Advertising – Page 70

Bournvita partners with Rahul Dravid for new ‘D for Dreams’ campaign

The campaign is designed to make playing in the sun an exciting avenue for kids.

The ‘D for Dreams’ campaign aims to encourage children to spend more time in the sunlight, a natural and vital source of Vitamin D, while brushing up their cricket skills with the help of Rahul Dravid.

Level playing field for Big Tech and news publishers soon, govt mulls separate rule

The new and separate law is said to be drawing inspiration from Australia’s New Media and Digital Platforms Mandatory Bargaining Code. (Image via Unsplash: Mitchell Luo)

In addition to the Digital Competition Bill, the Ministry of Information and Broadcasting is considering a separate law, taking cues from other countries.

MIB continues its efforts to streamline ‘self-declaration certificate’ mechanism

Stakeholders say that the MIB is demonstrating its commitment to enhancing the ease of doing business in the advertising sector. (Image source: Alan de la Cruz via Unsplash)

In its affidavit to the Supreme Court on July 9th, the Ministry of Information and Broadcasting requested the court to permit only one portal to upload ‘self-declaration certificates’ for ads. Before that, on July 4th it restricted the mechanism to only food and health sectors, annually.

True power of Cannes lies in connections and shared experiences: Mowin Dias of DDB Mudra Group

"Within no time, the week got over, leaving us with overflowing suitcases of inspiration to have fun with our brands and enough pictures to fuel our creativity for months to come," says Mowin Dias, Brand Strategist, DDB Mudra Group.

Dias, Brand Strategist with DDB Mudra Group, in his very first year of advertising career is one of the 30 young marketers selected from across the world for the Cannes Lions Brands Marketers Academy of 2024. He talks about the shared experiences and the spark that ignites when creativity from around the world gets together.

Stopped sale of 14 products after suspension of license: Patanjali Ayurved tells Supreme Court

Patanjali's Chyawanprash ad under scrutiny as Dabur seeks immediate relief

The Uttarakhand government on April 30 suspended manufacturing licenses of 14 products made by Patanjali Ayurveda and Divya Pharmacy

Quick-commerce players’ ad revenue stream grows; a key investment focus for advertisers

The fastest delivery of the year happened in Kochi, in just 89 seconds for a basket that included nendran bananas and red amaranthus. The distance covered was 180 mts.

For many advertisers, up to 50% or more of performance spends is now directed toward quick-commerce platforms. In fact, experts say advertising biz contributes up to 20% of total revenue for leading players like Zepto and Blinkit.

Audible launches first-ever global brand marketing campaign

The campaign by Audible is expressed in its Indian tagline, “Sunne Se Badhegi Soch”

The brand execution explores how listening to Audible immerses us all in extraordinary worlds, changes our mood, perceptions, views– all while engaging in routine daily activities, stated the company.

MahaRERA penalises 628 projects over absence of QR codes in ads, registration number

MahaRERA said that the action was taken with the assistance of the Advertising Standards Council of India. (Image source: Unsplash)

The Maharashtra Real Estate Regulatory Authority (MahaRERA) shared that of the 628 real estate projects, 312 projects are from Mumbai Metropolitan Region and 250 from Pune and 66 from the Nagpur region.

‘Normal’ for big clients to call for media pitches before festive season?

Storyboard18 is the first one to break the news of two auto majors, Hero MotoCorp and Tata Motors, calling for a media pitch. Each of the mandates is above Rs 500 crore.

At a time when most companies are presumably planning their festive media strategy, two big automakers, Hero Motocorp and Tata Motors, are in the midst of media pitches. How crucial is the timing of pitching especially when it concerns the festive season?

Remember Hari Sadu? Will that ad still work?

FCB Ulka's former chief creative officer Sanjay Sharma explained, “When you write the script, the director's belief is very important. If your director doesn't believe in your script, the script doesn't go viral.” (Stills from the ad)

Storyboard18 got in touch with Info Edge’s Sanjeev Bikhchandani, Sumeet Singh and FCB Ulka’s former creative head, Sanjay Sharma, who spoke about the genesis of the Hari Sadu commercial, the controversies that followed and whether it continues to hold relevance now.