Additionally, KDMC has notified railway officials to inspect all hoardings under their jurisdiction to ensure they comply with safety standards.
Category: Advertising
Breaking: Kalyan hoarding collapse; KDMC files FIR against OOH agency
According to Mahatma Phule Police station officers, KDMC had contracted the advertising site for five years starting 2021. One of the accused in the case has been identified as Rishikesh Dhule, the contractor.
Saregama India’s ad spendings up by 27% to Rs 24.25 crore YoY; Net profit declines by 14%
Saregama India Ltd’s consolidated net profit declined by 14.3% to Rs 37.09 crore between April and June FY25 from Rs 43.32 crore in the same quarter of FY24
Health Ministry urges BCCI, SAI to avoid promoting surrogate advertising of alcohol & tobacco
In a letter to BCCI President Roger Binny and SAI Director General Sandip Pradhan on Thursday, Dr. Atul Goel, Director of Health Services, requested both organizations to sign an anti-tobacco Declaration of Interest form.
Amazon’s ad revenue up by 20% in Q2 of 2024; Net income doubles to $13.5 billion
Amazon.com reported ad sales of $12.77 billion. Overall, the global e-commerce giant revenue was up by 10% to $148 billion in the second quarter compared with $134.4 billion in Q2 2023
Live sports sector is untapped opportunity; can score big with programmatic ads: Tejinder Gill of The Trade Desk
Gill, General Manager, The Trade Desk, talks about the rise of sports advertising in India. Its collaboration with NBCUniversal is an example where advertisers are given access to Olympic inventory programmatically. He shares how this allows brands to reach highly engaged audiences affordably, whether they are following traditional sports or newer events like surfing and skateboarding.
Zomato’s ad spendings rise by 84% to Rs 340 cr in Q1 FY25
The standalone net profit of Zomato in the first quarter stood at Rs 470 crore from Rs 276 crore in the same period in FY24
FirstCry spent Rs 482 crore on advertising in FY24
Moreover, from the net proceeds of the IPO, FirstCry has allocated Rs 200 crore towards sales and marketing initiative expenditures.
Cab aggregators largest culprits in dark patterns, says Rohit Kumar Singh
The ASCI Academy, in collaboration with Parallel HQ, a design firm, has identified the prevalence of deceptive patterns in popular Indian apps
Tata Tea Premium taps into regional sentiments with new ad campaigns
These films have been crafted by Mullen Lintas.