Advertising – Page 63

Pee Safe launches new campaign in honour of Menstrual Hygiene Day

With the alarming statistic that 8 in 10 women are silenced by social barriers when it comes to talking about periods, Pee Safe aims to break this silence and start meaningful conversations.

The campaign, centered around the hashtag #PeriodFriendlyWorld, aligns with the global theme of creating a more inclusive environment for menstruators.

TheSmallBigIdea on how CTV in India signals a significant shift in the advertising landscape

Manish Solanki, COO and Co-founder, TheSmallBigIdea (left) and Harikrishnan Pillai, CEO and Co-founder, TheSmallBigIdea (right)

Harikrishnan Pillai, CEO and Co-founder, TheSmallBigIdea and Manish Solanki, COO and Co-founder, TheSmallBigIdea outline digital ad spends propelled by IPL 2024, importance of CTV in India, the essence of ‘ThatsMyGame’ and “DilSeIndianSpiritSeMumbaiIndians” campaigns and more.

Goafest 2024 emphasizes on skill development; announces maiden partnership with D&AD’s Masterclasses

The three skill development Masterclasses curated for Goafest 2024 will offer attendees an opportunity to delve into the realm of creativity, inspiration, and strategic insight. It is crafted around the central theme of 'The Age of Adaptability'.

Goafest 2024, in collaboration with D&AD Masterclasses, invites industry leaders, professionals, and enthusiasts alike to celebrate creativity, innovation, and excellence.

Yatra launches new campaign #SummerKaScene

A still from the campaign

Through this campaign, Yatra aims to encourage travellers to break free from their daily routines and embark on summer adventures.

Goafest 2024 unveils line-up of speakers and sessions

In addition to Goafest sessions, Goafest 2024 will host the second edition of its talent showcase, ‘Advertising Rocks’.

The festival will host over 50 speakers and entertainers, across 20+ sessions in addition to 15+ masterclasses.

Lowe Lintas launches new campaign for Google Pay ft. Kajol

Still from the ad.

The campaign has been rolled out across various media channels, including television, digital platforms, and social media.

Ogilvy earns Network of the Year at 2024 D&AD Awards

“Filter Caps” for Baylor Foundation and the Colombia Red Cross from Ogilvy Bogotá earned a Future Impact Pencil, which is awarded to early-stage projects that demonstrate the potential to drive behavioral, environmental, societal, or policy change through creativity.

42 Campaigns from 25 offices across the global network honoured with “Michael CeraVe” earning 3 Yellow Pencils while “Filter Caps” was recognized with a Future Impact Pencil.

New research accuses big tech accused of spreading misinformation through political ads

Most of the companies collected users' age, gender, and the language they spoke. Many platforms also obtained information on education, income, and marital status.

While a recent report by Eko and India Civil Watch International revealed how political ads on big tech platforms are violating their own quality codes, in April 2024, Storyboard18 also reported a Mozilla Foundation and CheckFirst research that exposed the faults in the ad transparency tools of these platforms that could lead to misinformation and manipulation.

Eyewear brand QUE launches #QUEaaRahaHai with Shikhar Dhawan

Co-founded by Shashank Saurabh, Abhishek Deep, and Kumar Vagish, QUE focuses on providing consumers with a premium range of sunglasses.

Recently, QUE announced a strategic investment from Shikhar Dhawan, who joined the brand as a partner and ambassador.

Cannes Lions presents lifetime achievement award, the Lion of St Mark, to Jacques Séguéla

For Carrefour, Jacques Seguela produced the landmark work with ‘Produits Libres’, while for Citroën he sent a Citroën AX hurtling down the Great Wall of China and was the first advertiser to dare to name a Citroën after Picasso – to which it was said ‘the public will applaud, the art world will whistle’.

France’s foremost advertising pioneer and former co-vice-chairman/chief creative officer at Havas will be honoured on stage in June.