Category: Advertising

Warner Bros Discovery International launches WBD AIM data platform for advertisers

This restructuring is intended to provide more clarity and focus for each division, setting the stage for potential future spin-offs.

WBD launches AIM (Audience Insights and Measurement), a first-party data platform that enables advertisers to target their campaigns across a number of markets throughout EMEA, APAC and LatAm spanning across CNN, Max, discovery+ and Eurosport.

Breaking: OOH agencies object to bank guarantee clause, suggest 5 years’ time for renewal

BMC's newly drafted and revised OOH advertising policy seems to have attracted mixed feedback from the advertising industry and has sparked discussions over the ambiguities of the guidelines.

The OOH ad agencies have suggested BMC to not increase license fees for few more years keeping in mind the new policy advocating a lot of fresh investment in the structure.

Fish & Fevikwik: Why this iconic ad is still stuck in our heads

Actor Rajesh Khera revealed a fun fact. Once a fish is removed from the water, it would thrash about and attaching it to the stick would be impossible. Hence, dead fish were attached to the stick. Khera was told that they would be animated during post-production. But he was also instructed to move his hand in such a way to make it look as if the fish are thrashing about. The shot went well and there was no need to work on the movement of the fish during post-production. (Stills from the ad)

In a conversation with Storyboard18, Piyush and Prasoon Pandey, the veteran ad men, and actor Rajesh Khera, touch upon the genesis of the ad, and the aftermath post its release.

InspiRAYtion Five: The Tinder-isation Of Pitching

It took a lot for clients to lose agencies in the past, it would have to be for something so cosmic that it could not be imagined, writes Patell. (Representational image: Unsplash)

Contemporary dating behaviour seems to have entered the pitch process. With all the attendant dopamine rushes, writes adman Rayomand J Patell in this week’s column.

BREAKING: MIB submits affidavit in SC; recommends SDC exemptions for ASCI members, print, startups

Among its significant recommendations, the Committee proposed the establishment of a Media Council to oversee governance across various media formats, including print, broadcast, and digital platforms.

On July 30, the Ministry of Information and Broadcasting sought three weeks to submit an affidavit on the ‘self-declaration certificate’ mechanism in the Supreme Court.

Mindful indulgence and purposeful choices redefine consumption habits

The latest State of Snacking™ report by Mondelēz International, which was unveiled today, offers a comprehensive look into the shifting snacking habits of Indian consumers. (Image Source: X, Mondelēz Intl)

Mondelēz International’s latest report reveals India’s shift towards snacking that nourishes both body and soul, highlighting trends in mindful indulgence, snack curation, and purpose-driven consumption.