Advertising – Page 70

Aamir Khan turns 59: A glimpse of his iconic ads

"Mr. Khan would like to urge all Indians to come out and vote and be an active part of our electoral process,” the statement read. (Image sourced via Forbes)

Aamir Khan, renowned as the ‘Mr. Perfectionist’ commemorates his 59th birthday today, spanning a career that ranges from cult classic Bollywood films to beloved advertisements that have resonated deeply with audiences across India.

Saffola Oats rolls out a new campaign highlighting diverse snacking moments

The 360-degree campaign will be launched on television, YouTube and OTT platforms and will further be amplified across social media platforms. (Stills from the ads)

The campaign attempts to showcase how Saffola Masala Oats offers a healthier and tasty go-to snack with a variety of delicious flavours for their anytime-of-the-day snacking moments, stated the release.

Rasna ropes in actress Tamannaah Bhatia as their new brand ambassador for their new campaign

Rasna boasts of a 100 percent brand recall and 85 percent market share in its category. It is available in 1.6 million retail outlets in India with 12 state- of – art manufacturing plants in the country and availability globally in 60+ countries, realising the dream of ‘Make in India, for the world’ every passing year. (Still from the ad)

The new ad is a result of extensive market research done pan India to help us understand our customers and their evolving needs, stated the press release.

ITC Bingo introduces 3 Korean flavour variants with a new brand song

The new range will be available across all markets in India in convenient and pocket-friendly packs.

To amplify the launch and tap into the K-wave, Bingo! has collaborated with popular South Korean singer Aoora, for a new song – Maeun Maeun, which means Spicy, Spicy in Korean.

Mountain Dew’s summer campaign kicks off with Hrithik Roshan

The new Mountain Dew campaign will go live with a robust 360 plan across television, digital, outdoor, and e-commerce. (Image source: News18)

The PepsiCo-owned Mountain Dew brand reprises its iconic ‘Darr Ke Aage Jeet Hai’ with a meaningful twist, for the summer campaign.

IPL advertising deals see delay over unclarity of schedule due to upcoming Lok Sabha elections

The top categories to advertise in this year’s IPL on TV are ecom – gaming, range of food products, pan masala, perfumes/deodorant and smartphones. (Image source: Moneycontrol)

Brands looking for campaign-based advertising are awaiting more clarity on the full schedule.

TATA Voltas summer campaign ‘Shor Kam, Kaam Zyada’ sees return of iconic Murthy character

The campaign, besides being on television and digital, will find its way across various print, radio and OOH opportunities this summer.

Voltas has reintroduced the protagonist Murthy in a new campaign. Murthy, who has won many hearts with his calm persona and his witty dialogues, has returned to promote Voltas’ latest line of SmartAir ACs.

Virat Kohli features in Blue Star’s summer campaign ‘Garmi Ki Chhutti’ created by FCB Interface

The third film, titled 'Bhayankar Garmi', shows 'Heat Man' entering Virat's house along with 'Bhayankar Garmi', focusing on the Heavy Duty AC from Blue Star. (Stills from the ad)

The campaign extends across various platforms, including OOH, digital, and dealership collaterals.

The strategic use of influencers has emerged as a powerful tool in political campaigns: PolTek

According to experts, digital spending is soaring, driven not only by keeping pace with trends but also by a keen emphasis on precision targeting, particularly towards young voters. (Image source: Forbes India)

According to Parag Jain and Purnendu Chakraborty, directors at PolTek, political advertising’s financial landscape has shifted significantly towards digital platforms, witnessing increased investments compared to the 2019 elections. Factors like precise targeting, cost-effectiveness, and evolving media consumption habits have led to this change.

Amazon Prime unveils video dedicated to the role of women in entertainment

The video shows scenes of some of fan-favourites and acclaimed titles featuring women characters in pivotal roles such as the International Originals like Citadel, The Lord of the Rings: The Rings of Power, The Marvellous Mrs. Maisel, Fleabag, The Wheel of Time, as well as Indian Originals such as Dahaad, Made in Heaven, Maja Ma, Hush Hush, Four More Shots Please! Suzhal – the vortex, to name a few. (Image source: Moneycontrol)

The video features Kelly Day, vice president – International, Prime Video; Gaurav Gandhi, vice president, Asia Pacific & MENA, Sushant Sreeram, country director, Prime Video India and Aparna Purohit, head of Originals – India & Southeast Asia.