Category: Advertising

Fish & Fevikwik: Why this iconic ad is still stuck in our heads

Actor Rajesh Khera revealed a fun fact. Once a fish is removed from the water, it would thrash about and attaching it to the stick would be impossible. Hence, dead fish were attached to the stick. Khera was told that they would be animated during post-production. But he was also instructed to move his hand in such a way to make it look as if the fish are thrashing about. The shot went well and there was no need to work on the movement of the fish during post-production. (Stills from the ad)

In a conversation with Storyboard18, Piyush and Prasoon Pandey, the veteran ad men, and actor Rajesh Khera, touch upon the genesis of the ad, and the aftermath post its release.

InspiRAYtion Five: The Tinder-isation Of Pitching

It took a lot for clients to lose agencies in the past, it would have to be for something so cosmic that it could not be imagined, writes Patell. (Representational image: Unsplash)

Contemporary dating behaviour seems to have entered the pitch process. With all the attendant dopamine rushes, writes adman Rayomand J Patell in this week’s column.

BREAKING: MIB submits affidavit in SC; recommends SDC exemptions for ASCI members, print, startups

MIB advisory, issued on April 22, references a Delhi High Court order which underscores the importance of making digital content accessible to PwDs.​

On July 30, the Ministry of Information and Broadcasting sought three weeks to submit an affidavit on the ‘self-declaration certificate’ mechanism in the Supreme Court.

Mindful indulgence and purposeful choices redefine consumption habits

The latest State of Snacking™ report by Mondelēz International, which was unveiled today, offers a comprehensive look into the shifting snacking habits of Indian consumers. (Image Source: X, Mondelēz Intl)

Mondelēz International’s latest report reveals India’s shift towards snacking that nourishes both body and soul, highlighting trends in mindful indulgence, snack curation, and purpose-driven consumption.

Crocs launches campaign for Gen-Z with Orry and Karan Johar

Commenting on the new campaign, Yann Le Bozec – Marketing Vice President of Crocs ROW & Hey Dude International said, “At Crocs, personalization and unfiltered self-expression are at the heart of what we do. This new campaign celebrates these values by showcasing the versatility of our Jibbitz™ charms, which empower consumers to elevate their unique style. By collaborating with style icon Karan Johar and trendsetter Orry, we aim to inspire consumers to engage with Crocs in a fresh, dynamic way, reaffirming our commitment to authenticity.”

This campaign marks Orry’s debut in the #CrocsSquad.