The Confederation of Indian Alcoholic Beverage Companies (CIABC) has written to the consumer affairs ministry stating that the regulatory focus on alcohol should be “on creating quality brands, encouraging responsible behaviour, and reducing health risks.”
Category: Advertising
Mast or Meh?: Symphony’s summer ad for coolers is too cool
Storyboard18’s daily ‘Mast Or Meh?’ take. Watch Symphony’s hilariously cool ad for its summer campaign. Rating: Mast
Maruti Suzuki India launches new brand campaign to foster sustainable environment
With the ability to be 60 percent on EV mode under city driving condition, the technology delivers an eco-friendly and silent drive experience.
Haleon India’s Bhawna Sikka: 3 out of every 5 Indians suffer from oral health problems
Bhawna Sikka, Category Lead – Oral Healthcare, Haleon India discusses how Sensodyne’s #BeSensitiveToOralHealth campaign is urging individuals to “Take the First Step,” emphasizing simple daily actions for oral health alongside broader health practices.
Delhi HC restrains Google from removing Startupwala’s ads
The Pune-based company Startupwala had filed a plea against the tech giant requesting the court to restrain Google from removing its advertisements arbitrarily.
Google blocks or removes 206.5 million advertisements for violating misrepresentation policy
In 2023, Google blocked or removed over 5.5 billion ads, slightly up from the prior year, and 12.7 million advertiser accounts, nearly double from the previous year.
BJP mocks INDIA bloc’s “infighting” before upcoming Lok Sabha elections
In addition to Rahul Gandhi, the characters in the video closely resemble leaders, including Sonia Gandhi, Arvind Kejriwal, Mamata Banerjee, Akhilesh Yadav, Tejashwi Yadav, his father Lalu Prasad Yadav, among others.
Talented, Britannia Good Day and Myntra collaborate to create a ‘Bank of Small Wins’, putting ‘money’ in 1 lakh random pockets
Britannia Good Day has printed its own currency (worth Rs 15 lakhs), in denominations ranging from Rs10 to Rs2000, and stuffed into lakhs of pockets across India in a guerilla activation in collaboration with Myntra. The campaign is conceptualized by Talented.
Integral Ad Science strikes a first-to-market partnership with Snap Inc
IAS will provide Snap Inc’s advertisers with increased transparency across their Snapchat campaigns through an AI-driven Total Media Quality (TMQ) Brand Safety and Suitability Measurement product.
AnyMind Group’s AnyTag wraps up campaign on Blue Heaven’s skincare range
The brand strategically associated with eight content creators, which included Shivangi Joshi, Tejaswi Prakash, Arnakshi Kashyap, Kareena Tekwani, Prerna, Megha, Jhanvi Bhatia, and Anushka Hazra. The campaign garnered a total reach of 4.68M with total views of 8.1M+. The brand page increased its followers by 10k, stated the company in the press release.