Category: Advertising

Royal Challenge Packaged Drinking Water ropes in Virat Kohli, Smriti Mandhana and Vidyut Jamwal for new campaign

Speaking on the occasion, Virat Kohli said, “In life and in cricket, I have stayed true to my authentic self, choosing to lead the way rather than blend into the crowd. I believe that embracing the bold spirit has brought me closer to everything I have envisioned for myself. Like I said in the rap, I succeeded when I Choose Bold! I look forward to the next generation of Naya Shers to take inspiration from the TVC, to live boldly and fearlessly.”

The TVC seeks to inspire aspiring individuals to break free from the shackles of society to choose bold rather than safe.

Tata Power launches new campaign ‘Green Anthem’ to inspire sustainable action among people

his film aims to inspire environmental consciousness and sustainable action among people to become the 'Generation Green'

With the tagline “Hum hai Generation Green, Desh ka future hoga behtareen” (We are Generation Green, our country’s future will be better than it has ever been), Tata Power is emphasising the role of the younger generation in shaping a green future for India.

Hellmann’s partners with SOCIAL; creates ‘Mood Burgers’ ahead of World Cup

The limited-edition menu will be available in 3 options with both vegetarian and non-vegetarian variants.

Priyanka Ganguly, Head, Foods & Unilever Foods Solution India, said, “Recognizing India’s deep-seated love for cricket, we’ve partnered with SOCIAL to introduce Mood Burgers, an innovation designed to complement the thrill of this cricket season.”

TV ad rates drop by 15% due to WC cricket fatigue | ZEEL’s Animesh Kumar quits | ASCI’s Manisha Kapoor on MIB’s self-declaration advertising feature

By associating with Cricket Live, Max Life aims to connect with passionate cricket fans across the nation during the ICC Men’s T20 World Cup.

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Lay’s rolls out ‘Drops of Joy’ film on World Environment Day

This initiative is a step towards water positivity, showcasing PepsiCo India’s commitment to eco-friendly practices in its manufacturing plants in West Bengal (Kolkata) and Uttar Pradesh (Kosi).

During frying, about 80 percent of the water naturally found in potatoes evaporates and is typically wasted. Lay’s, however, employs a distinctive process to reclaim and convert this vapor back into water, stated the company.

Bisleri Limonata launches #DoubleTheChill campaign with Aditya Roy Kapur as brand ambassador

The integrated launch of the campaign will be promoted across various platforms, including television, digital media, out-of-home media, delivery vehicles, trade marketing, OTT platforms, and more. (Stills from the campaign)

The launch of the vibrant #DoubleTheChill campaign aims to highlight the unique product experience, establishing strong recognition for Limonata’s distinctive flavor blend.