The consumer healthcare subsidiary of Cipla is now planning to expand into multiple segments such as sexual wellness and broaden range of products in its existing categories.
Category: Advertising
Auto major Volvo initiates global media review
Volvo Cars reported global sales of 57,447 cars in July, up 6 per cent compared to the same period last year.
Cannes Lions-parent firm Ascential set to acquire Effies
Effies, the global benchmark in marketing effectiveness to join Ascential’s LIONS Division to amplify offer for Marketing and Creative Industries.
Revenant Esports announces partnership deal with Hummel
This deal with Revenant Esports is considered one of the largest kit sponsorship deal for an Indian esports team.
ITC’s Ali Harris Shere on a new biscuit launch: There’s an opportunity to create a category
As per the company, this combination offers a significant nutritional upgrade without disrupting consumer habits.
Govt’s new rules for surrogate ads to be released within next quarter: Exclusive
The draft is undergoing an exhaustive consulting process with the key stakeholders and has introduced digital under its purview for the first time. It also urged a distinction between celebrities endorsing ‘brand extension’ and the celebrities associated with ‘restricted’ brands and introduce bans and penalties in case of violations.
Ad spends likely down by 30% for alco-bev brands as govt cracks whip on surrogate ads
With the Department of Consumer Affairs planning to soon release elaborate guidelines on surrogate advertising, experts discuss how the swift shift toward stringent regulations is likely to impact the advertising strategy for alcohol manufacturers as they run the risk of being penalised or facing a ban.
AI now a core component in advertising strategies, says Publicis Groupe’s Anupriya Acharya
“The potential of AI is humongous,” says Acharya, emphasising that the key to harnessing this potential lies in structuring efforts around the right set of data to develop relevant solutions for real business challenges.
Creatives cross with clients for scraping their ideas
Brands need to think of the agency / creative partner as collaborators rather than service providers or vendors that are meant to be squeezed.
OMG India CEO Kartik Sharma: Brands need to embrace personalised media strategies
The shift towards experimentation and bespoke solutions, especially in emerging areas like CTV, reflects a broader trend towards personalisation and effectiveness in media planning.