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Celebs, Influencers will face Rs 50 Lakh fine for surrogate alcohol and tobacco ads

Draft guidelines indicate that celebrities and social media influencers must avoid promoting restricted products, such as alcohol or tobacco.

Recently, the CCPA issued notices to Bacardi, Pernod Ricard, United Breweries, Radico Khaitan, and William Grant & Sons for allegedly promoting alcohol indirectly by advertising non-alcoholic products with similar branding.

Tipplers to raise their bar this festive season, premium liquor in demand

India’s $32-billion liquor industry is projected to grow by an additional $7 billion by 2028, according to London-based drinks consultancy IWSR.

Liquor brands have increased their ad spends by 15-20 percent focusing on digital and experiential mediums.

Diageo India’s Shweta Jain quits; Jain was the chief business development officer

Shweta Jain has also worked in companies like ShopsClues, Pernod Ricard India, Ogilvy, McCann Worldgroup, Gillette India, Rediffusion DY&R.

Shweta Jain bids farewell to Diageo India after six years and hints at an ‘exciting new chapter’ ahead.