Category: Advertising

Breaking: Advertisements & sponsorships rise by 70% for Olympics 2024

Interest for IOC deals is also expected from Qatar, which wants to host the 2036 Olympics in Doha, and Saudi Arabia, which now has a 12-year deal to host the Esport Olympic Games.

SBI and JSW Group are the co-presenting sponsors, Thums Up and Herbalife have joined as associate sponsors, other brand partners include AMFI,MRF, Bacardi Martini, Punjab National Bank for Paris Olympics 2024 which will be broadcasted on Sports18 and streamed on JioCinema.

Rediffusion launches specialist agency for start-ups – KONJO

Konjo by Rediffusion will work on a remuneration system where it will participate in the equity value of its client brands and has already signed up two clients.

The agency will be based in Mumbai, Bangalore and Delhi and will be overseen by Carol Goyal, Group Director. A full-time CEO for the agency has been identified and will join in October from his current assignment overseas.

Cannes Lion owner Ascential agrees to sell to Informa for $1.5 billion

Informa said it would expand both events and accelerate growth, helped by its data platform and understanding of both the marketing and fintech sectors, according to a Reuters report.

Informa already has a number of its own experience-led, festival brands such as the Monaco Yacht Show, London Tech Week, and the Black Hat cyber security festival.

Exclusive: MIB to evaluate which products in health sector will require SDCs

Among its significant recommendations, the Committee proposed the establishment of a Media Council to oversee governance across various media formats, including print, broadcast, and digital platforms.

According to recommendations made by industry stakeholders, food companies which fall under the purview of Food Safety and Standards Authority of India (FSSAI) will need to acquire an SDC to advertise on any medium.

Unique logo? Ensure legal protection before trouble strikes

A legal challenge in April forced Cognizant to stop using their logo in India when the Bombay High Court ruled against Cognizant in a logo infringement case filed by Bengaluru-based Atyati Technologies. (Image source: Moneycontrol)

The recent ruling where IT company Cognizant was forced to change its logo in India, shows how hard it can be to establish and protect brand assets.

BMC’s new OOH advertising policy could do more harm than good, fear stakeholders

Times Internet Ltd has witnessed a marginal rise in its advertisement revenue in FY 24

While the advertising agencies have welcomed the swift response by BMC on the fresh draft recognising the importance of measures in preventing future disasters, many have opined how guidelines are being made in isolation with no stakeholders’ consultation.

Positive budgetary measures for rural to increase advertising spends by 15 percent in H2

The surge in advertising spend will be directed towards regional and localised campaigns, aimed at capturing the growing market share in rural segments in H2 FY25. (Image source: Moneycontrol)

Rural revival, good monsoons, healthy economic conditions and the upcoming festive season–all signal positive tidings for the overall advertising expenditure of the country in the second half of FY25.

Google to keep third-party cookies in its Chrome browser

This is one of three significant fines levied on the company in the past decade. (Representative Image: charlesdeluvio via Unsplash)(Representative Image: charlesdeluvio via Unsplash)

The major reversal follows concerns from advertisers – the company’s biggest source of income – saying the loss of cookies in the world’s most popular browser will limit their ability to collect information for personalizing ads, making them dependent on Google’s user databases, as per reports.

‘Self-declaration certificate’ stir making industry re-evaluate current workflow systems: Andy Gilroy of Peach

"There needs to be a level playing field with accountability for what is contained within advertising content," says Andy Gilroy, VP - APAC, Peach.

The ‘self-declaration certificate’ mandate has pushed the advertising industry work on its decade-old redundant creative asset management- an area where Peach has the expertise and is helping advertisers navigate through it. The VP – APAC, Gilroy, talks about the platform’s offerings and how the SDC mechanism can be made more effective in curbing misleading advertisements.