Advertising – Page 62

15-20 seconds ads were the most utilised commercials during ICC T20 WC 2024: TAM

The number of categories, advertisers and brands increased by 67%, 76% and 83% respectively during ICC T20 WC’24 over ICC T20 WC’22.

According to the latest report by TAM Sports, ad volumes per match during ICC T20 WC 2024 saw a growth of 38 percent over ICC T20 WC 2022.

Think tank on food policy urges celebs to check products’ nutrition value before endorsing

In an open letter, NAPi has said that its report shows that several celebrities including the likes of Alia Bhatt, Rahul Dravid, Katrina Kaif, MS Dhoni, Sidharth Malhotra, Kiara Advani, Kareena Kapoor, among others endorse unhealthy food products. (Image source: Unsplash)

In its recent report ’50 Shades of Food Advertising’ report, Nutrition Advocacy in Public (NAPi) has requested celebrities to check dietary guidelines and thresholds for “Nutrients of Concern” before advising celebrities to endorse such products.

CGI is the most powerful tool for attention-grabbing campaigns: Sahil Chopra of iCubesWire

"Advertising risks a generic appearance due to excessive use of CGI, making many adverts alike. This diminishes their effectiveness and ultimately leads to lower viewer engagement," says Sahil Chopra of iCubesWire.

While for smaller brands or campaigns with limited budgets, initial investment in Computer-Generated Imagery can be a significant barrier, Sahil Chopra, Founder & CEO, ICubesWire, says it eventually tends to become cost effective. Traditional methods may necessitate expensive locations; settings and properties while those can be digitally created by using CGI.

Neeraj Chopra, PV Sindhu feature in Visa’s ‘Small steps, Olympic dreams’ campaign

The ad film will be showcased on mass media across Television, YouTube, social media and OTT platforms. This campaign will be launched in India’s top 20 cities for a period of 1 month via Television.

Visa launches new brand film emphasizing the power of small steps to inspire billions to achieve their dreams.

Viacom18 launches ‘Dum Laga Ke…Haisha!’ campaign ahead of Paris Olympics

The campaign draws parallels between olympic sports and everyday activities. From throwing the javelin to slingshotting a mango on a tree, from powerlifting to lifting the gas cylinder at home, from throwing a discus to throwing a fishing net.

The campaign emphasizes the Olympics’ influence on the daily lives of viewers, illustrating how the spirit of the Games seamlessly integrates into their routines.

Criteo, Microsoft Advertising collaborate to drive retail media growth

Criteo is also exploring the potential to tap into Microsoft Advertising’s generative AI technology, such as its AI-powered Retail Media Creative Studio

Canva unveils inaugural campaign ‘Dil Se, Design Tak’ in India

oday over 120 Indian creators are now participating in the Canva Creator Program, and India’s Canva for Freelancers community has 240,000 members—a testament to the growing demand for visual communication among knowledge workers and freelancers in the country.(Image sourced from Canva's website)

India, home to a vibrant creator community, has quickly emerged as Canva’s fifth largest market.

Category: Advertising