Advertising – Page 60

ASCI’s Manisha Kapoor on MIB’s new self-declaration feature for advertising

Following the SC's directive, the Ministry of Information and Broadcasting introduced a new feature on the Broadcast Seva Portal of the Ministry of Information and Broadcasting (MIB) for TV and Radio Advertisements and on Press Council of India’s portal for Print and Digital/Internet Advertisements.

‘Whether it is small or big advertisers, no ads would now be permitted on any media and channel without such a certification.’

T20 World Cup: TV ad rates drop by 15% due to cricket fatigue this WC

India matches and prime-time matches would be priced at 4x in comparison to those aired during the non-prime time. (Image: @BCCI - Twitter)

While the demand for the event is not as high as the previous World Cup, potentially leading to reduced rates and affecting revenue, there is a positive aspect: the increased number of matches.

Awards vs Effectiveness?: Why creativity needs repositioning

Creativity should not just be about producing striking visuals or clever copy. It should be about creating work that resonates, educates, and drives positive change. This requires a shift in mindset—one that values long-term impact and consumer empowerment over short-term recognition.

Ashish Limaye, CEO and co-founder, Craving Digital Studio Private Limited, examines award-winning work through the lens of its broader purpose.

Fevicol’s new Jugalbandi campaign underscores its unbreakable bond, says Piyush Pandey

"Our investments in emerging India, as we call it, whether it is rural or small town India – our Pidilite ki duniya initiative, we now have 14,000 Pidilite ki duniya in villages below 15,000. We've now got 28,000 villages under direct coverage, with the population below 10,000. So whether it is sales and distribution, whether it is innovation, each of our divisions has launched a range of products," said Bharat Puri. (Image: Fevicol ad)

Crafted by Ogilvy India and Prasoon Pandey of Corcoise Films, the film encapsulates Fevicol’s signature quirky storytelling, stated the company.

Vi rolls out second instalment of ‘Be Someone’s We’ campaign

Parents often grapple with a void when their children move away, especially when it is to a different city or country. The new way of life, particularly for those who dedicated a significant amount of time in bringing up their children, can often be a hard transition. It comes with a loss of purpose, sadness and loneliness, and can impact mental health, causing depression and anxiety.

The campaign focuses on combatting loneliness among empty nesters.

UniPin launches ‘Bonus ka Naya Bahana’ campaign

The campaign enables Battlegrounds Mobile India (BGMI) players with pocket-friendly rates for the title’s in-game currency, Unknown Cash (UC), and generous bonus UC across the country.

Pond’s ropes in Kiara Advani as its latest brand ambassador

Kiara Advani will feature in Pond’s new TVC that is set to take over traditional and digital platforms across the country soon.

With Kiara Advani making a comeback as the face of the brand, Pond’s Skin Institute aims to strengthen its connection with audiences across Pond’s Skin Institute’s key North markets across the country.

Agoda launches new campaign; ropes in Ayushmann Khurrana again

Ayushmann Khurrana, who recently traveled to New York City with Agoda, stated "Both in travel and in acting, I always look to push boundaries. I love that Agoda enabled me to do both. I received such a positive response to our first collaboration with the ‘See The World For Less’ campaign, and I’m very excited to share this new video with Indian audiences.”

It marks the third collaboration between Ayushmann and Agoda, after the ‘fridge magnets’ video and an AI campaign.

Zomato unveils ‘Match Ho Toh Zomato’ campaign starring Ranveer Singh and Samantha Ruth Prabhu

mIt captures India's love for food and cricket as a group of friends, including Singh and Prabhu, gather around, eyes glued to the screens, engrossed in the cricket season with boxes of food ordered from Zomato. (Stills from the campaign)

The essence behind the film is that one might miss out on ‘n’ number of things in life, but for now the only thing that matters is India winning the World Cup.

Avg. ad volume per channel per match surged by 20% in IPL 17 compared to IPL 16: TAM

The report revealed that Parle Products topped in terms of advertising with 10% share during this year’s season, replacing Dream 11 (in the last season).

Ad volumes rebounded in the IPL 17 season after a 50% drop in IPL 16 over the previous year. Also, the categories, advertisers, and brands tally increased by 40%, 26%, and 21% respectively this season compared to the last season.