Advertising – Page 67

Swiss watchmaker Movado partners with Sidharth Malhotra

“As the Indian ambassador for Movado, I'm proud to be a part of this incredible journey as we unveil the phenomenal ‘BOLD Quest’ collection,” says actor, Sidharth Malhotra.

The campaign film showcases Sidharth donning the new collection as he captures the city lights, symbolizing ‘a lens to the future’.

Hero Vired rolls out ‘A Letter to my Child’ on the occasion of Mother’s Day

With prevalent challenges faced by women, as revealed by the Women in Modern Workplaces in India report, which highlighted how 70 percent of women expressed difficulties in balancing work-life issues as a primary obstacle to career advancement and 55 percent advocated for specialized upskilling programs for women returning to work after a career break. (Stills from the video)

The campaign features real-life supermoms from Hero Vired’s learner community who penned heartfelt letters to their children reflecting the challenges these moms face while balancing work and family.

Prega News launches new video campaign #LetThemDecide

#LetThemDecide, Prega News' poignant video campaign, delves into the societal pressures faced by couples regarding family planning decisions.

Prega News takes a step forward by introducing its interactive OOH campaign “Deciding Benches” across the city of Delhi, inviting individuals to stand up for freedom of choice in family planning on the occasion of Mother’s Day.

L&K Saatchi & Saatchi releases ‘Cooling Tomorrow Together’ campaign for SRF Floron AC Gas

The films take an exaggerated, humorous route, depicting two extreme scenarios where the protagonists do not get angry despite provocation.

Titled ‘Cooling Tomorrow Together’, the campaign comprises two films that will be aired exclusively on JioCinema at the Indian Premier League.

How to make a winning pitch: Your input defines your output, says 22feet Tribal Worldwide’s Shikha Davessar

Shikha Davessar, EVP and Head – Client Business, 22feet Tribal Worldwide, stated, "The pitching process is very costly because an agency puts a lot of energy into 2-3 weeks to create a campaign, which takes months to complete. The only sole objective is when you have gotten into the pitch, you need to win it. There is no option of losing the pitch. What we have also noticed is that there are many agencies that are so desperate to get the brand, that they don’t ask for a pitch fee. But, we need to be paid for the effort we are putting in."

“Sometimes, it’s so important to understand the strategy of the brand, that if you don’t get that correct, no matter what kind of output you deliver, they will never buy it, ” says Shikha Davessar of 22feet Tribal Worldwide.

XYXX launches new campaign featuring brand ambassador and investor KL Rahul

Beyond the film, the campaign includes innovative outdoor advertisements and on-ground activations to engage with consumers effectively.

Developed by Talented and produced by First December Films, the campaign showcases men who struggle with everyday tasks due to the discomfort caused by their underwear.

Parksons Cartamundi unveils new digital film “Asli Fan Khelta Hai!”

The newly launched film conceptualized by Schbang Motion Pictures, highlights how Asli Fans are the true stars, capturing their energy and passion that truly defines cricket. With the tagline "Asli Fan Khelta Hai!'

This campaign celebrates the die-hard cricket fandom of Mumbai and how the joy of playing cards strengthens that passion.

Spykar’s new campaign inspires young India to make their votes count

Through this campaign, Spykar aims to create a brand experience by offering rewards to those who visit Spykar stores and flash their inked fingers.

This campaign targets young voters aged 18-30 across targeted states, who are passionate about making a difference through their vote.

Wipro’s Chandrika soap unveils ‘Own the confidence to glow like you’ campaign featuring brand ambassador Keerthy Suresh

Through the TVC, viewers witness Keerthy Suresh embracing her true self.

The video encourages audiences to find their own glow by projecting the true spirit of Chandrika into their lives.

Rahul Mathew, Avinash Pandey, Malvika Mehra, Sudha Natarajan and Tista Sen appointed as Jury Chairs for Abby Awards 2024

In 2019, DDB Mudra became the first agency in the world to win the D&AD Impact Prize Fund. According to the 2021 Campaign Brief Asia ranking, DDB Mudra Group was ranked #3 in India. The WARC 2021 ranking of DDB Mudra was that of the #1 Effective Agency in India as well as Asia. (From left to right: Tista Sen, Sudha Natarajan, Rahul Mathew, Avinash Pandey and Malvika Mehra)

The Abby Awards will be held on the 29th, 30th, and 31st of May during Goafest 2024.