Category: Advertising

Dentsu’s Focus: Clients, talent, growth, and capability building

Effectiveness is a really big thing that clients are asking us for. Media's actually got onto the boardroom table. And so what a lot of our clients are asking for is business intelligence. How are my media dollars really driving my business impact so they can take it to the board?, stated Amanda Morrissey. (From left to right: Prerna Mehrotra, Amanda Morrissey, Shenda Loughnane and Anita Kotwani)

Dentsu’s global leadership, represented by Amanda Morrissey and Shenda Loughnane, were visiting India. Morrissey, global president of iProspect, the digital wing of the advertising major, and chief growth officer, media, Dentsu, outlined the pillars that have shaped their trajectory this year: a focus on clients, talent development, growth and capability building.

Noise and Zepto join forces for 10-minute gadget deliveries

Taking the announcement on LinkedIn, Khatri expressed his enthusiasm for the initiative, stating it was designed with the needs of today's fast-paced lifestyle in mind.

In a first-of-its-kind partnership, Noise and Zepto aim to bring one’s favourite gadgets to one’s doorstep in record time.

Edelweiss leader Radhika Gupta opens up about choosing practicality over luxury cars

Gupta's net worth is estimated to be around 41 crore, according to reports. (Image source: Edelweiss Mutual Fund)

Speaking at a podcast, Gupta revealed how she felt insecure initially growing up in a middle-class family; but as one of the country’s youngest CEOs, she does not feel the need to prove her worth to others by buying expensive items.

Bow, Wow: How Cheeka the pug made Hutch a household name

The film tasted instant success on release, as did the dog. The price of a pug went up from around Rs 7,000 to over Rs 35,000, said Rao, and added that pugs came to be popularly known as the `Hutch dog.’ (Stills from the ad)

Storyboard18 spoke to veteran ad men Piyush Pandey, Rajiv Rao, and filmmaker Prakash Varma, who discussed the making of the iconic film that’s left indelible pugmarks on the landscape of Indian advertising.

Coca-Cola’s “Happy to Queue” campaign with Ogilvy turns waiting lines into festive experiences

“Real Magic is when you can make standing in a line exciting & refreshing. This festive season Coke Happy to Queue gave people a chance to experience what it feels like to be inside a Coke bottle. Uplifting them to feel one with the fizz and the bubbles”, remarked Sukesh Nayak, Chief Creative Officer, Ogilvy India.

The brand’s latest experiential campaign, “Happy to Queue,” brought a giant Coca-Cola bottle installation to Andheri Cha Raja, one of the most popular Ganesh Utsav celebrations in Mumbai.

Meet the female trailblazers at the top of the world’s most famous ad agency – Ogilvy

These inspiring female leaders are at the helm of creative innovation, brand strategy, and agency growth, pushing boundaries and redefining success in the advertising world. (L-R: Devika Bulchandani, Liz Taylor, Stacey Ryan-Cornelius, Fiona Gordon)

Ogilvy’s trailblazing women that are redefining creativity, strategy, business and leadership in the fast-evolving world of advertising.

EU regulators to probe Google over its AI model, raises privacy concerns

AI-powered applications like fashion avatars, smart shopping carts, and virtual influencers are enhancing customer engagement. 47% of retailers state that AI has led to new product and service developments

Ireland’s Data Protection Commission (DPC), the lead EU regulator for most of the top U.S. internet firms said that the probe concerned the Alphabet Inc (GOOGL.O), opens new tab unit’s Pathways Language Model 2 (PaLM 2).