Advertising – Page 64

ASCI Academy introduces ‘Responsible Influencing Course’ e-learning certificate

Additionally, the course addresses regulatory and platform-specific guideline requirements. A section focuses on the power of disclosures addressing issues like who should disclose, how and why to disclose and the specific requirements for disclosures. (Image source: ASCI Academy website)

The certification is designed to support content creators be compliant with the ASCI code and the law, and uphold ethical standards and transparency in the influencer marketing industry.

Noise hits back at boAt; Is the brand war officially on?

In the case of Noise, they striked out both ‘different’ and ‘better’, leaving just the word ‘think’.

The brand has released a reverse ad with the tagline “Maybe you should think.” Perhaps, indicating that boAt should’ve anticipated the backlash it would receive.

Posterscope rolls out a new campaign on ‘Godzilla X Kong: The New Empire’

The entire process, from securing permissions to executing the mural, was completed within 15-day timeframe. (Still from the campaign)

The hand-painted 70 feet art piece has been put up in Sion – Central Mumbai.

Congress takes swing at BJP with new ad; Political ad battle continues

The ad also includes posters of P&G’s Tide with PM Narendra Modi’s image on them.

The party has released snackable bits of content on social media, that point out the alleged failures of the ruling party.

Ranveer Singh and pornstar Johnny Sins are back in BoldCare ad: More “cringe” or win?

The ad is conceptualised by Tanmay Bhat, Devaiah Bopanna and the rest of the team at their firm Moonshot.

This time round, the premise is the incredibly monotonous TV shopping ads that run all night long.

#BlastFromThePast: Cheil India’s Ipsita Nayak shares her all-time memorable ads

This week Ipsita Nayak, creative group head, Cheil India picks ads of Hamara Bajaj, Amul’s “Doodh Ki Nadiya - Manthan”, and Fevicol’s ‘Moochwali’. (Stills from the ads)

Ipsita Nayak, creative group head, Cheil India, shares with Storyboard18 her most favourite ads and memories attached with it.

Beat the odds – Is competitive advertising a great strategy to win this summer?

Long time memorable advertisements include Nike's ambush marketing tactics during the 2012 Olympics, where it leveraged its "Find Your Greatness" campaign to overshadow official sponsor Adidas or the Pepsi ‘Nothing Official About it’ World Cup Campaign ambushing Coca Cola, the official sponsor. (Image source: Unsplash)

A competition-based advertising strategy can really work wonders, if your brand come across as much better than competition, writes Ruchira Jain.

Goibibo ropes in father-son duo Jayaram and Kalidas as brand ambassadors

The film leverages cultural cues as much as it does language to build a connection with its audiences in Tamil Nadu and Kerala, delivering a story that aims to resonate with audiences while infusing specific travel contexts with a fresh perspective.

Raj Rishi Singh, Chief Marketing Officer, Goibibo, said, “Goibibo recognizes the need for tailored experiences not just in terms of products/services, but also in terms of brand communications.”

Kapil Sharma: The Ad-venger of comedy, slaying audiences with wit and charm

Kapil Sharma's journey from a stand-up comedian to a renowned actor and brand ambassador is a testament to his talent and versatility. His ability to connect with audiences across different mediums, be it television, films, or advertisements, has made him a beloved figure in Indian entertainment. (Stills from the ads)

As Kapil Sharma and his fans celebrate his birthday, take a look at the comedy king’s journey through the realm of advertisements where Sharma has captivated audiences and brands with his comic genius and brand.

Be ready for action: Supreme Court tells Patanjali’s Baba Ramdev in misleading ads case

The Ayush ministry filed an affidavit in the court which showed that the SLA had taken no action for two years other than giving warnings that asked the company to stop showcasing its advertisements. (Image source: Yoga)

During the last hearing, SC severely criticised Patanjali’s Baba Ramdev and Acharya Balkrishna for not following its directives in the misleading ads case and asked them to be physically present before the court.