Advertising – Page 57

Dream11 launches ‘Poora Fan Bano’ campaign for the Women’s Cricket World Cup

The campaign film has been conceptualized and produced by Tilt Brand Solutions & Studio Q.

The campaign encourages cricket fans to support the Indian Women’s Cricket Team, emphasizing that true fans of the sport support all versions of the game, regardless of who’s playing.

DNPA backs World News Day: “Choose Truth” is this year’s theme

In light of the growing issues of disinformation and deepfakes, AI models are supercharging online misinformation.

The Digital News Publishers Association emphasizes the importance of factual reporting amid rising misinformation, as over 600 media organizations join a global call for integrity in news.

Dell Technologies mandates full-time office presence for global sales team

Gone are legacy labels such as “XPS” and “Inspiron,” replaced by a streamlined naming system that features three tiers: Dell, Dell Pro, and Dell Pro Max.

Tech giant shifts work policy to enhance collaboration and skill development, aligning with broader industry trends on office returns.

Swiggy’s ad spend drops 26% to Rs 1850 crore in FY2024; to ‘cost-effectively’ invest in marketing

Swiggy Ltd increased its consolidated advertisement and promotion expenses by 65.3% in Q3 FY25

Swiggy has proposed to spend up to Rs 1000 crore, over four calendar years on brand marketing services across various channels, including traditional media

Too Yumm’s K-Bomb Ramen campaign features Bollywood actor Ananya Panday speaking Korean

"We're thrilled to introduce our bestselling Too Yumm! K-Bomb Ramen with Ananya Panday in collaboration with Bottomline Media. Their creative approach ensured we connected authentically with our audience, highlighting the joy of snacking and bringing the experience alive of the hot and spicy ramen. We wanted campaign to leave an effect of the flavours through visual demonstration”, commented Yogesh Tewari- Vice President, Marketing, Too Yumm!

“By having Ananya speak in Korean, we embraced the creative side, also capturing the explosion of flavours that product stands out for while connecting with a broader audience in a fun way,” said Tanaaz Bhatia- Managing Director and Founder of Bottomline Media.

X unveils first transparency report under Elon Musk, reveals surge in content removals

Under the new structure, the Premium+ plan—which offers an ad-free experience, priority support, and enhanced algorithmic visibility—has increased to Rs 1,750 per month on the web, up from the previous Rs 1,300.

In a stark contrast to its previous practices, the social media platform X reports millions of account suspensions and post removals, raising questions about its moderation policies and the impact of recent leadership changes.

SC questions NCLAT’s handling of Byju’s insolvency case, suggests reconsideration

The NCLAT had previously closed insolvency proceedings after Byju’s board member Riju Raveendran personally settled the dues with the BCCI.

The apex court expressed concerns over the selective settlement of dues, urging a fresh review of Byju’s unresolved Rs 15,000 crore debt.

Cashify’s whitepaper unveils explosive growth in India’s refurbished smartphone market

Much of the market’s 2024 growth stemmed from pent-up demand and the expansion into regions with lower smartphone penetration.

The leading re-commerce platform reports a 444% revenue increase in refurbished devices, with Apple topping the demand charts in 2024.

AnyMind Group launches GenAI-powered live commerce platform AnyLiv

Despite the rise of e-commerce in a diverse region like APAC, the ability to successfully navigate varied languages and dialects, cultural nuances, and local regulations plays a crucial role in determining the success of inbound, outbound, and cross-border business expansion.

Social commerce in APAC is projected to sustain double-digit growth in 2024, with 68% of Southeast Asian retailers planning to increase their investment in this space over the next 12 months.