Advertising – Page 69

Over Rs. 100 crore spent on political ads on Google, BJP leads the advertising chart

According to experts, digital spending is soaring, driven not only by keeping pace with trends but also by a keen emphasis on precision targeting, particularly towards young voters. (Image source: Forbes India)

BJP spent Rs 31.1 crore on Google Ads and Rs 6.06 crore on Meta in the last three months

Elections 2024: Political advertisers supercharge TV News AdEx growth; to grow by over 85 percent

BARC has constantly been trying to make TV audience measurement more holistic. They already have close to 55000 home panels after adding 25000 new panel homes to their existing roster.

Television take the lion’s share, close to 50 percent, of total ad spends in the 2024 Lok Sabha Elections. 50 percent of media spends goes to news channels across languages.

Gulf Oil launches new interactive campaign for CSK; Asks fans to create advertisements ahead of IPL

The film concludes with a call to action for fans, inviting them to join the #GulfUnstoppableArmy by creating their own Gulf ads, highlighting the brand's commitment to both the team and its loyal supporters.

The brand has launched an announcer film on digital platforms to highlight this approach, empowering CSK’s fan base to create the advertisements, thereby giving the players more time to train and aim for their 6th title.

Haldiram’s introduces new range of Holi products via latest campaign

Still from the ad.

This year, in addition to its Thandai and Gujiyas, Haldiram’s is offering a dedicated range of Holi special products, that are ideal for gifting during this festive season.

Thums Up’s launches campaign ft. Kichcha Sudeep with new “Soft Kya Jaane Toofan ka Swaad” tagline

The campaign retains Thums Up’s narrative of "Soft Nahin, Toofan" while introducing a new tagline, "Soft Kya Jaane Toofan ka Swaad."

Conceptualized by Ogilvy India as a part of OpenX from WPP, the TVC has been crafted to immerse viewers into the heart of action.

Ads can now be shot for free on govt land in Maharashtra

Ministry, while addressing the issues and softening its stance on the matter, noted that it wants to work towards rectifying the regulation-thus making it simpler for the industry and limiting the scope to the food and health sector. (Image source: Unsplash)

While waiving off charges for shoots at state-owned public places, the government resolution (GR) stated that a security deposit of Rs 40,000 will have to be paid for ad shoots.

Lintas’s former vice chairman Fali Vakeel passes away

Throughout his career, Fali Vakeel witnessed the evolution of the advertising industry. He was titled as the 'Last of the Mad Men in Indian advertising,' by his colleagues and peers in the industry.

Even after Fali Vakeel’s retirement as vice chairman of Lintas, Fali Vakeel remained deeply intertwined with the agency, serving as the Trustee of its Employee Welfare Trust.

Britannia & Talented partner with six athletes to encourage hunger for sports beyond cricket

Britannia recruited Talented.Agency to conceptualise a new vision for India, one that is as inclusive as it is hopeful and it was done in partnership with JSW Sports. Thus born was #HungryForGold – their latest campaign featuring six of India’s athletes representing diverse sports, genders and states across the country.

The athletes are Neeraj Chopra (Javelin), Lovlina Borgohain (Boxing), Satwiksairaj Rankireddy & Chirag Shetty (Badminton), Bhavani Devi (Fencing) and Avinash Sable (Steeplechase).

Signpost lands exclusive ad space on 200 of Mumbai’s new electric double-decker buses

This collaboration allows Signpost to generate revenue through ad placement and management on Mumbai's new electric double-decker bus fleet. (Image sourced via Switch website)

As part of this agreement, Signpost secures exclusive ad rights on Mumbai’s 200 new electric double- decker buses through a partnership with BEST.

Jindal Steel highlights India’s spirit through ‘The Steel of India’ campaign

The campaign is now being executed across TV, digital platforms, cinemas, billboards, and newspaper ads.

In a two-minute film and a series of portraits, Jindal Steel pays homage to the country by celebrating steel and the steely resolve of Indians, stated the company.