Category: Advertising

Titan Raga launches ‘Beautiful Together’ featuring Alia Bhatt

Alia Bhatt is seen interacting with women around her. From complimenting a stranger in an elevator, sharing a tender moment of exchanging a Raga timepiece with a friend to enhance her attire, and to supporting another facing a fashion mishap at a social event.

Aparna Ravi, Marketing Head, Titan Watches said, “Raga as a brand has consistently been driving deep and meaningful narratives about women. ‘Beautiful Together’ is our conscious effort to recognize a bond that’s often overlooked – the incredible strength and support women find in each other.

Disney+ Hotstar collaborates with Kartik Aaryan for ‘Free For All, Har Match Har Ball’

The ad film opens with a shot of the hustling and bustling railway station platform and Kartik Aaryan in a Team India jersey making an announcement.

The recently released ad film for the campaign emphasizes on Disney+ Hotstar’s ‘Free on mobile’ offering for the tournament enabling all the cricket fans across the country to never miss any cricketing action.

Meesho launches social media campaign #WaitNahiVoteKaro

The updated logo seamlessly integrates the iconic Meesho "m" with a finger bearing the ink mark, symbolising the platform's dedication to increasing voter participation.

To emphasise the importance of voting, the brand utilises push notifications and banner advertisements on its app, with messages like “Bhulo nahi, kal vote karo!” and “Aaj delay nahi, vote karo!”

Brands to demand accountability from OOH vendors after Mumbai hoarding incident

PCMC has called for rules and regulations in place by stating that the advertisers and landowners should check whether permissions, especially from sky signs and licenses department were obtained.

Marketers must take stringent calls and check bona fide credentials of the OOH vendors they choose to work with, say experts. Industry specific associations like the ISA and AAAI should also lead the effort to clean up the industry.

Manav Kaul pays tribute to mothers through Sleepwell’s new campaign

The poem was narrated by writer/actor Manav Kaul, whose signature style also amplified the empathy of the message to ask mothers, “Did you sleep well?’

Sideways crafted the #SleepwellMom campaign and the campaign conveyed with statistics how sleep-deprived mothers are, and culminated with a poem from the perspective of a child who has just had that realisation.

Farmley goes 100 percent palm oil free across its product range

It also aims to educate consumers about the negative impacts of palm oil production on the ecology, as it contributes to deforestation, destruction of wildlife habitats and climate change.

Farmley has launched the “Palms Off Palm Oil” campaign, to raise awareness among consumers about the harmful effects of palm oil on health.

Manforce Condoms unveils CondomNahiManforceBolo campaign; partners with Dolly Singh

The video depicts Dolly Singh in the middle of a shoot where she mentions a ‘condom.’ On hearing Dolly say condom, the director shows concern, following which the entire crew team says #CondomNahiManforceBolo as it is India’s No. 1 condom brand.

The campaign aims to capture the space of online search around the word ‘condom’ by replacing it with ‘Manforce’.

Vadilal unveils new summer campaign Where joy, flavor, and ‘WAAH’ moments unite

The TVCs are crafted by Moonshot Digital creative agency feature scripts written by Tanmay Bhat, Devaiah Bopanna, Puneet Chadha and Deep Joshi, with direction films by Rahul Bharti and production by Zuleikha Gupta at Sun City Studios. (Stills from the films)

Unveiling a series of three films depicting the significance of celebrations & Vadilal, the brand showcases “Har moment ko banaye Kamaal! WAAH Vadilal!”