Category: Advertising

WhatsApp launches privacy campaign; highlights importance of secure communication

Josy Paul, Chair and Chief Creative Officer, BBDO India, said, " The story of young Ikbir, who moves to a new city to achieve his dreams, is a story of vulnerability and strength. It is as much his story, as it is everyone’s story. It shows us that physical distance does not mean emotional distance. With WhatsApp, we can share intimate moments privately and be our most real selves with the ones who matter."

While end-to-end encryption is the foundation of what keeps calls and messages secure on WhatsApp, the film educates users on privacy features like Block and Report, Two-step verification and Meta Verified that help strengthen the security of conversations.

Create centralized dashboard, publicize complaints against misleading ads: SC to Ministry of Ayush

According to Dish TV, levying entertainment tax on the service tax would be constitutionally impermissible.

The Court was hearing a case filed by the Indian Medical Association (IMA) against Patanjali Ayurved and its promoters, Baba Ramdev and Acharya Balkrishna, for publishing misleading advertisements about allopathic medicine.

Breaking: MIB seeks additional two weeks to submit affidavit on SDC in the Supreme Court

In a letter to the Ministry of Information and Broadcasting, AIDCF stated, "Unlike traditional distribution platform operators (DPOs), these services do not seem to be subject to the same regulatory scrutiny, potentially creating an uneven playing field for Pay TV operators.

The Supreme Court had directed the Ministry of Information and Broadcasting (MIB) to submit an affidavit within three weeks, detailing recommendations on the ‘self-declaration certificate’ (SDC) mechanism for advertisements.

Paris Olympics 2024: Adidas launches the next chapter of its global campaign ‘You Got This’

The athlete films will be launched across a diverse range of media platforms to reach consumers across the globe and amplified through retail store activations.

The campaign focuses on helping athletes activate the ‘backyard mindset’ that shifts their focus from negative pressure and invokes a sense of joy for their individual sport.

Zydus Wellness launches Ayurvedic drink Complan Immuno-Gro in Tamil Nadu

To further amplify the launch and drive brand awareness, Complan Immuno-Gro has unveiled a new TVC in Tamil Nadu with South Indian actor Sneha.

While the nutrition drinks category in Tamil Nadu stands at Rs 940 Crore, seasonal changes that often affect children’s immunity have triggered an increased consumer aspiration for natural immunity-boosting products.

Bharti Airtel’s ad spendings decline by 14.2% in FY24; plans to increase women workforce by 20%

Airtel’s vice-chairman and managing director, Gopal Vittal, proposed extending the digital consent acquisition (DCA) framework to OTT platforms, enforcing Know Your Customer (KYC) verification for users, and integrating these services into a centralised spam blacklist system.

Bharti Airtel’s spending on business promotion stood at Rs 1,068 million as of March 2024 as compared to Rs 1,166 million in FY23

Colgate-Palmolive ad spendings up by 9.79% in Q1 FY25, net profit rises by 33% to Rs 364 crore

The company has significantly expanded the availability of premium products by ramping up distribution coverage from 30,000 stores to 300,000 stores, ensuring deeper market penetration and accessibility.

Colgate-Palmolive (India) Limited net sales increased to Rs 1,485.8 crore in Q1 FY25 from Rs 1,314.7 crore in Q1 FY24.

Expect 20% surge in endorsement fees for Manu Bhaker; but will her winning shots hit marketers’ target?

Thumps Up film that features Manu Bhaker has been conceptualised by Ogilvy.

At present, Bhaker endorses brands like HealthShots and Performax Activewear. With a current brand value of around $10 million, industry experts say the endorsement fee is likely to increase by at least 20 percent. However, some say there’s a lack of brand recall.

Paris-based media giant Vivendi’s plans to list Havas and Canal+ revealed

On the Havas split the company shared that Havas, with the majority of its activities being carried out internationally, would be listed as a Dutch public limited liability company (NV) on the Euronext Amsterdam stock exchange, which already witnessed Universal Music Group’s success.

For the first half of 2024, Vivendi’s revenues were €9,052 million, an increase of 92.7% compared to the same period of 2023. Canal+ Group is a major player in the creation and distribution of cinema and audiovisual content on all continents.