Category: Advertising

Viacom18 launches ‘Dum Laga Ke…Haisha!’ campaign ahead of Paris Olympics

The campaign draws parallels between olympic sports and everyday activities. From throwing the javelin to slingshotting a mango on a tree, from powerlifting to lifting the gas cylinder at home, from throwing a discus to throwing a fishing net.

The campaign emphasizes the Olympics’ influence on the daily lives of viewers, illustrating how the spirit of the Games seamlessly integrates into their routines.

Canva unveils inaugural campaign ‘Dil Se, Design Tak’ in India

oday over 120 Indian creators are now participating in the Canva Creator Program, and India’s Canva for Freelancers community has 240,000 members—a testament to the growing demand for visual communication among knowledge workers and freelancers in the country.(Image sourced from Canva's website)

India, home to a vibrant creator community, has quickly emerged as Canva’s fifth largest market.

MIB continues its efforts to streamline ‘self-declaration certificate’ mechanism

Stakeholders say that the MIB is demonstrating its commitment to enhancing the ease of doing business in the advertising sector. (Image source: Alan de la Cruz via Unsplash)

In its affidavit to the Supreme Court on July 9th, the Ministry of Information and Broadcasting requested the court to permit only one portal to upload ‘self-declaration certificates’ for ads. Before that, on July 4th it restricted the mechanism to only food and health sectors, annually.

True power of Cannes lies in connections and shared experiences: Mowin Dias of DDB Mudra Group

"Within no time, the week got over, leaving us with overflowing suitcases of inspiration to have fun with our brands and enough pictures to fuel our creativity for months to come," says Mowin Dias, Brand Strategist, DDB Mudra Group.

Dias, Brand Strategist with DDB Mudra Group, in his very first year of advertising career is one of the 30 young marketers selected from across the world for the Cannes Lions Brands Marketers Academy of 2024. He talks about the shared experiences and the spark that ignites when creativity from around the world gets together.

Quick-commerce players’ ad revenue stream grows; a key investment focus for advertisers

The fastest delivery of the year happened in Kochi, in just 89 seconds for a basket that included nendran bananas and red amaranthus. The distance covered was 180 mts.

For many advertisers, up to 50% or more of performance spends is now directed toward quick-commerce platforms. In fact, experts say advertising biz contributes up to 20% of total revenue for leading players like Zepto and Blinkit.