Category: Advertising

AnyMind Group launches GenAI-powered live commerce platform AnyLiv

Despite the rise of e-commerce in a diverse region like APAC, the ability to successfully navigate varied languages and dialects, cultural nuances, and local regulations plays a crucial role in determining the success of inbound, outbound, and cross-border business expansion.

Social commerce in APAC is projected to sustain double-digit growth in 2024, with 68% of Southeast Asian retailers planning to increase their investment in this space over the next 12 months.

Diageo expands into white spirits with new X series

While speaking about Diageo's focus on two kinds of consumers - affluent and young, Damodaran says that affluent consumers desire unique products and personalized experiences, such as limited edition bottles while younger consumers are embracing cocktail culture, seeking a wide variety in terms of flavors and categories. (Image sourced from diageo_news via Twitter)

The Indian market has seen significant growth in craft spirits and microbreweries over the past decade, translating to a vibrant startup ecosystem for alcobev (alcoholic beverages).

Festive AdEx forecast: E-commerce to dominate spending

TV still commands significant festive ad spend, especially for big-budget campaigns that focus on mass reach. However, advertisers are more selective, prioritizing prime-time slots and integrating with digital strategies (such as using QR codes or encouraging social media engagement), says Deleise Ross, Senior VP & Business Head, DDB Mudra.

During festive seasons, such as Christmas, Diwali, or New Year, advertisers face the challenge of ensuring visibility across a variety of media touchpoints while maximizing return on investment (ROI), says Deleise Ross, Senior VP & Business Head, Mudramax.

FSSAI issues show cause notice to ghee supplier for Tirupati temple over adulteration allegations

Last month, the Food Safety and Standards Authority of India (FSSAI) directed all States and Union Territories (UTs) to step up surveillance on Dairy Analogues as a measure to prevent food adulteration and mislabelling.

A R Dairy, a supplier of ghee to the Tirumala Tirupati Devasthanams, has been asked to respond to claims that its ghee failed safety standards or face licence suspension.