These films have been crafted by Mullen Lintas.
Category: Advertising
Ad revenue to surge by more than 30 percent during festive season: Spotify
According to Comscore report, Spotify India had around 55 million monthly active users (MAUs) in 2023, reaching 80 million MAUs in 2024.
3% drop in TV ad volumes in H1 2024 y-o-y: TAM AdEx
During the first half (January-June) of 2024, GEC outperformed News channels as the leading genre for advertising, similar to the same period in 2023.
Zee Entertainment Q1 net profit rises to Rs 118 crore; ad revenue declines by 3.6%
Zee Entertainment Q1 FY25: The EBITDA margin of the company surged to 12.8% from 7.8% in the Q1 FY24 aided by cost management
Central Consumer Protection Authority disposes 100% cases in 2022-2023
Department of Consumer Affairs has revamped the National Consumer Helpline (NCH) which has emerged as a single point of access to consumers across the country for grievance redressal at pre-litigation stage.
Govt’s new rules for surrogate ads to provide clarity on definitions; includes guard-rails for ‘brand extensions’
While the principle of the draft guidelines would remain similar to ASCI, CCPA, and CBFC, the main objective would be to identify guard rails around the brand extension advertisements by alcohol manufacturers. The draft rules will be released in the next two to three weeks.
WhatsApp launches privacy campaign; highlights importance of secure communication
While end-to-end encryption is the foundation of what keeps calls and messages secure on WhatsApp, the film educates users on privacy features like Block and Report, Two-step verification and Meta Verified that help strengthen the security of conversations.
Create centralized dashboard, publicize complaints against misleading ads: SC to Ministry of Ayush
The Court was hearing a case filed by the Indian Medical Association (IMA) against Patanjali Ayurved and its promoters, Baba Ramdev and Acharya Balkrishna, for publishing misleading advertisements about allopathic medicine.
Breaking: MIB seeks additional two weeks to submit affidavit on SDC in the Supreme Court
The Supreme Court had directed the Ministry of Information and Broadcasting (MIB) to submit an affidavit within three weeks, detailing recommendations on the ‘self-declaration certificate’ (SDC) mechanism for advertisements.
Here’s how much IPO-bound Ola Electric’s CMO earns
Ola Electric spent Rs 131.18 million in advertising, marketing, and sales promotion between April-June in FY24