Advertising – Page 63

IPL Ads: Wondrlab’s new spot for PayZapp by HDFC Bank gets RCB Players to sell, literally

The PayZapp by HDFC film is airing during India’s biggest cricket tournament, the IPL.

Ravi Santhanam, Group Head, Chief Marketing Officer & Head – Direct to Consumer Business, HDFC Bank, says, “PayZapp’s partnership with RCB is a strategic move to leverage the cricket season extravaganza.”

Duolingo’s new campaign #EnglishMeinNahiJamta celebrates linguistic diversity

Delving deeper into India’s linguistic irritations, the survey revealed that 55% of Indians have either committed or come across the incorrect use of common homophones like 'your/you're,' 'their/there/they're,' using 'anyways' instead of 'anyway,' or the perennial 'who/whom' confusion. (Representative Image: Surendran MP via Unsplash)(Representative Image: Surendran MP via Unsplash)

68 percent urban Indians agree that there are certain phrases or words in a language that convey nuanced meanings which cannot be fully translated or expressed in English.

ACP Pradyuman and CID team investigate mishaps in Colgate’s new ad

Still from the ad.

Colgate MaxFresh invites consumers to participate in the investigation. The call to action extends to all, urging individuals to join the hunt for additional goofs and stand a chance to win gift hampers as a token of appreciation for their vigilance.

Savlon partners with Emiway Bantai to leverage Indian hip-hop to promote hand-washing

The campaign leverages the growing scene of Hip Hop in India and highlights to kids that handwashing is cool.

Conceptualized by Ogilvy India, the campaign features, a video post thanking Emiway Bantai for promoting handwashing, the ‘Haath Dhona Cool Hai’ music video and the Handwash Legend Hook Step Challenge.

Amazon Fashion launches new campaign with Ananya Panday and Aditya Roy Kapur

Amazon Fashion announces the launch of its latest campaign, "Fashion on Amazon, Har Pal Fashionable,” featuring Bollywood stars, Ananya Panday and Aditya Roy Kapur for the first time together.

The campaign centers around the insights of assembling a stylish outfit and finding the right combinations for a complete look such as such as sunglasses, watches, shoes, etc

MakeMyTrip’s summer campaign mystery solved!

Take a look at the ads and reactions to it.

Ad agency Talented has conceptualised MakeMyTrip’s summer campaign which features celebrities you can’t see.

EXCLUSIVE: IPG agencies corner Air India’s media and creative business; marking a huge win for the group

Air India’s Chief Executive Officer Campbell Wilson and Natarajan Chandrasekaran, Chairman of the board of Tata Sons, at the unveiling of Air India's new look and logo at an event in 2023.

Initiative, part of IPG Mediabrands, won Tata Group-owned Air India’s media planning and buying mandate after a competitive months-long pitch last year. The account is one of the most prestigious in the country as the iconic airline brand undergoes a transformation.

Crunchyroll rolls out ‘Wish Your World Was Anime’ featuring Rashmika Mandanna and Tiger Shroff

The ads premiered during the IPL and will air digitally on JioCinema during TATA IPL matches. Crunchyroll has also planned a comprehensive marketing campaign encompassing surround sound promotions through OOH, digital advertising, and social media outreach. (Stills from the campaign)

In the two ad films, the protagonists wish for dream scenarios in their real lives, such as embarking on vivid adventures and turning challenges into triumphant moments.

Exclusive: TAM applies for ratings license with MIB as TRAI mulls multiple agencies

BARC has constantly been trying to make TV audience measurement more holistic. They already have close to 55000 home panels after adding 25000 new panel homes to their existing roster.

TAM is a media data intelligence firm monitoring AdEx and audience behaviours for TV, print, radio and digital.

Pocket FM, BankBazaar, CashKaro join boAt vs Apple brand war

Stills from the ads

Brands like Pocket FM, BankBazaar and CashKaro.com are also joining this ‘peace trend’ with their own witty quips. It seems like everyone wants a piece of the action in this tech drama!