Category: Advertising

BMC releases ad hoarding policy; Revises SOPs, specifies liability

Both the Maharashtra government and the Bombay High Court have come down heavily on the illegal ad hoardings.

The new draft released by BMC on outdoor advertising policy includes insurance cover up to Rs 1 crore; DOOH provisions include prohibiting video content in the right of way and multiple static images with a dwell time of a minimum of eight seconds.

Exclusive: Kalyan Hoarding collapse; KDMC to take action against 13 OOH agencies

On August 2, the frame of a 40x40 ft billboard collapsed at Sahajanand Chowk in Kalyan West, causing minor injuries to bystanders and damaging several vehicles.

According to a KDMC official, the civic body had permitted 160 contractors to install hoardings in the city, out of which only 147 contractors complied by conducting structural audits.

The Advertising Club launches The TAC Academy with the IPA Qualifications

Every year over 4,000 practitioners future-proof their careers through IPA’s Continuous Professional Development Programme – helping their careers flourish. (Image: Unsplash)

The Ad Club has forged a special deal with IPA – The Institute of Practitioners in Advertising to offer curated and cutting-edge qualifications from around the globe under the aegis of The TAC Academy.

Reddit plans to introduce paywalled content and AI search summaries

With its anonymity, community-driven ethos, and tolerance for nuanced conversations, Reddit is fast becoming a go-to destination for other D2C sexual wellness brands like Sangya Project, Manzuri, and MyMuse, each of which is trying to build authenticity and trust in a culturally complex market.(Representative image by Brett Jordan via Unsplash)With its anonymity, community-driven ethos, and tolerance for nuanced conversations, Reddit is fast becoming a go-to destination for other D2C sexual wellness brands like Sangya Project, Manzuri, and Mymuse, each of which is trying to build authenticity and trust in a culturally complex market.(Representative image by Brett Jordan via Unsplash)

For Q2, Reddit’s revenue reached $281.2 million, up 54% year-over-year due to the platform’s growing ad business.

Colgate unveils “Eat Like You Should” campaign to raise oral care awareness

Juneston Mathana, Executive Creative Director at WPP @ CP, while speaking about the campaign quoted: The thing about ‘relatable behaviour’ is that you have to show it in the most relatable way. But just that could also get boring. So we introduced a little rhythm & rhyme with our partner-in-crime – Vishwesh Krishnamoorthy from Corcoise Films to make people aware of the subconscious compromises others are making out there. The result left people with something to chew on.

Based on a recent Colgate study’s findings, almost 1 in 2 Indians claim to have a dental problem, which has led to people changing their eating habits without even realizing it.

India should soon see its first Olympics sponsor

Interest for IOC deals is also expected from Qatar, which wants to host the 2036 Olympics in Doha, and Saudi Arabia, which now has a 12-year deal to host the Esport Olympic Games.

The IOC currently has 15 top-tier partners, which collectively paid almost $740 million last year in cash and services, though none from India.

Ajoy Chawla of Titan Company: Amid competitive intensity, need to step up marketing investments tactically

Titan Company reported a marginal decline in standalone net profit to Rs 715 crore in Q1FY25. Talking about cost-optimisation strategies, and future growth prospects, Chawla, CEO of jewellery division discusses witnessing pent-up demand this quarter (post-budget) and its growing retail presence both in India and outside.