Advertising – Page 63

Raymond Lifestyle to increase ad spends, plans disruptive expansion in Saudi Arabia

RLL aims to double its EBITDA to over Rs 20 billion by 2028.

With muted H1, Raymond Lifestyle Limited is expecting double digit growth in H2 during the wedding season

Spectacular Saudi: A new invitation for Indian travellers to explore the heart of Arabia

Reflecting the deep cultural connections between Saudi Arabia and India, the campaign emphasizes the shared values of hospitality and heritage.

Saudi Arabia launches its first integrated consumer campaign in India, offering tailor-made travel packages and an immersive cultural experiences.

Partha Sinha to be newly elected ASCI Chairman

Sinha has worn many hats in a career spanning over three decades. He has been a nuclear design engineer, a banker, a strategy and marketing head for media and internet companies, and an advertising strategist.

Partha Sinha is likely to replace current ASCI chairman Saugata Gupta, who is the MD and CEO of Marico Limited.

Alia Bhatt becomes new global brand ambassador for L’Oréal Paris

“I am thrilled to join the L’Oréal Paris family and stand alongside a community of strong, powerful women. As someone who has always been deeply interested in all things skin, I admire L’Oréal Paris for its pioneering innovations and commitment to excellence in the beauty industry. The brand’s celebration of women’s empowerment resonates deeply with me, as it strives to ensure every woman feels valued and empowered. I am excited to collaborate with L'Oréal Paris to make a positive impact in the beauty industry and champion inclusivity for women," says Alia Bhatt.

She joins the brand’s diverse roster of spokespersons like Viola Davis, Jane Fonda, Eva Longoria, Kendall Jenner, Elle Fanning, Camila Cabello, and many others.

Bengaluru intern quits after securing funding for his own AI startup

The incident was shared by Karthik Sridharan, CEO of Flexiple, on the social media platform X. (Image source: X)

An unexpected career twist for a Bengaluru intern goes viral as he informs his CEO he’s leaving – the reason: his own startup’s success.

Influencers likely to take a pie from State governments’ traditional media budget

The move seeks to prevent tactics that circumvent existing legislation and protect the financial interests of the country’s journalism sector.

Experts believe that the state governments will reduce its Print budget and allocate it to influencer marketing.

BMC ignores pleas from OOH media owners seeking audience over draft outdoor policy: Exclusive

Times Internet Ltd has witnessed a marginal rise in its advertisement revenue in FY 24

Media owners have complained that BMC has not been paying any heed to their requests for a personal meeting to voice concerns and seek clarification on the recent draft OOH guidelines.

Fish extract in ‘Divya Dant Manjan’: Delhi HC seeks response from Patanjali over ‘misbranding’ of dental product

Patanjali's 'Divya Dant Manjan' embroils in a controversy over its ingredient

Petitioner Yatin Sharma said that Patanjali’s “Divya Dant Manjan” packaging has a green dot mark, an indicator of vegetarian status, containing “Samudraphen”, a fish-derived compound

EXCLUSIVE: Cuffe Parade residents write to BMC, oppose illegal and digital hoardings

BMC's newly drafted and revised OOH advertising policy seems to have attracted mixed feedback from the advertising industry and has sparked discussions over the ambiguities of the guidelines.

Rahul Narwekar, Maharashtra Legislative Assembly Speaker told Storyboard18 that the government is very focused on keeping Mumbai away from illegal hoardings

Consumer protection authority imposes Rs 5 lakh fine against coaching institute for misleading ad on UPSC result

has issued a penalty of Rs 5 lakh against Shankar IAS Academy

The government watchdog agency said that the information with respect to the course opted by the advertised successful candidates was deliberately concealed in the advertisement by Shankar IAS Academy