Category: Advertising

InspiRAYtion Five: The Tinder-isation Of Pitching

It took a lot for clients to lose agencies in the past, it would have to be for something so cosmic that it could not be imagined, writes Patell. (Representational image: Unsplash)

Contemporary dating behaviour seems to have entered the pitch process. With all the attendant dopamine rushes, writes adman Rayomand J Patell in this week’s column.

BREAKING: MIB submits affidavit in SC; recommends SDC exemptions for ASCI members, print, startups

Dr. L Murugan, Minister of State for MIB, emphasized that India's judicial system ensures the protection of constitutional rights, including press freedom.

On July 30, the Ministry of Information and Broadcasting sought three weeks to submit an affidavit on the ‘self-declaration certificate’ mechanism in the Supreme Court.

Mindful indulgence and purposeful choices redefine consumption habits

The latest State of Snacking™ report by Mondelēz International, which was unveiled today, offers a comprehensive look into the shifting snacking habits of Indian consumers. (Image Source: X, Mondelēz Intl)

Mondelēz International’s latest report reveals India’s shift towards snacking that nourishes both body and soul, highlighting trends in mindful indulgence, snack curation, and purpose-driven consumption.

Crocs launches campaign for Gen-Z with Orry and Karan Johar

Commenting on the new campaign, Yann Le Bozec – Marketing Vice President of Crocs ROW & Hey Dude International said, “At Crocs, personalization and unfiltered self-expression are at the heart of what we do. This new campaign celebrates these values by showcasing the versatility of our Jibbitz™ charms, which empower consumers to elevate their unique style. By collaborating with style icon Karan Johar and trendsetter Orry, we aim to inspire consumers to engage with Crocs in a fresh, dynamic way, reaffirming our commitment to authenticity.”

This campaign marks Orry’s debut in the #CrocsSquad.