The MCZMA is a body that clears projects in coastal areas of the state that are governed by the Coastal Regulation Zone (CRZ) of the Environment Protection Act.
Category: Advertising
Ad war: LIC and ACESO engage in advertisement battle over policyholders
LIC came out with an ad on 13 August wherein it cautioned policyholders not to assign life insurance policies to unregulated entities
Exclusive: Beauty brand Oriflame calls for Media and Creative pitch
Oriflame is recalibrating its marketing and expansion strategies for the Indian market.
PM Modi acknowledges game devs, ignores RMG players
However, it should be noted that there was no respite given to Real Money Gaming players in the market.
Dentsu Group: India biz showing “encouraging signs” after long period underperformance
Dentsu said it will focus on strengthening cross-selling across APAC as it rolls out the One Dentsu strategy in the region.
India Shines: ‘Har Ghar Tiranga’ ad campaign highlights nation’s achievements in sports, space, and more
The ‘Har Gahr Tiranga 2024’ campaign showcased the rich diversity of India. From Leh Ladakh to Kanyakumari, the song comprises multilingual lyrics
Ethical and Legal Implications of Brands Congratulating Influencers and Athletes
Congratulatory messages often blur the lines between genuine appreciation and opportunistic marketing, writes KlugKlug’s Vaibhav Gupta.
EXCLUSIVE: Ganesh pandals meet Maha Chief Minister, discuss OOH hoardings
Chief Minister Eknath Shinde, Deputy Chief Minister Ajit Pawar and Guardian Minister of Mumbai City District, Deepak Kesarkar were present during the meeting at Sahyadri state guest house.
OYO achieves first-ever annual profit of Rs 229 Crore in FY24
Travel technology firm OYO has announced its first-ever annual profit, recording a profit after tax (PAT) of Rs 229 crore for the fiscal year 2024. This marks a significant turnaround from the Rs 1,286 crore loss reported in FY23, according to a recent company filing. OYO’s revenue remained relatively stable at Rs. 5,388 crore, a… Continue reading OYO achieves first-ever annual profit of Rs 229 Crore in FY24
Media agencies fear BMC outdoor ad policy to negatively impact ad investments
The recently released BMC draft policy on outdoor advertising has sparked a debate in adland over ambiguities and stringency.