Advertising – Page 65

April Fools’ Day: Brands get creative with playful social media pranks

Here's a glimpse of what brands are doing to engage their audience and spread some laughter. (Representative image by Tengyart via Unsplash)

From Netflix to Domino’s Pizza, brands are leveraging the occasion to connect with their audience by sharing playful posts.

Tech ad showdown: The most memorable comparative campaigns in history

Stills from the ads.

In the arena of technology and innovation, the battle for supremacy isn’t just fought with cutting-edge products and sleek designs—it’s waged with wit, humor, and the occasional playful jab. As we dive into the world of comparative ads, we’re not just exploring the history of marketing strategies; we’re delving into a saga of rivalries, creativity,… Continue reading Tech ad showdown: The most memorable comparative campaigns in history

Apples to boAts comparison: What went right and wrong with boAt’s ad jab at Apple?

Why is this ad by boAt receiving so much criticism? Find out.

Aman Gupta’s boAt took a shot at Apple that got netizens riled up. Experts share their hot take.

BoAt’s ad sinks?: Apple-bashing ad created by Tanmay Bhat gets backlash

While some viewers embraced this message, applauding boAt for its boldness and creativity, others remained unconvinced. There is an all-out online war advocating for and against the ad.

The boAt vs Apple ad has taken the internet by storm. Mixed reactions all-round. Is it a good addition to combative ads? Find out.

Edtech vanishes from IPL, spending plunges to almost zero in two years

Reports suggest that BCCI officials have already conducted preliminary visits to Saudi Arabia to assess potential venues for the auction.

According to TAM Sports data, in 2022 edtech brands advertised for more than 40-plus hours across all channels that telecast IPL 15, contributing 60 percent of overall advertising share. In 2024, edtech brands have vanished.

Delhi-based marketing consultancy One Source joins BJP’s digital marketing arsenal for 2024 elections

The Chief Electoral Office has approved a total of 2423 advertisements against 638 applications from all parties. (Image source: CNBC-TV18)

According to industry insiders, the agency holds a portion of the ruling party’s digital creative mandate.

Where does the news genre fit in media strategies for the upcoming elections?

News as a genre can be leveraged in new and innovative ways to expand and deepen audience interest and engagement across media like TV, digital and social media.

Leading marketers and media experts decode the power of news genre for advertisers in the 2024 Lok Sabha elections.

The Indian Premier League and the India Political League: Where are advertisers hedging their bets?

News as a genre can be leveraged in new and innovative ways to expand and deepen audience interest and engagement across media like TV, digital and social media.

In a panel discussion with Storyboard18’s editor Delshad Irani, Rahul Shivshankar, consulting editor, Network18, Ajay Dang, president and head – marketing at UltraTech Cement, Gaurav Ramdev, CMO, Protean eGov Technologies and Mohit Joshi, CEO, Havas Media Network India talk about how advertisers are planning their media strategies, in this mega-eventful year.

Mum’s the word: Ad and marketing agencies wary of talking about the poll-related work

It’s quite a predicament, says one ad agency head who wished not to be named. “On the one hand, you want to talk about the work because it is an election-related campaign, on the other hand, it would be tricky if you do,” he said. (Representative image by Kristina Flour via Unsplash)

Ad and marketing agencies are not willing to openly talk about political campaigns for 2024. Reasons range from contract-related clauses to party orders to fear of social media backlash and impact on employees.