Advertising – Page 70

CGI is the most powerful tool for attention-grabbing campaigns: Sahil Chopra of iCubesWire

"Advertising risks a generic appearance due to excessive use of CGI, making many adverts alike. This diminishes their effectiveness and ultimately leads to lower viewer engagement," says Sahil Chopra of iCubesWire.

While for smaller brands or campaigns with limited budgets, initial investment in Computer-Generated Imagery can be a significant barrier, Sahil Chopra, Founder & CEO, ICubesWire, says it eventually tends to become cost effective. Traditional methods may necessitate expensive locations; settings and properties while those can be digitally created by using CGI.

Neeraj Chopra, PV Sindhu feature in Visa’s ‘Small steps, Olympic dreams’ campaign

The ad film will be showcased on mass media across Television, YouTube, social media and OTT platforms. This campaign will be launched in India’s top 20 cities for a period of 1 month via Television.

Visa launches new brand film emphasizing the power of small steps to inspire billions to achieve their dreams.

Viacom18 launches ‘Dum Laga Ke…Haisha!’ campaign ahead of Paris Olympics

The campaign draws parallels between olympic sports and everyday activities. From throwing the javelin to slingshotting a mango on a tree, from powerlifting to lifting the gas cylinder at home, from throwing a discus to throwing a fishing net.

The campaign emphasizes the Olympics’ influence on the daily lives of viewers, illustrating how the spirit of the Games seamlessly integrates into their routines.

Criteo, Microsoft Advertising collaborate to drive retail media growth

Criteo is also exploring the potential to tap into Microsoft Advertising’s generative AI technology, such as its AI-powered Retail Media Creative Studio

Canva unveils inaugural campaign ‘Dil Se, Design Tak’ in India

oday over 120 Indian creators are now participating in the Canva Creator Program, and India’s Canva for Freelancers community has 240,000 members—a testament to the growing demand for visual communication among knowledge workers and freelancers in the country.(Image sourced from Canva's website)

India, home to a vibrant creator community, has quickly emerged as Canva’s fifth largest market.

The Sleep Company plans nearly Rs 80-85 crore ad spend for FY25

In 4.5 years since its inception, the company has touched achieved Rs 500 crore ARR (Annual Recurring Revenue).

Having launched its 100th store in India, the company is further looking to solidify its market position by enhancing its omnichannel presence.

Bournvita partners with Rahul Dravid for new ‘D for Dreams’ campaign

The campaign is designed to make playing in the sun an exciting avenue for kids.

The ‘D for Dreams’ campaign aims to encourage children to spend more time in the sunlight, a natural and vital source of Vitamin D, while brushing up their cricket skills with the help of Rahul Dravid.

Level playing field for Big Tech and news publishers soon, govt mulls separate rule

The new and separate law is said to be drawing inspiration from Australia’s New Media and Digital Platforms Mandatory Bargaining Code. (Image via Unsplash: Mitchell Luo)

In addition to the Digital Competition Bill, the Ministry of Information and Broadcasting is considering a separate law, taking cues from other countries.

MIB continues its efforts to streamline ‘self-declaration certificate’ mechanism

Stakeholders say that the MIB is demonstrating its commitment to enhancing the ease of doing business in the advertising sector. (Image source: Alan de la Cruz via Unsplash)

In its affidavit to the Supreme Court on July 9th, the Ministry of Information and Broadcasting requested the court to permit only one portal to upload ‘self-declaration certificates’ for ads. Before that, on July 4th it restricted the mechanism to only food and health sectors, annually.

True power of Cannes lies in connections and shared experiences: Mowin Dias of DDB Mudra Group

"Within no time, the week got over, leaving us with overflowing suitcases of inspiration to have fun with our brands and enough pictures to fuel our creativity for months to come," says Mowin Dias, Brand Strategist, DDB Mudra Group.

Dias, Brand Strategist with DDB Mudra Group, in his very first year of advertising career is one of the 30 young marketers selected from across the world for the Cannes Lions Brands Marketers Academy of 2024. He talks about the shared experiences and the spark that ignites when creativity from around the world gets together.