Advertising – Page 60

Ad war: LIC and ACESO engage in advertisement battle over policyholders

According to the Life Insurance Corporation of India, 'Certain unregulated entities may be seeking to benefit at the cost of LIC's strong market position and sovereign guarantee'

LIC came out with an ad on 13 August wherein it cautioned policyholders not to assign life insurance policies to unregulated entities

Exclusive: Beauty brand Oriflame calls for Media and Creative pitch

According to Oriflame’s 2023 Annual report, Oriflame entered Asia in 1986, and currently has operations in China, India, Indonesia, Vietnam, Pakistan, Sri Lanka.

Oriflame is recalibrating its marketing and expansion strategies for the Indian market.

PM Modi acknowledges game devs, ignores RMG players

Prime Minister in April last year met India's top gamers and gaming content creators. He was seen interacting with gamers and shared how gaming industry is taking centre stage.

However, it should be noted that there was no respite given to Real Money Gaming players in the market.

Dentsu Group: India biz showing “encouraging signs” after long period underperformance

Dentsu said it will focus on strengthening cross-selling across APAC as it rolls out the One Dentsu strategy in the region.

India Shines: ‘Har Ghar Tiranga’ ad campaign highlights nation’s achievements in sports, space, and more

Har Ghar Tiranga Anthem 2024

The ‘Har Gahr Tiranga 2024’ campaign showcased the rich diversity of India. From Leh Ladakh to Kanyakumari, the song comprises multilingual lyrics

Ethical and Legal Implications of Brands Congratulating Influencers and Athletes

This raises concerns about the authenticity of the brand's messaging. If a brand did not stand by the influencer or athlete during their journey, is it ethical to suddenly align themselves with their success?

Congratulatory messages often blur the lines between genuine appreciation and opportunistic marketing, writes KlugKlug’s Vaibhav Gupta.

EXCLUSIVE: Ganesh pandals meet Maha Chief Minister, discuss OOH hoardings

In 2023, the BMC gave permissions to more than 2,700 mandals across the city to set up pandals. BMC had received 3,767 applications.

Chief Minister Eknath Shinde, Deputy Chief Minister Ajit Pawar and Guardian Minister of Mumbai City District, Deepak Kesarkar were present during the meeting at Sahyadri state guest house.

OYO achieves first-ever annual profit of Rs 229 Crore in FY24

In January 2025, Oyo raised $65 million from Redsprig Innovation Partners

Travel technology firm OYO has announced its first-ever annual profit, recording a profit after tax (PAT) of Rs 229 crore for the fiscal year 2024. This marks a significant turnaround from the Rs 1,286 crore loss reported in FY23, according to a recent company filing. OYO’s revenue remained relatively stable at Rs. 5,388 crore, a… Continue reading OYO achieves first-ever annual profit of Rs 229 Crore in FY24

Media agencies fear BMC outdoor ad policy to negatively impact ad investments

Times Internet Ltd has witnessed a marginal rise in its advertisement revenue in FY 24

The recently released BMC draft policy on outdoor advertising has sparked a debate in adland over ambiguities and stringency.

EXCLUSIVE: BMC clarifies, OOH agencies and not advertisers responsible in case of ad-hoarding mishaps

BMC’s draft policy includes terms like permit holder, advertiser, and agency to clarify accountability in case of an accident.

A senior BMC official told Storyboard18 that in such incidents, the OOH agency is regarded as the offender, not the advertiser.