Advertising – Page 66

Johnson’s Baby launches digital film celebrating diverse journeys to motherhood

As an extension of Johnson’s Baby #PromisePehlePalSe campaign, ‘The Long Wait for Day 1’ follows the poignant stories of Neha, Maya, and Geet, each embarking on their paths to motherhood. (Stills from the campaign)

The campaign highlights that every mother has a different journey to their Day 1, however every mother promises to protect their baby.

CTV is the poster boy of advertising at the moment: Cheil India’s Kumar Awanish

Kumar Awanish, chief growth officer, Cheil India said Ecommerce, gaming, automotive, beverages and FMCG categories and associated brands are topping the charts this election and IPL season.

According to Awanish, ecommerce, gaming, automotive, beverages, and FMCG are top spenders in this election and IPL season and news and sports are the leading programming genres.

ICC Men’s T20 World Cup 2024: Ad strategies shift as mobile takes center stage

90% of Indian consumers engage with sports digitally, with cricket-related videos amassing over 50 billion views on YouTube in a single year, the report highlights.

Free mobile streaming shakes up ad market for World Cup. Experts predict interactive, location-based mobile ads and potential flexibility in pricing.

How is programmatic advertising the answer to ad-tech challenges?

According to Vishal Singh, country head, Xapads, Today, automation, AI, data analytics, and programmatic advertising have become the cornerstones of ad buying and selling that ensure increased returns.

As advertisers face the challenge of adapting to the loss of third-party cookies, they can shift towards using first-party data and contextual targeting methods, says Vishal Singh is the Country Head, India- Xapads.

Mother’s Day: Brands celebrating motherhood

Stills from the ads.

let’s take a look at some heartwarming campaigns by brands that are celebrating motherhood through their advertisements. Mothermsdfje

Bandhan Life Insurance launches ‘Maa Ki Udaan, Bandhan Se’ campaign ahead of Mother’s Day

Still from the ad.

The digital film has been conceptualised by Havas CX India and will be distributed across various online platforms, including social media channels.

Pocket FM unveils a tribute video celebrating Mother’s Day

The video features employees from diverse backgrounds, each sharing their pictures with their mothers.

The video captures candid moments and heart-to-heart conversations, offering a glimpse into the impact that these remarkable women have had on their children.

Tata Tea Gold Care launches personalised tea packs during second edition of #MyTurnToCare2

More than 60 micro-influencers were also onboarded ahead of Mother’s Day to show proof of concept to the end consumer and enable extensive reach for the campaign.

To spread this message and encourage widespread consumer participation, the brand has collaborated with famous celebrities across sports and entertainment industries like Smriti Mandhana, Shivangi Joshi and Mouni Roy.

YES Securities launches #GiftHerTheFuture campaign for Mother’s Day

The campaign aims to inspire mothers to take the first step towards shaping their future while managing their motherhood responsibilities.

Through the ad film, YES Securities aims to empower mothers and support the idea that they are capable multitaskers who can simultaneously nurture their families and pursue their career goals.

The Indian Garage Co launches ‘Be Your Own Sky’ with brand ambassador Suryakumar Yadav

Suryakumar Yadav made a debut in a rap star persona, captivating audiences as he danced to a beat, showcasing the streetwear collection by TIGC.

The campaign is amplified by the #NeverGivesUpChallenge and in a touching gesture, SKY nominated his wife, Devisha Shetty, as his source of inspiration, who relentlessly pushes him to be better.