Category: Advertising

Union Budget 2024: Favorable tax policies, push for digital infra, ease of regulations can bolster advertising industry

Indian media and entertainment industry is looking for favorable policy and tax announcements in the upcoming budget for growth. (Image source: Julius Drost, Unsplash)

The media and entertainment industry expects reductions in import duty on newsprint, and revision in DVP rates, among other tax reliefs. It is hoping Modi 3.0 will offer financial support and subsidies for small and medium-sized enterprises (SMEs) and fuel funds in the creator economy.

MTV rolls out #TuchchVichaar campaign to celebrate Pride Month and beyond

The story follows this individual as he faces judgment for his demeanor and discrimination for his identity. The film ends with a message encouraging everyone to stand up against bullies and their harmful mindset.

Conceptualised by MTV, the campaign film depicts a parallel universe where the LGBTQIA+ community is fully accepted, and it’s a straight, heterosexual individual who stands out as different.

Media.Monks rebrands as ‘Monks’, Sets stage for growth beyond media

Monks' nine capabilities will remain in place, which will now focus on just two Marketing and Technology offerings, enabling clients to accelerate revenue growth, transformation and automation, while outpacing their competition.

Monks’ organisational and reporting structures to support the new services model will be launched in 2025.

Reckitt’s non-core brand Robin re-enters Indian market with creative campaign

Maintaining the brightness and cleanliness of white clothes is a common challenge consumers face in India. Additionally, white clothes often lose their lustre over time, so people avoid buying and wearing white. So, it is always surprising to find a person wearing white every day, stated the company.

Robin launched a TV commercial featuring a woman who confidently wears white clothes daily.

KFC India appoints FCB India as creative agency

Further, KFC India also highlighted that 'interested' agencies could comment on the LinkedIn post, and they will take a call 'if they vibe'. (Representative image by Syed Hussaini via Unsplash)

Earlier Storyboard18 broke the news of the fast food brand’s creative mandate going up for grabs, with top agencies participating in the pitch to get the business in the capital, Delhi. FCB India has replaced Ogilvy India as KFC India’s creative agency.

DViO secures marketing mandate for Attero

The strategy by DViO will also focus on scaling its Extended Producer Responsibility (EPR) and ITAD services, creating demand for green metal, e-waste acquisition from both corporate entities and end consumers, and promoting lithium-ion battery recycling and the demand for Attero's recycled materials.

As part of the mandate, DViO will develop and execute a comprehensive digital growth strategy for Attero- the electronic waste and battery recycling company.

Google, Tata Motors, Amazon, Jio and Apple are the most inclusive brands in India: Kantar

A staggering 68% Indians claim to have been discriminated against, and in majority of cases in commercial places and brand touchpoints, which is substantially higher than the global figure which stands at 46%.

Despite progress made by some brands, the Brand Inclusion Index 2024 by Kantar reveals a significant inclusion gap that businesses must address. It identified that brands who fail to address discrimination, risk alienating a significant portion of their customer base.

Govt considering stricter regulations on ads for anti-diabetes, sex hormone, and oncology drugs

India's top drug advisory body, the DTAB, suggested restricting advertising for these drugs after considering a proposal from Goa's Food and Drugs Administration. This move comes after several years of deliberation on the matter. (Image source: Unsplash)

To curb misleading claims, the government has drafted new rules that would require prior approval for advertising anti-diabetes, sex hormone, and oncology drugs.

Think tank on food policy urges celebs to check products’ nutrition value before endorsing

In an open letter, NAPi has said that its report shows that several celebrities including the likes of Alia Bhatt, Rahul Dravid, Katrina Kaif, MS Dhoni, Sidharth Malhotra, Kiara Advani, Kareena Kapoor, among others endorse unhealthy food products. (Image source: Unsplash)

In its recent report ’50 Shades of Food Advertising’ report, Nutrition Advocacy in Public (NAPi) has requested celebrities to check dietary guidelines and thresholds for “Nutrients of Concern” before advising celebrities to endorse such products.