Advertising – Page 62

PayPal builds new advertising platform, onboards ex-Uber head to lead ad biz

Mark Grether has been a leader in the advertising industry for more than 20 years and under his leadership, Uber Advertising grew to a $1 billion business with more than 500,000 advertisers globally.

Accelerating consumer product innovation, the payments giant—PayPal plans to create the ad network using data from user purchases as well as wider spending patterns.

Charging into the future: EV charging stations to drive outdoor advertising growth

Hyundai's SUVs accounted for 67 percent of the company's sales from January to September 2024.

Because of their strategic placements and capacity to have digital displays for dynamic, targeted advertising, EV charging stations present a massive opportunity for outdoor advertising.

Energy drinks, fintech saw major brand uplift during IPL 2024; ‘Dual viewership’ rising

The study also spotlighted the emergence of new-age beverage categories of energy drinks, with brands like Thumbs Up Charged, Sting, and Redbull leading the way with a year-on-year uplift of 12%. (Image source: News18)

Fintech brands show remarkable surge with twice the recall compared to 2023: Hansa Research’s IPLomania Study

Policybazaar applauds courage in mental health battles in latest brand film

A still from the campaign

Conceptualised by the creative agency Social Panga, the film— Himmat ki policy—brings out the critical importance of prioritising mental health and coping with conditions like depression.

SC slams BJP ‘disparaging ads’ against TMC, refuses to interfere with HC order

In 2024, Glance recorded billions of impressions globally, with sports (252 billion glances), entertainment (146 billion), and travel & lifestyle (99 billion) leading user interest. (Image source: Moneycontrol)(Image source: Moneycontrol)

While hearing BJP’s appeal against the HC order restraining the party from publishing “derogatory or slanderous” ads targeting the opposition party TMC, SC refused to interfere and added, “the ads were prima facie disparaging.”

A planner needs to be a guardian to the brand, says FCB Kinnect’s Priyanka Nair

Priyanka Nair, national strategy director at FCB Kinnect, highlighted, "IPL followed by elections are great events. A planner should be having a deeper understanding of what is impactful during these events. Events like IPL happen on a yearly basis, and elections on a five-yearly basis. How an idea impactfully and effectively delivers for the brand's growth is something that one needs to do as a planner."

Priyanka Nair, national strategy director at FCB Kinnect, in a conversation with Storyboard18 explained that doing the rigour, having a point of view followed by asking questions stands paramount.

We want to own the narrative on hydration in the country: Bisleri’s Tushar Malhotra

Tushar Malhotra, Director of Sales & Marketing, Bisleri

Tushar Malhotra, Director of Sales & Marketing, Bisleri discusses the genesis of the CGI IPL campaign and how it maximized the return on investments and digs deeper into the hydration partnership with the five IPL teams.

Sunfeast Dark Fantasy unveils ‘Har Tiffin Ki Sweet Ending’ campaign starring Shah Rukh Khan

A still from the campaign

The ‘Har Tiffin Ki Sweet Ending’ campaign will be rolled out across various digital media platforms across the country.

Abby Awards 2024 gets 3506 entries from 273 companies

The introduction of three new age categories – digital, mobile, and technology, has collectively garnered 626 entries from 75 companies. Additionally, responding to industry demands, the inclusion of the health category and new sub-categories in trending subjects like AI, Virtual Reality, and Sustainable Practices has further demonstrated the awards’ commitment to staying abreast of industry trends and demands.

From agencies and clients, from digital and media companies to specialist companies, the awards have witnessed a record-breaking increase in participation over the past three years.

Dream 11 emerges most recalled brand advertiser with 81 percent recall rate: Report

According to the report by Hansa Research, legacy brands like Tata Salt and Amul have also capitalized on the massive viewership of IPL to promote their products.