Advertising – Page 60

Premium and luxury brands increase ad spends by 10 percent

Sectors such as cosmetics, fragrances, and automobiles are spending heavily on advertisements.

India’s luxury market is forecast to expand to 3.5 times its current size, reaching $85-90 billion by 2030 due to rapid economic growth.

SC drops contempt of court charges against Patanjali, Baba Ramdev, Balkrishna

The arrest warrant was issued against Baba Ramdev and Acharya Balkrishna over them failing to attend a court hearing scheduled earlier this month.

In February, the SC imposed a ban on Patanjali Ayurved’s misleading ads and issued contempt of court notices to Ramdev and Balkrishna.

Laughter in Every Sip: Sprite’s ‘Joke in a Bottle’ Campaign

In essence, Sprite's 'Joke in a Bottle' campaign not only quenched thirst but also brought laughter and entertainment to countless consumers.

Sprite’s campaign had a clear objective: to position itself not just as a refreshing beverage, but as a source of entertainment and relief.

Gan.AI launches Myna-mini, a TTS model supporting 22 Indic languages

The TTS model supports all 22 official Indic languages including English.

Gan.AI’s technology has been used by brands for personalizing video and audio campaigns, including Uber, Cadbury, Swiggy, Zomato, the San Antonio Spurs, and Mumbai Indians.

InspiRAYtion: Schrodinger’s Agency

Make no mistake, creativity is like watching for a ship at night. If you look for it dead ahead, you will never spot it. But if you’re relaxed and looking sideways, you’ll catch it. (Image: manja-vitolic via Unsplash)

“If you were somewhat awake through school, you’d know about Schrodinger’s Cat. Advertising being at the intersection of Commerce and Art, renders all agencies Schrodinger’s Agencies,” writes Rayomand J Patell in this week’s InspiRAYtion.

Unified system to address misleading ads underway

Rather than a move away, experts foresee a recalibration of expectations, with clients seeking more transparency and agencies responding with stronger governance and accountability from media buying agencies, after the CCI probe into ad firms.

Single system will help the government to streamline customer complaints because the current framework of multiple redressal platforms cause delays.

Tonic Worldwide bags digital mandate for Greenply

The Greenply account will be managed by the Tonic Worldwide's Mumbai office.

Tonic Worldwide will serve as the digital partner for Greenply with a goal to amplify the brand’s digital footprint.

BigBasket expects 60% growth this festive season, eyes profitability by 2025

Vipul Parekh, Co-founder and CMO of BigBasket

The online grocery platform expects to become profitable in the next 9-12 months, it is expecting a revenue growth of 40-50 percent this year as compared to last year.

BMC releases ad hoarding policy; Revises SOPs, specifies liability

Both the Maharashtra government and the Bombay High Court have come down heavily on the illegal ad hoardings.

The new draft released by BMC on outdoor advertising policy includes insurance cover up to Rs 1 crore; DOOH provisions include prohibiting video content in the right of way and multiple static images with a dwell time of a minimum of eight seconds.

World Federation of Advertisers suspends brand safety unit after Elon Musk’s lawsuit

Addressing the disbanding of GARM, X CEO Linda Yaccarino said in post on X, “This is an important acknowledgement and a necessary step in the right direction.”