Category: Advertising

Adman Brendan Pereira passes away

In March 1972, Pereira co-founded Chaitra Advertising (now Leo Burnett) with Walter Saldanha. He left Chaitra in 1983 to establish his consultancy, Glima. Later, he supported the formation of Nova Advertising Palace.

Pereira’s journey in advertising began in 1945 when he enrolled at the Sir J.J. Institute of Applied Art, where he studied block-making, lithography and photography.

Rihanna’s Fenty Beauty partners with Paris Olympics and Paralympics

The pop star turned serial entrepreneur revealed that her Fenty Beauty imprint will partner with the international sporting events to equip volunteers with makeup kits.

Rihanna said, “tried to tell yall….we outside all 2024!!! PROUD to announce that @FentyBeauty is a premium partner of the Olympic AND Paralympic Games baby!!! #FentyxParis2024” alongside a picture of the popstar herself with a mega-size lip gloss tube captured in front of the Eiffel Tower.

InspiRAYtion: Advertising is a discipline, that uses many mediums

Clients and entrepreneurs who seek to make a real difference to their fortunes should evaluate their partners for understanding of the Advertising discipline rather than love for any one medium. The biggest brands play ball across everything. No matter what new medium shows up, they evolve to harness it for the brand, writes ad veteran Rayomand J Patell. (Image Source: Unsplash)

Those who go back to the first principles of Advertising and understand how to have a powerful idea that works beautifully across mediums, how to deploy those mediums in an integrated manner, how to do comms planning, these will be the brands that will be unstoppable. And also, very very profitable, writes ad veteran Rayomand J Patell.

When `Shah Rukh Mayur Khan’ turned the fortunes of Mayur Suitings

According to Shivjeet Kullar, former creative director, the main challenge was to strike a balance between the celebrity and the brand, lest the star be remembered but the brand forgotten. (Stills from the campaign)

Mayur Fabrics, which was established in 1974, was trying to establish itself in the urban markets. That is when upcoming star Shah Rukh Khan came on board lifted the fortunes of the brand.

BREAKING: Stakeholders meet MIB over SDC; seek clear definitions of food and health sectors

In a letter to the Ministry of Information and Broadcasting, AIDCF stated, "Unlike traditional distribution platform operators (DPOs), these services do not seem to be subject to the same regulatory scrutiny, potentially creating an uneven playing field for Pay TV operators.

The stakeholders sought clear definitions of the food and health products. Additionally, the stakeholders suggested that the onus on advertisers to submit SDCs to agencies and publishers should not be made mandatory.

Union Budget 2024: Favorable tax policies, push for digital infra, ease of regulations can bolster advertising industry

Indian media and entertainment industry is looking for favorable policy and tax announcements in the upcoming budget for growth. (Image source: Julius Drost, Unsplash)

The media and entertainment industry expects reductions in import duty on newsprint, and revision in DVP rates, among other tax reliefs. It is hoping Modi 3.0 will offer financial support and subsidies for small and medium-sized enterprises (SMEs) and fuel funds in the creator economy.

MTV rolls out #TuchchVichaar campaign to celebrate Pride Month and beyond

The story follows this individual as he faces judgment for his demeanor and discrimination for his identity. The film ends with a message encouraging everyone to stand up against bullies and their harmful mindset.

Conceptualised by MTV, the campaign film depicts a parallel universe where the LGBTQIA+ community is fully accepted, and it’s a straight, heterosexual individual who stands out as different.