Surrogate Advertising – storyboard18

CCPA moves to block surrogate advertising via CSR; targets liquor and tobacco brands

The new regulations aim to curb the practice of brands exploiting CSR initiatives and sponsorships to promote goods that are otherwise prohibited from advertising

Earlier Storyboard18 reported that the Department of Consumer Affairs (DoCA) has finalized the public draft for these surrogate advertising rules. The guidelines, which are expected to be released between October and December.

EXCLUSIVE: PKL promoting offshore betting, gambling firms; RMG players complain to MIB

Parimatch is one of the notorious illegal betting and gambling platform operating in India.

The letter which is with Storyboard18 states that illegal betting and gambling platforms are conducting surrogate advertising by sponsoring PKL and participating teams.

Govt warns digital publishers, channels and OTT platforms against online betting ads

NBDA said that the decision "imperils press freedom" and "goes against the ethos of democracy," adding that it sets a dangerous precedent. (Representative image via Unsplash)

Private satellite TV channels to refrain from broadcasting ads including surrogate ads of online offshore betting platforms.