On April 2, the Supreme Court had pulled up Patanjali’s Ramdev and Acharya and came down heavily on them for defying its orders and observed that the medical advertisements issued by the Ramdev-led company are in the “teeth of law”.’
Category: Advertising
Who are advertising ‘pitch consultants’ and what do they actually bring to the pitch table?
Pitch consultants and their structured process have come to stay in advertising. Storyboard18 reached out to brands and pitch consultants who decoded the role of the latter in pitching, and spoke about their learnings during the whole process.
Cannes Lions launches LIONS Creators, a first-ever creators experience at the festival
LIONS Creators has been established in collaboration with creators from around the world who all see the value in convening, doing business and learning from each other at the Cannes Lions International Festival of Creativity.
Patanjali misleading ads case: Baba Ramdev, Acharya Balkrishna issue fresh unconditional apology to SC
Patanjali’s Acharya Balkrishna and Baba Ramdev have filed a fresh affidavit issuing an unconditional apology to the Supreme Court after they were hauled up by the apex court for defying its orders.
Quaker addresses child malnutrition through first long-format ad film
Quaker in collaboration with NGO MAMTA HIMC has partnered with the Government of Maharashtra to address the nutrition needs of children in the state.
Tata AIA’s ‘Karlo Shaadi Ki Poori Taiyaari’ campaign blends wedding excitement with financial planning
Post its newly launched brand positioning ‘Har Waqt Ke Liye Taiyaar’ (prepared for all situations), Tata AIA has changed the way it communicates with consumers, using innovative humour and emotion to connect with consumers across life stages.
Slice teams up with Kiara Advani for summer campaign
The TVC celebrates the indulgence of biting into a juicy mango.
EMotorad launches new campaign with MS Dhoni
The video is an ode to the meme that went viral in 2019, leaving Mahi fans in splits that featured a Mahi look-alike grooving to Bole jo Koyal.
Zupee launches new campaign ‘Extra Winnings’ with Harbhajan Singh and Jatin Sapru
The films showcase Harbhajan and Jatin’s playful camaraderie as they engage in witty banter around Cricket and Ludo.
Eveready Industries launches new campaign with Neeraj Chopra
The campaign is in line with the brand’s focus on enhancing its connection with the youth.