Bacardi – storyboard18

Celebs, Influencers will face Rs 50 Lakh fine for surrogate alcohol and tobacco ads

Draft guidelines indicate that celebrities and social media influencers must avoid promoting restricted products, such as alcohol or tobacco.

Recently, the CCPA issued notices to Bacardi, Pernod Ricard, United Breweries, Radico Khaitan, and William Grant & Sons for allegedly promoting alcohol indirectly by advertising non-alcoholic products with similar branding.

CXO Moves: Execs move up, in and out at Bacardi, Ogilvy, Bisleri, Havas, Mindshare, and more

A round-up of the executives climbing new rungs in careers and exploring new roles. (Representational image: Sabrina Wendl via Unsplash)

All the key executive moves in the world of brands.

Bacardi elevates Vinay Golikeri to Managing Director for India and neighboring countries

Vinay Golikeri, MD - India & neighbouring countries, Bacardi

Golikeri will report to Vijay Subramaniam, Regional President, Asia, Middle East & Africa, and Global Travel Retail.