Category: Advertising

‘Normal’ for big clients to call for media pitches before festive season?

Storyboard18 is the first one to break the news of two auto majors, Hero MotoCorp and Tata Motors, calling for a media pitch. Each of the mandates is above Rs 500 crore.

At a time when most companies are presumably planning their festive media strategy, two big automakers, Hero Motocorp and Tata Motors, are in the midst of media pitches. How crucial is the timing of pitching especially when it concerns the festive season?

Remember Hari Sadu? Will that ad still work?

FCB Ulka's former chief creative officer Sanjay Sharma explained, “When you write the script, the director's belief is very important. If your director doesn't believe in your script, the script doesn't go viral.” (Stills from the ad)

Storyboard18 got in touch with Info Edge’s Sanjeev Bikhchandani, Sumeet Singh and FCB Ulka’s former creative head, Sanjay Sharma, who spoke about the genesis of the Hari Sadu commercial, the controversies that followed and whether it continues to hold relevance now.

Delhi HC orders to regulate patent and trademark agents

The guidelines should clarify what would constitute professional misconduct and professional negligence and must also put in place a mechanism for filing complaints, said HC.(Representative Image: via Unsplash)

The Delhi High Court mandated that there should be appropriate mechanisms, such as guidelines for regulating the conduct of patent agents and trademark agents, in a bid to curb misleading ads.

Kantar’s Soumya Mohanty on adapting creative strategies for the digital landscape

Soumya Mohanty, Managing Director and Chief Client Officer- South Asia, Insights Division, Kantar

Soumya Mohanty, Managing Director and Chief Client Officer- South Asia, Insights Division, Kantar, shares how South India demands original ads and not recycled ones, importance of emotions in advertising, what brands can learn from Surf’s Daag Achhe Hai/Stains are Good and more.

Give work the chance to find its own greatness: Rahul Mathew of DDB Mudra Group

Cannes is increasingly becoming a show about creativity that leads to strong results. The more time your work gets in the market, the more results you get to play with, says Rahul Mathew, Chief Creative Officer, DDB Mudra Group.

Rahul Mathew, Chief Creative Officer, DDB Mudra Group, reflects on India’s performance at Cannes Lions this year. He notes that the more time one’s work gets in the market, the more results one gets to play with.