As Gary Vaynerchuk’s VaynerMedia enters another global market with India, the celebrated founder believes independent global agencies like his can become an alternative to the traditional holding company and their agency networks.
Category: Advertising
D2C company Vestige launches V20 campaign to celebrate efforts of direct sellers and companies
The campaign, featuring a video – From Struggles to Success: Salute to Vestige Distributors, applauds the efforts and contributions of Indian direct sellers and direct-selling companies in the growth of the industry.
Yogesh Tewari of Too Yumm! on healthy snacking, Gen Z’s preferences, and partnering with Lucknow Super Giants
Yogesh Tewari, Vice President of Marketing, Too Yumm! discusses the genesis of the No Palm Oil campaign, rationale behind partnering with Lucknow Super Giants, how Gen Z wants extreme and more.
‘Maalik’ versus MNC: Truth about working with Indian promoter-run firms
It is often said that MNC clients are too rigid in accepting new ideas since they have an international legacy to protect but they certainly do come with quality standards. On the other hand, Indian promoter-run firms are too unreasonable but can take on daring ideas.
Gail (India) Limited launches ‘Waah Kya Energy Hai’ campaign to promote clean and sustainable fuel choices
Actors Srikant Verma, Divya Jagdale, Luv Vispute and Ahmed Khan play key roles in the four episodic short films, adding a relatable and compelling touch to the message of sustainability and progress.
Deepika Padukone’s 82°E plans to raise Rs 50 crore: Report
82°E board had passed a resolution to issue 50 lakh series seed 2 CCPS at an issue price of Rs 100 each to raise Rs 50 crore
Cars24 launches multi-brand car service and repair brand ‘Fourdoor’ with ‘बे-CAR’ campaign
बे-CAR’ campaign highlights and addresses these pain points creatively and humorously and introduces Cars24’s latest service ‘Fourdoor’.
Gary Vaynerchuk bullish on India; VaynerMedia launches new office in the country
VaynerMedia previously operated in strategic partnership with local agency Step1, that will now operate as VaynerMedia India.
Citroën’s Shishir Mishra on how sustainability takes center stage in the automobile brand’s strategic vision
Shishir Mishra, Brand Director, Citroën India discusses the rationale behind Citroën’s partnership with MS Dhoni, on deploying over 50% more money on the ‘Do What Matters’ campaign and more.
Citroën, Cab-E sign MoU for 2000 Citroën ë-C3 EVs over the year
French car manufacturer Citroën sign MoU with CAB-EEZ Infra Tech Pvt Limited (Cab-E), to introduce over 2000 Citroën ë-C3 electric vehicles