Advertising – Page 64

Bata rolls out ‘Try and Fly’ campaign featuring 9 to 9 collection

Every participant will win assured prizes, lucky winners every week will get an all expense paid trip to Goa and bumper prize winners stand a chance to win an all-expense paid trip to international holiday destinations.

The ‘9 to 9’ collection features a range of fashionable and all-occasion footwear.

Upstox forays into insurance distribution; launches new campaign video

The video starts with a family of three speaking with an insurance agent to sort their coverage post an accident. But instead of clear guidance, the agent hits them with a barrage of confusing jargon and scripted responses (kit kit), leaving them feeling overwhelmed. (Still from the campaign)

Currently, the insurance penetration in India stands at 4.2 percent with a considerable portion of the population still being dependent on traditional and agent-driven models to purchase policies. Along with that, there is a lack of awareness, overload of options, heavy paperwork and complex jargon involved in the process of buying insurance.

Policybazaar rolls out new ad campaign on exceptional claims assistance

Right from a fender-bender to a serious collision - getting into an accident can be quite a daunting experience. Facilitating quick and effective claims settlement has been a focus area that Policybazaar has been working on, mentioned the company.

The campaign features a series of advertisements that feature situations where Policybazaar’s experts come to the policyholder’s rescue.

Whisper teaches young girls – Periods ka matlab healthy hai aap!

In India today, girls as young as eight years of age are beginning their menstrual cycle, as per several reports, and so are at a higher risk of dropping out from school due to lack of period education. This could lead to escalation in absenteeism and increased drop out rate if they do not learn and are made aware at the right time. (Stills from the campaign)

Whisper’s new film features young eight-year-old girls who know nothing about menstruation and think up the worst possible scenarios as the cause of unexpected bleeding in one of their friends.

Amazon India’s Harsh Goyal on why should customers go for Amazon Fresh in the age of quick commerce

Manoj Bajpayee in one of the Amazon Fresh ad campaigns

The character ‘Ghanshyaam’, played by Manoj Bajpayee in the Amazon Fresh ad campaigns – ‘Nahi toh Mehenga Padega’, embodies the problem that a common person has with buying groceries online, says Harsh Goyal, Director – Grocery, Amazon India.

Asian Paints Ultima Protek celebrates Kerala’s cultural heritage with ‘Reflections of Kerala’ light installation

The installation combines intricate cutout panels with spectacular lighting, highlighted the company. Each cutout represents different cultural elements of Kerala's heritage. Strategically placed lighting behind the cutout project its designs onto surrounding surfaces, casting shadows.

The installation showcases classical art forms such as Kathakali, Mohiniyattam, Theyyam, and Kalaripayattu to iconic symbols such as Kerala’s serene backwaters and vibrant wildlife. It showcases intricate woodwork and gabled roofs seen in temples, mosques, and native homes of Kerala.

Cheil India Launches ‘World On My Watch’ campaign for Samsung Galaxy Watch6 series

The Galaxy Watch6 series distinguishes itself with its robust LTE connectivity, enabling users to stay connected even without their smartphones. The Galaxy Watch6 series provides health and wellness as priority, offering advanced features like blood pressure tracking and ECG monitoring, highlighted the company.

The film also highlights wide-ranging capabilities of Galaxy Watch6 series including navigating through urban landscapes, facilitating digital transactions and streaming content.

myTrident’s Neha Gupta Bector on partnering with Kareen Kapoor Khan and Sharmila Tagore

The COVID-19 pandemic brought a significant shift in consumer behavior, with more people investing in their homes, a well-furnished home enhances the overall atmosphere and happiness, which aligns perfectly with our ethos of providing high-quality products at affordable prices, akin to IKEA, says Neha Gupta Bector.

myTrident’s ideal target demographic encompasses women aged 25 to 65, who seek to cultivate an aura of refined elegance within their surroundings, says Neha Gupta Bector, chairperson, myTrident.

Samsung takes a jab at Apple; capitalizes on controversial iPad Pro ad

The Apple ad drew a lot of attention as it showed various creative tools being crushed by a hydraulic press. (left) In the 43-second ad. Samsung’s message is “Creativity cannot be crushed”. (right)

The tone deaf ad drew flak from celebrities like Hrithik Roshan and Hugh Grant.

When a taboo topic is given the shape of an art, then it becomes acceptable: FCB India’s Anusheela Saha

Anusheela Saha, NCD and head - design, FCB India, stated, "Whether it is India or abroad, sex will always be considered a taboo topic. In some places, it will be given a little bit more leeway. In more conservative countries like India, it will be a lot more restrictive. But, when we approach a brand like Durex, we know what is the purpose of the brand to exist. And, we actually have to keep these things in mind."

In a conversation with Storyboard18, Anusheela Saha, national creative director and head of design, FCB India, spoke about the putting together Durex’s new campaign #ExplorersWanted, challenges during the making of the campaign and how ‘sex’ is still a taboo subject in India and abroad.