Category: Advertising

Tata Salt brings back an iconic jingle in new ‘Desh Ka Namak’ campaign; Is it “forced nostalgia”?

Conceptualised by Ogilvy, the campaign comprises 11 films displaying the jingle's role in different aspects of a consumer's daily life, solidifying its status as a national brand. (Still from the ad)

Tata Salt has initiated a campaign to revive its iconic jingle, ‘Namak ho Tata ka, Tata Namak’, infusing it with renewed vitality. Moreover, the campaign brings in a modern perspective while preserving the timeless essence of the original tune.

Anurag Kashyap: Ad appearances and popular ads by the filmmaker

Anurag Kashyap is renowned as a filmmaker and actor in Hindi cinema and has garnered international recognition with his work. His notable works include 'Black Friday,' ‘Dev.D,’ ‘Choked,’ 'Lootera,' 'Ugly,' 'Shaitan,' 'Udaan,' and 'Gangs of Wasseypur.' But, besides his noteworthy directorial career, Kashyap has also made various advertising appearances and directed ads. Take a look. (Stills from the ads)

Filmmaker Anurag Kashyap, best known for ‘Gangs of Wasseypur’ and ‘Black Friday,’ has directed various ads and also made appearances in them.

Ad industry will have to craft campaigns in compliance with data protection law: ASCI’s Manisha Kapoor

According to the report, the rising prominence of GCCs, highlighting India's increasing ability to meet international tech demands, is a key contributor to the country’s growth. (Representative Image: Towfiqu barbhuiya via Unsplash)

Manisha Kapoor, chief executive officer and secretary-general of the Advertising Standards Council of India (ASCI), said extensive audits around utilization of consumers’ current data are underway.

Why is Andre Agassi Praising Leander Paes’ Technique?

In addition to a new redesign of the QR code scanner, CRED will extend its rewarding experience to every transaction on the platform during the cricket season, not just credit card bills.

Leander Paes’s performance saw a host of Indian sports stars such as Sania Mirza, Harsha Bhogle, and Abhinav Bindra cheer on as set after set saw Leander press every advantage.

Ad body ASCI to help advertisers get ready for digital data protection law

GDPR mandates that BFSI marketers get consumers' express consent before collecting their personal data for marketing purposes in the context of digital marketing.

ASCI has released a whitepaper in collaboration with legal firm Lexplosion to empower stakeholders with actionable knowledge to thrive in the evolving digital landscape.

MIB advisory urges celebs and influencers to abstain from promoting offshore online betting and gambling on social media

Google further alleges that Microsoft has engaged in similar tactics with its collaboration application, Teams, effectively locking customers into using the application even when they prefer alternatives.

Failure to comply may lead to proceedings under the provisions of Consumer Protection Act, 2019, removal/disabling of social media posts/accounts where such promotional content/advertisements/endorsements are being published, and penal action under the applicable statutes.