Travel technology firm OYO has announced its first-ever annual profit, recording a profit after tax (PAT) of Rs 229 crore for the fiscal year 2024. This marks a significant turnaround from the Rs 1,286 crore loss reported in FY23, according to a recent company filing. OYO’s revenue remained relatively stable at Rs. 5,388 crore, a… Continue reading OYO achieves first-ever annual profit of Rs 229 Crore in FY24
Category: Advertising
Media agencies fear BMC outdoor ad policy to negatively impact ad investments
The recently released BMC draft policy on outdoor advertising has sparked a debate in adland over ambiguities and stringency.
EXCLUSIVE: BMC clarifies, OOH agencies and not advertisers responsible in case of ad-hoarding mishaps
A senior BMC official told Storyboard18 that in such incidents, the OOH agency is regarded as the offender, not the advertiser.
Thums Up rolls out ad film with Manu Bhaker
As part of its campaign ‘Utha Thums Up, Jagaa Toofan’ which also features Sift Kaur Samra, Lovlina Borgohain, Nikhat Zareen, Rubina Francis, and Sakshi Kasana, the film has been conceptualised by Ogilvy.
Premium and luxury brands increase ad spends by 10 percent
India’s luxury market is forecast to expand to 3.5 times its current size, reaching $85-90 billion by 2030 due to rapid economic growth.
SC drops contempt of court charges against Patanjali, Baba Ramdev, Balkrishna
In February, the SC imposed a ban on Patanjali Ayurved’s misleading ads and issued contempt of court notices to Ramdev and Balkrishna.
Laughter in Every Sip: Sprite’s ‘Joke in a Bottle’ Campaign
Sprite’s campaign had a clear objective: to position itself not just as a refreshing beverage, but as a source of entertainment and relief.
Gan.AI launches Myna-mini, a TTS model supporting 22 Indic languages
Gan.AI’s technology has been used by brands for personalizing video and audio campaigns, including Uber, Cadbury, Swiggy, Zomato, the San Antonio Spurs, and Mumbai Indians.
InspiRAYtion: Schrodinger’s Agency
“If you were somewhat awake through school, you’d know about Schrodinger’s Cat. Advertising being at the intersection of Commerce and Art, renders all agencies Schrodinger’s Agencies,” writes Rayomand J Patell in this week’s InspiRAYtion.
Unified system to address misleading ads underway
Single system will help the government to streamline customer complaints because the current framework of multiple redressal platforms cause delays.