Advertising – Page 61

EU regulators to probe Google over its AI model, raises privacy concerns

AI-powered applications like fashion avatars, smart shopping carts, and virtual influencers are enhancing customer engagement. 47% of retailers state that AI has led to new product and service developments

Ireland’s Data Protection Commission (DPC), the lead EU regulator for most of the top U.S. internet firms said that the probe concerned the Alphabet Inc (GOOGL.O), opens new tab unit’s Pathways Language Model 2 (PaLM 2).

Panasonic to end 37 year partnership with International Olympic Committee

Panasonic is one of the 15 top sponsors of the International Olympic Committee. (Representative Image: Jametlene Reskp via Unsplash)

Panasonic has agreed not to extend the agreement after the expiration of the current contract term at the end of December 2024.

Google faces new antitrust battle over advertising tech monopoly

Google Ads also has opt-out options at both the account and individual campaign levels to ensure flexibility.

Google disputes the claims of excessive fees and argues that its integrated technology ensures faster ad delivery and improved security.

ISA rolls out Media Charter for digital ad ecosystem to address ad fraud, first-party data, brand safety

The event saw the launch of the four key playbooks addressing Brand Safety, Viewability, Ad Fraud and First-Party Data. The event was attended by Advertisers, Agency Partners and Publishers. (Image source: Facebook)

This initiative is aimed at enhancing transparency, security, and collaboration within the country’s fast-growing digital advertising landscape.

ASCI escalates issue of illegal betting and gambling platforms’ ads to MIB

The proposed overhaul of these laws comes amid a surge in applications from non-governmental organizations, trade bodies, and private firms seeking permission to use terms like “India,” “Commission,” “Corporation,” and “Bureau” in their names.

Storyboard18 recently reported that offshore illegal gambling firms have been using the Pro Kabaddi League (PKL) as a sporting platform for surrogate advertising.

Behind Motilal Oswal’s new research-backed investing campaign

This character emphasises the challenges of building wealth, addressing real-life concerns and constraints of investors and warns people against tips by asserting, I don't give tips, only solid advice. To talk more about this campaign, CNBC-TV18 spoke to Sandeep Walunj, Group Chief Marketing Officer at Motilal Oswal Financial Services. (Image source: LinkedIn)

Sandeep Walunj, Group Chief Marketing Officer at Motilal Oswal Financial Services, discusses the genesis of the firm’s new campaign.

Modak searches surged to 125,000 on Zomato; Swiggy delivers festive cheer with modak dispenser

The festival also saw a spike in other traditional foods, with mithai and sweets orders growing by 240% compared to typical days. (Image source: Zomato Blog)

Searches for modak on Zomato surged from 50,000 on 6th September to 125,000 on 7th September, with 58 modak boxes being ordered every minute at the peak of the festival.

EXCLUSIVE: PKL promoting offshore betting, gambling firms; RMG players complain to MIB

Parimatch is one of the notorious illegal betting and gambling platform operating in India.

The letter which is with Storyboard18 states that illegal betting and gambling platforms are conducting surrogate advertising by sponsoring PKL and participating teams.

The Butter Half: How the Amul girl became the toast of India

Amul has registered a turnover of Rs 65,911 crore (nearly $7.75 billion) for the fiscal 2025

Storyboard18 traced the life and times of the moppet that’s been the minder of the national mood for well-nigh six decades, and is still going from strength to strength.

Ultra Media launches two new OTT platforms, targets Rs 500 crore investment

With the launch of Ultra Play and Ultra Gaane, the group aims to offer audiences an unparalleled digital experience by preserving the legacy of Hindi cinema and music while also providing fresh, original content

The Rs 500 crore investment will be allocated as follows: Rs 250 crore for content acquisition to ensure a diverse and robust library across all platforms, Rs 200 crore for the production of new content, and Rs 50 crore for marketing and technological advancements.