Advertising – Page 62

India should soon see its first Olympics sponsor

Interest for IOC deals is also expected from Qatar, which wants to host the 2036 Olympics in Doha, and Saudi Arabia, which now has a 12-year deal to host the Esport Olympic Games.

The IOC currently has 15 top-tier partners, which collectively paid almost $740 million last year in cash and services, though none from India.

Ajoy Chawla of Titan Company: Amid competitive intensity, need to step up marketing investments tactically

Titan Company reported a marginal decline in standalone net profit to Rs 715 crore in Q1FY25. Talking about cost-optimisation strategies, and future growth prospects, Chawla, CEO of jewellery division discusses witnessing pent-up demand this quarter (post-budget) and its growing retail presence both in India and outside.

EXCLUSIVE: ‘We are now competing in beverages as a category’, says Shivam Puri, CEO, Cipla Health

Cipla Health Limited, the maker of Nicotex and Prolyte ORS, surpassed the Rs 1000 crore revenue mark last year

The consumer healthcare subsidiary of Cipla is now planning to expand into multiple segments such as sexual wellness and broaden range of products in its existing categories.

Auto major Volvo initiates global media review

WPP’s Mindshare was the 25-year incumbent of Volvo's $500 million media account.

Volvo Cars reported global sales of 57,447 cars in July, up 6 per cent compared to the same period last year.

Cannes Lions-parent firm Ascential set to acquire Effies

Philip Thomas, CEO, Ascential, commented: “The coming together of LIONS and Effie is a powerful testament to the fact that effectiveness and creativity in marketing are inextricably linked. All enlightened businesses know that creative, effective marketing drives growth."

Effies, the global benchmark in marketing effectiveness to join Ascential’s LIONS Division to amplify offer for Marketing and Creative Industries.

Revenant Esports announces partnership deal with Hummel

Storyboard18 first reported about this partnership deal on July 31

This deal with Revenant Esports is considered one of the largest kit sponsorship deal for an Indian esports team.

ITC’s Ali Harris Shere on a new biscuit launch: There’s an opportunity to create a category

Ali Harris Shere, chief operating officer, biscuits and cakes cluster, ITC Foods Division

As per the company, this combination offers a significant nutritional upgrade without disrupting consumer habits.

Govt’s new rules for surrogate ads to be released within next quarter: Exclusive

Draft guidelines indicate that celebrities and social media influencers must avoid promoting restricted products, such as alcohol or tobacco.

The draft is undergoing an exhaustive consulting process with the key stakeholders and has introduced digital under its purview for the first time. It also urged a distinction between celebrities endorsing ‘brand extension’ and the celebrities associated with ‘restricted’ brands and introduce bans and penalties in case of violations.

Ad spends likely down by 30% for alco-bev brands as govt cracks whip on surrogate ads

With the Department of Consumer Affairs planning to soon release elaborate guidelines on surrogate advertising, experts discuss how the swift shift toward stringent regulations is likely to impact the advertising strategy for alcohol manufacturers as they run the risk of being penalised or facing a ban.

AI now a core component in advertising strategies, says Publicis Groupe’s Anupriya Acharya

According to Anupriya Acharya, South Asia CEO of Publicis Groupe, the work done in AI within the advertising sector has already produced some truly exciting results.

“The potential of AI is humongous,” says Acharya, emphasising that the key to harnessing this potential lies in structuring efforts around the right set of data to develop relevant solutions for real business challenges.