The major reversal follows concerns from advertisers – the company’s biggest source of income – saying the loss of cookies in the world’s most popular browser will limit their ability to collect information for personalizing ads, making them dependent on Google’s user databases, as per reports.
Category: Advertising
‘Self-declaration certificate’ stir making industry re-evaluate current workflow systems: Andy Gilroy of Peach
The ‘self-declaration certificate’ mandate has pushed the advertising industry work on its decade-old redundant creative asset management- an area where Peach has the expertise and is helping advertisers navigate through it. The VP – APAC, Gilroy, talks about the platform’s offerings and how the SDC mechanism can be made more effective in curbing misleading advertisements.
Adman Brendan Pereira passes away
Pereira’s journey in advertising began in 1945 when he enrolled at the Sir J.J. Institute of Applied Art, where he studied block-making, lithography and photography.
Rihanna’s Fenty Beauty partners with Paris Olympics and Paralympics
Rihanna said, “tried to tell yall….we outside all 2024!!! PROUD to announce that @FentyBeauty is a premium partner of the Olympic AND Paralympic Games baby!!! #FentyxParis2024” alongside a picture of the popstar herself with a mega-size lip gloss tube captured in front of the Eiffel Tower.
NODWIN Gaming ropes in Android as title partner for BGMS Season 3
Skincare brand Garnier Men has partnered with an Indian esports tournament for the first time.
Godrej Consumer’s advertising investment surged by 47% to Rs 1,011 crore in FY24
GCPL’s consolidated spending on advertisement stood at Rs 1,336.12 crore including in foreign markets like the US, Africa, and Indonesia
InspiRAYtion: Advertising is a discipline, that uses many mediums
Those who go back to the first principles of Advertising and understand how to have a powerful idea that works beautifully across mediums, how to deploy those mediums in an integrated manner, how to do comms planning, these will be the brands that will be unstoppable. And also, very very profitable, writes ad veteran Rayomand J Patell.
When `Shah Rukh Mayur Khan’ turned the fortunes of Mayur Suitings
Mayur Fabrics, which was established in 1974, was trying to establish itself in the urban markets. That is when upcoming star Shah Rukh Khan came on board lifted the fortunes of the brand.
BREAKING: Stakeholders meet MIB over SDC; seek clear definitions of food and health sectors
The stakeholders sought clear definitions of the food and health products. Additionally, the stakeholders suggested that the onus on advertisers to submit SDCs to agencies and publishers should not be made mandatory.
India emerges as 2nd-largest market for Netflix
In terms of Indian shows and films, Heeramandi: The Diamond Bazaar show amassed 15 million views globally, followed by Diljeet Dosanjh starrer Amar Singh Chamkila (8.3 million views)