbury Perk aims to resonate with its audience, and encourage them to navigate life’s ups and downs with a smile and a Perk in hand.

Cars become top category on TV from auto sector with 50 percent ad volumes in 2023

News was the leading channel genre of auto sector during H1’24 with a 65% share of ad volumes.

Among top Advertisers, Maruti Suzuki India secured 1st position with 12 percent share of ad volumes in 2023, as per TAM.

18 percent Tinder users share their date plans with their mom

More than half of singles (51 percent) under 30 already let their friends know the details of their dates. (Representative Image: Ryan 'O' Niel via Unsplash)

Tinder is launching Share My Date, a new feature that lets users share their date plans directly with friends and loved ones from the app.

Volkswagen India announces new initiative for customers: Volkswagen Experiences

Storyboard18 was the first to report the media review in India.

With the commencement of ‘VWe’, Volkswagen India has also rolled out ‘The 1st Chapter: An Exhilarating Expedition to Ladakh’ that will offer customers a curated lifestyle, self-driving expedition across the Himalayas and into Ladakh.

2024 is the first chapter of the AI PC; 45 percent of new laptops shipped during the year will be AI-capable

The Ministry stated that through the Global IndiaAI Summit 2024, India aspires to establish itself as a global leader in AI innovation, ensuring that AI benefits are accessible to all and contribute to the nation's socio-economic development. (Representative image by Possessed Photography via Unsplash)

The coming quarters of 2024 will see sequential shipment growth, resulting in 3 percent YoY growth for the full year, largely driven by AI PC momentum, shipment recovery across different sectors, and a fresh replacement cycle, said a Counterpoint report.

BluSmart launches #SmartCitizen campaign for 2024 elections

A month-long election awareness campaign will be executed through online and offline channels such as communication inside BluSmart EVs, in-app notifications, emailers and social media.

This initiative aims to generate awareness, empower and mobilise the voters in Delhi, Gurgaon and Bengaluru to participate actively and responsibly in the Lok Sabha Elections 2024.

Modi 3.0’s plans for Doordarshan and Prasar Bharati; Return to saffron logo just the start

This is part of the plan that has been drawn up as directed by Prime Minister Narendra Modi for ‘Modi 3.0’.

As per News18, DD India will be worked upon to turn it into a global brand with bureaus in 15 countries.

E-commerce and gaming leading the show as top advertisers for IPL 2024

From strategic storytelling to surging CTV rates, marketers are fine-tuning their approach to win consumer attention. (Image source: @IPL)

The top advertisers in this period are Parle Products, Sporta Technologies (Dream11), Playgames 24*7 (My11circle), Vishnu Packaging (Vimal Elaichi Pan Masala) and K P Pan Foods (Kamla Pasand Silver Coated Elaichi).

Consumer durables to witness a significant surge in harsh summer

With 42 companies selected under the scheme, investments totaling Rs 4,614 crore have been made to enhance AC and LED component manufacturing, significantly increasing domestic value addition for air conditioners. (Image source: Moneycontrol)

Anticipating further growth, Blue Star 25 percent growth in residential AC sales in Q1FY25.

Havas Worldwide India bolsters creative leadership team with new ECDs

Anupama Ramaswamy, chief creative officer, Havas Worldwide India, said, “Now is the time for our work to shine. And I can’t think of a better team to lead this than Neharika, Monish, Arjun and Ajitesh. I’m delighted to welcome them into the Havas family. They are a dynamic bunch, brimming with new ideas, each having their own individual strengths, which will not just help the brands we work on but also the teams. (From left to right: Ajitesh Verma, Arjun Jetly, Neharika Awal and Monish Gupta)

Based out of Gurugram, all four will report to Anupama Ramaswamy, chief creative officer of Havas Worldwide India.