Category: Advertising

Bharti Airtel’s ad spendings decline by 14.2% in FY24; plans to increase women workforce by 20%

Airtel’s vice-chairman and managing director, Gopal Vittal, proposed extending the digital consent acquisition (DCA) framework to OTT platforms, enforcing Know Your Customer (KYC) verification for users, and integrating these services into a centralised spam blacklist system.

Bharti Airtel’s spending on business promotion stood at Rs 1,068 million as of March 2024 as compared to Rs 1,166 million in FY23

Colgate-Palmolive ad spendings up by 9.79% in Q1 FY25, net profit rises by 33% to Rs 364 crore

The company has significantly expanded the availability of premium products by ramping up distribution coverage from 30,000 stores to 300,000 stores, ensuring deeper market penetration and accessibility.

Colgate-Palmolive (India) Limited net sales increased to Rs 1,485.8 crore in Q1 FY25 from Rs 1,314.7 crore in Q1 FY24.

Expect 20% surge in endorsement fees for Manu Bhaker; but will her winning shots hit marketers’ target?

Thumps Up film that features Manu Bhaker has been conceptualised by Ogilvy.

At present, Bhaker endorses brands like HealthShots and Performax Activewear. With a current brand value of around $10 million, industry experts say the endorsement fee is likely to increase by at least 20 percent. However, some say there’s a lack of brand recall.

Paris-based media giant Vivendi’s plans to list Havas and Canal+ revealed

On the Havas split the company shared that Havas, with the majority of its activities being carried out internationally, would be listed as a Dutch public limited liability company (NV) on the Euronext Amsterdam stock exchange, which already witnessed Universal Music Group’s success.

For the first half of 2024, Vivendi’s revenues were €9,052 million, an increase of 92.7% compared to the same period of 2023. Canal+ Group is a major player in the creation and distribution of cinema and audiovisual content on all continents.

82.5 Communications wins the creative mandate for Mother’s Recipe

Anuraag Khandelwal, chief creative office, 82.5 Communications India stated, “I personally have loved Mother’s Recipe products, and we are thrilled to embark on this flavourful journey with them. It’s an exciting opportunity to spread the goodness and authenticity of Mother’s Recipe at an age where the youth has adapted to a fast food culture.” (Image source: Facebook)

The full-service creative duties of the brand will be handled by the agency’s Mumbai office.

Bobby Sista – A large hearted ad veteran

Instead of sitting back, or retiring to Goa, like Bal, he decided to reinvent his life around public service, writes brand strategist Ambi M G Parameswaran. (Image source: Population First)

India has had some terrific advertising and media leaders, but I don’t think anyone worked as hard for a not-for-profit cause as hard as Bobby Sista did, right through his 70s and 80s, writes brand strategist Ambi M G Parameswaran.

Ad veteran Bobby Sista dies; Sista once said common sense was his only qualification

A recipient of multiple awards, in 2015, he was awarded with the Lifetime Achievement Award by the Advertising Agencies Association of India (AAAI). Sista also founded 'Population First' in March 2002 dedicated to women empowerment, gender equality, and community mobilisation.

Bobby Sista, who was in his 90s, built Sista Advertising Agency in 1934, along with his father. Then in 1950, he took over Sista Sales and Publicity Services. However, in 1998, the agency, which was then christened as AdArts, was sold to Saatchi & Saatchi.

InspiRAYtion: The second coming of Suits

For aficionados of Mad Men, Roger Sterling was the absolute perfect Suit to Don Draper, Creative Director extraordinaire. Yin and Yang, balanced perfectly (even if Don wore suits all through, he was a Creative legend in part inspired by the guy who created the Marlboro Cowboy.), writes Rayomand J Patell. (Image source: Mad Men)

There has been a tendency for clients to want to talk to the Creative guys for the last decade or more. While that certainly is good for my breed, the last thing truly Creative people want, is to be the quasi Suit, writes ad veteran Rayomand J Patell.

Paris Olympics to garner 150 million viewership on Digital, 120 million on Linear TV

Interest for IOC deals is also expected from Qatar, which wants to host the 2036 Olympics in Doha, and Saudi Arabia, which now has a 12-year deal to host the Esport Olympic Games.

Viacom18 Sports has onboarded SBI and JSW Group as co-presenting sponsors, Thums Up and Herbalife as associate sponsors, and Aditya Birla Life as the highlights partner. Other brand partners include AMFI, MRF, Bacardi Martini, Punjab National Bank, and Reliance Foundation.