April 2024 – Page 17 – storyboard18

CCI calls for proposals for launching Market Study on AI and Competition in India

As per Kantar reports, while AI technologies are touching most internet users of India today, their usage is expectedly higher among the youth (19–24-year-olds) at 92 percent and interestingly, also at a high 81 percent for the older (45+ year old) age bracket.

The Competition Commission of India (CCI) has invited proposals for launching Market Study on Artificial Intelligence and Competition in India, as AI-tech advances in all fields. The last date for submission of proposals is June 3, 2024.

The best pitch is where the client has a genuine desire for change and a clear roadmap, says Seema Punwani of R3

Seema Punwani, partner, R3, a global consultancy group, stated, "We have handled a few Indian brands, but usually, our work from India involves global or regional brands that have a strong India presence. So it is usually part of the global and regional pitch, but we have done some specific local pitches for India alone. Our process does not change."

Seema Punwani, partner, R3, a global consultancy group, says, “In a pitch process, a pitch that is engaging, where clients and agencies have various opportunities to interact, those pitches tend to be the best ones.”

NCLT admits IBHFL’s personal insolvency plea against ZEE’s Subhash Chandra

SEBI has been investigating the alleged fund diversion by Chandra and his son Punit Goenka.

The NCLT admitted Indiabulls Housing Finance’s (IBHF) personal insolvency plea against Zee Entertainment Enterprises Limited (ZEEL) chairman emeritus Subhash Chandra.

Kia rolls out new campaign ‘Tech is now Badass’ with Bobby Deol

The teaser begins with Bobby Deol activating the New Seltos X-Line using the Kia Connect application on his watch, emphasizing its advanced technology and seamless connectivity.

Starring Bollywood actor Bobby Deol embodying the’Badass’ persona, the campaign epitomizes the Seltos, appealing to customers who crave tech-driven mobility experiences.

Britannia’s new ad doesn’t feature its products, just its wrappers

Through the campaign, and on account of Earth Day, Britannia urges everyone to adopt a new habit. ‘Until you find a dustbin, make every pocket your dustbin’.

Ahead of Earth Day, Britannia along with Talented has released a compelling advert showcasing the importance of cleanliness and how all plastic should be thrown in dustbins.

Savsol’s Mohd Kamran Siddiqui on brand revamp, partnering with Sidharth Malhotra and more

Mohd Kamran Siddiqui, VP Marketing, Savita Oil Technologies Ltd

Mohd Kamran Siddiqui, VP Marketing, Savita Oil Technologies Ltd discusses the rationale behind the brand’s revamp, partnering with a celerity, collaborating with FCB Interface, and more.

Nike’s sum paid for Germany kit deal is “inexplicable” says Adidas CEO Bjorn Gulden

The German Football Association (DFB) announced last month that it will be ending its long partnership with Adidas and will be partnering with Nike as its kit provider from 2027. (Image sourced via CNBC)

“If the numbers are right for what Nike paid the (German Football Association), they are inexplicable for us,” he said.

Gen AI startup Onetab strengthens its leadership team

Saket Dandotia, founder, Onetab said, “I am excited for Onetab as we welcome Harish, Pratish and Ankita onboard. At Onetab we are currently on a growing spree, and we need a strong team with matches our long-term vision. With our new property, OneBharat, now activated and other activities in the pipeline, this step of hiring senior team members comes in sync with our future goals.” (From left to right: Harish Chouhan, Ankita Phanse and Pratish Gopinath)

This team expansion comes as a step towards Onetab’s long-term growth strategy across India and global markets, stated the company.

Colgate-Palmolive India implements Workplace Inclusivity Policy for persons with disabilities

Under the WIN policy, employees (and their children) who belong to the Persons with Disabilities (PWD) category are eligible for benefits such as: Assistive Technology Reimbursements: To enhance productivity, employees can avail reimbursement for the purchase and maintenance of essential assistive products, based on a specialist medical practitioner’s advice.

To ensure greater sensitization around underrepresented groups, Colgate-Palmolive conducts theater based learning workshops across offices and manufacturing sites in India.