The Supreme Court had directed the Ministry of Information and Broadcasting (MIB) to submit an affidavit within three weeks, detailing recommendations on the ‘self-declaration certificate’ (SDC) mechanism for advertisements.
Category: Advertising
Here’s how much IPO-bound Ola Electric’s CMO earns
Ola Electric spent Rs 131.18 million in advertising, marketing, and sales promotion between April-June in FY24
Paris Olympics 2024: Adidas launches the next chapter of its global campaign ‘You Got This’
The campaign focuses on helping athletes activate the ‘backyard mindset’ that shifts their focus from negative pressure and invokes a sense of joy for their individual sport.
Zydus Wellness launches Ayurvedic drink Complan Immuno-Gro in Tamil Nadu
While the nutrition drinks category in Tamil Nadu stands at Rs 940 Crore, seasonal changes that often affect children’s immunity have triggered an increased consumer aspiration for natural immunity-boosting products.
Bharti Airtel’s ad spendings decline by 14.2% in FY24; plans to increase women workforce by 20%
Bharti Airtel’s spending on business promotion stood at Rs 1,068 million as of March 2024 as compared to Rs 1,166 million in FY23
Colgate-Palmolive ad spendings up by 9.79% in Q1 FY25, net profit rises by 33% to Rs 364 crore
Colgate-Palmolive (India) Limited net sales increased to Rs 1,485.8 crore in Q1 FY25 from Rs 1,314.7 crore in Q1 FY24.
Expect 20% surge in endorsement fees for Manu Bhaker; but will her winning shots hit marketers’ target?
At present, Bhaker endorses brands like HealthShots and Performax Activewear. With a current brand value of around $10 million, industry experts say the endorsement fee is likely to increase by at least 20 percent. However, some say there’s a lack of brand recall.
Paris-based media giant Vivendi’s plans to list Havas and Canal+ revealed
For the first half of 2024, Vivendi’s revenues were €9,052 million, an increase of 92.7% compared to the same period of 2023. Canal+ Group is a major player in the creation and distribution of cinema and audiovisual content on all continents.
82.5 Communications wins the creative mandate for Mother’s Recipe
The full-service creative duties of the brand will be handled by the agency’s Mumbai office.
JioCinema partners with PokerBaazi to release reality TV series Poker Masterclass
In the series, Abhishek Goindi is seen leading the Shark Squad, Kanishka Samant leads the Anti-Tilters, Vinod Megalmani captains the Pocket Rockets, and Shravan Chhabria spearheads the Crushers.