The shift towards experimentation and bespoke solutions, especially in emerging areas like CTV, reflects a broader trend towards personalisation and effectiveness in media planning.
Category: Advertising
Bisk Farm secures injunction against Parle Biscuits in trademark dispute
Parle Products has purported to infringe the registered mark of Bisk Farm ‘Top Gold’ by way of malafide adoption of ‘Top Gold Star’. The Court passed a stay order restraining Parle from selling and marketing their product under a similar brand name until August 27, 2024.
When dadi saved the day for Ajanta Clocks
Senior ad man Prathap Suthan, who was the senior copywriter at Mudra communications and who came up with the idea for Ajanta Clocks’ famous `cuckoo waltz’ ad film, initially conceived the character as a pregnant lady. But things changed…
InspiRAYtion: Being For The Benefit Of Mr. Kite
Creative people are wired differently at birth. We suffer greatly for our art, we go through an uncaring education system as lateral minds, enduring the demands of the linear world. Make no mistake, each of us have felt like the proverbial fish being evaluated on our ability to climb trees, writes ad veteran Rayomand J Patell.
Breaking: KDMC springs into action, removes two ‘unsafe’ hoardings
Additionally, KDMC has notified railway officials to inspect all hoardings under their jurisdiction to ensure they comply with safety standards.
Breaking: Kalyan hoarding collapse; KDMC files FIR against OOH agency
According to Mahatma Phule Police station officers, KDMC had contracted the advertising site for five years starting 2021. One of the accused in the case has been identified as Rishikesh Dhule, the contractor.
Saregama India’s ad spendings up by 27% to Rs 24.25 crore YoY; Net profit declines by 14%
Saregama India Ltd’s consolidated net profit declined by 14.3% to Rs 37.09 crore between April and June FY25 from Rs 43.32 crore in the same quarter of FY24
Health Ministry urges BCCI, SAI to avoid promoting surrogate advertising of alcohol & tobacco
In a letter to BCCI President Roger Binny and SAI Director General Sandip Pradhan on Thursday, Dr. Atul Goel, Director of Health Services, requested both organizations to sign an anti-tobacco Declaration of Interest form.
Amazon’s ad revenue up by 20% in Q2 of 2024; Net income doubles to $13.5 billion
Amazon.com reported ad sales of $12.77 billion. Overall, the global e-commerce giant revenue was up by 10% to $148 billion in the second quarter compared with $134.4 billion in Q2 2023
Live sports sector is untapped opportunity; can score big with programmatic ads: Tejinder Gill of The Trade Desk
Gill, General Manager, The Trade Desk, talks about the rise of sports advertising in India. Its collaboration with NBCUniversal is an example where advertisers are given access to Olympic inventory programmatically. He shares how this allows brands to reach highly engaged audiences affordably, whether they are following traditional sports or newer events like surfing and skateboarding.