Advertising – Page 64

Live sports sector is untapped opportunity; can score big with programmatic ads: Tejinder Gill of The Trade Desk

"Aligning targeted ads with sports content ensures brands reach the right audience at the right time, enhancing ad spend efficiency and boosting conversion rates," says Tejinder Gill of The Trade Desk.

Gill, General Manager, The Trade Desk, talks about the rise of sports advertising in India. Its collaboration with NBCUniversal is an example where advertisers are given access to Olympic inventory programmatically. He shares how this allows brands to reach highly engaged audiences affordably, whether they are following traditional sports or newer events like surfing and skateboarding.

Zomato’s ad spendings rise by 84% to Rs 340 cr in Q1 FY25

Zomato’s shares have been included in the National Stock Exchange’s futures and options (F&O) segment as of November 29, 2024

The standalone net profit of Zomato in the first quarter stood at Rs 470 crore from Rs 276 crore in the same period in FY24

FirstCry spent Rs 482 crore on advertising in FY24

The Pune-based company has reduced the size of its fresh issue by around 8% to Rs 1,666 Cr from Rs 1,816 Cr.

Moreover, from the net proceeds of the IPO, FirstCry has allocated Rs 200 crore towards sales and marketing initiative expenditures.

Cab aggregators largest culprits in dark patterns, says Rohit Kumar Singh

Rohit Kumar Singh, the former Secretary of the Department of Consumer Affairs, has called out cab aggregators as "one of the biggest culprits" in the deceptive landscape of dark patterns.

The ASCI Academy, in collaboration with Parallel HQ, a design firm, has identified the prevalence of deceptive patterns in popular Indian apps

Tata Tea Premium taps into regional sentiments with new ad campaigns

Tata Tea Premium, the tea brand from Tata Consumer Products has launched 3 new films under the aegis of its hyperlocal marketing strategy.

These films have been crafted by Mullen Lintas.

Ad revenue to surge by more than 30 percent during festive season: Spotify

Spotify measured a panel of users' attention via Amplified Intelligence’s attention tool, across one month using data from 2,500 people in India capturing more than 7,900 ad views.

According to Comscore report, Spotify India had around 55 million monthly active users (MAUs) in 2023, reaching 80 million MAUs in 2024.

3% drop in TV ad volumes in H1 2024 y-o-y: TAM AdEx

In the H1 2024, food & beverages (F&B) stood food as the leading sector with 15% share of News Genre ad volumes. (Image source: Unsplash)

During the first half (January-June) of 2024, GEC outperformed News channels as the leading genre for advertising, similar to the same period in 2023.

Zee Entertainment Q1 net profit rises to Rs 118 crore; ad revenue declines by 3.6%

Zee Entertainment reported a 180 percent jump in its profit in the December quarter.

Zee Entertainment Q1 FY25: The EBITDA margin of the company surged to 12.8% from 7.8% in the Q1 FY24 aided by cost management

Central Consumer Protection Authority disposes 100% cases in 2022-2023

FSSAI analysed 170513 samples in 2024; Rs 77 crore penalty raised, the Ministry of Consumer Affairs revealed.

Department of Consumer Affairs has revamped the National Consumer Helpline (NCH) which has emerged as a single point of access to consumers across the country for grievance redressal at pre-litigation stage.

Govt’s new rules for surrogate ads to provide clarity on definitions; includes guard-rails for ‘brand extensions’

The consultative process of forming the guidelines for surrogate ads though began in February this year, there has only been a tentative timeline for it to be made public, and has been under consulting process ever since. (Image source: Unsplash)

While the principle of the draft guidelines would remain similar to ASCI, CCPA, and CBFC, the main objective would be to identify guard rails around the brand extension advertisements by alcohol manufacturers. The draft rules will be released in the next two to three weeks.