It’s a fresh take on the kind of ads we’ve been seeing in the fintech sector and a step forward from what you would usually expect Cred ads to be. Rating: Mast.
Category: Advertising
Publicis Groupe Q1 2024: Chairman Arthur Sadoun says, expect to grow twice as fast as the industry average
Publicis Groupe accelerated its organic growth in Q1 2024, delivering +5.3 percent, ahead of expectations, the company stated.
IPL 2024 fuels CTV boom in India as more advertisers harness its strength over linear TV
JioCinema has been aiming for a massive jump in viewership compared to 2023, with a target exceeding 650 million.
Biryani reigns this Ramzan with close to 6 million orders
Close to 6 million plates of Biryani were ordered during this period, marking a 15 percent increase compared to regular months.
What have they got that we don’t?
It’s pitching season in the ad world. It’s also the season for FOMO and trying hard to make desperate dreams come true, writes Mitul Shah.
Election countdown: BJP and Congress splurge crores on Google and Meta ads ahead of Lok Sabha polls
Last-minute spending frenzy on digital platforms sees BJP and Congress leading the charge, while affiliate pages on Meta outspend major political players.
Ogilvy’s Hephzibah Pathak, ITC’s Anushree Ghosh, BBH India’s Parikshit Bhattaccharya among Cannes Jury
The Awarding Jury represents the global industry’s leading talent from a diverse range of disciplines, from across 54 markets – the highest number of markets ever represented on the Awarding Jury.
SC raps Uttarakhand state licensing authority in Patanjali misleading ads case
Patanjali MD Acharya Balkrishna and Baba Ramdev were present before the Supreme Court on April 10, where the bench heard the matter in the plea case filed by the Indian Medical Association against Patanjali Ayurved Ltd.
No Pappu, no Kejriwal, no Dulha; Spotlight is on PM Modi’s development agenda in new BJP campaign
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Supreme Court rejects Patanjali’s second affidavit of apology; warns of action in the contempt case
Patanjali MD Acharya Balkrishna and Baba Ramdev were directed to be personally present before the Court at the April 10 hearing.