‘Not worried of Shein entering Indian market’, says CEO of Brand Studio Lifestyle

Brand Studio Lifestyle, which operates Highlander, Tokyo Talkies, Vishudh, Ketch, and Locomotive, has expanded its offline presence with Highlander and Tokyo Talkies.

The house of fashion brands, which operates brands like Highlander, Tokyo Talkies, Vishudh, Ketch, and Locomotive, is aggressively adopting an omnichannel approach.

Dailyhunt parent VerSe Innovation expands ad tech capabilities with Valueleaf acquisition

By integrating Valueleaf's data, integrations, and industry-specific solutions with their existing platform, VerSe aims to deliver superior Return On Ad Spends (ROAS) for advertisers.(Representational image by frame harirak via Unsplash)

As part of its broader strategy to diversify revenue streams beyond advertising, VerSe has been actively acquiring companies in the SaaS and digital subscription sectors, such as Magzter.

Omnicom consolidates agencies under Omnicom Advertising Group; Troy Ruhanen becomes Global CEO, OAG

Existing clients will continue to be serviced by the agency and teams they currently work with. The changes will take effect on January 1, 2025. (Image source: Facebook and LinkedIn)

OAG aligns BBDO, DDB, TBWA and the Advertising Collective under one leadership and the ad group plans to accelerates investments in innovative tools, technologies, and AI platforms.

Warner Bros Discovery International launches WBD AIM data platform for advertisers

This restructuring is intended to provide more clarity and focus for each division, setting the stage for potential future spin-offs.

WBD launches AIM (Audience Insights and Measurement), a first-party data platform that enables advertisers to target their campaigns across a number of markets throughout EMEA, APAC and LatAm spanning across CNN, Max, discovery+ and Eurosport.

Breaking: OOH agencies object to bank guarantee clause, suggest 5 years’ time for renewal

BMC's newly drafted and revised OOH advertising policy seems to have attracted mixed feedback from the advertising industry and has sparked discussions over the ambiguities of the guidelines.

The OOH ad agencies have suggested BMC to not increase license fees for few more years keeping in mind the new policy advocating a lot of fresh investment in the structure.