The brand execution explores how listening to Audible immerses us all in extraordinary worlds, changes our mood, perceptions, views– all while engaging in routine daily activities, stated the company.
Category: Advertising
MahaRERA penalises 628 projects over absence of QR codes in ads, registration number
The Maharashtra Real Estate Regulatory Authority (MahaRERA) shared that of the 628 real estate projects, 312 projects are from Mumbai Metropolitan Region and 250 from Pune and 66 from the Nagpur region.
‘Normal’ for big clients to call for media pitches before festive season?
At a time when most companies are presumably planning their festive media strategy, two big automakers, Hero Motocorp and Tata Motors, are in the midst of media pitches. How crucial is the timing of pitching especially when it concerns the festive season?
Remember Hari Sadu? Will that ad still work?
Storyboard18 got in touch with Info Edge’s Sanjeev Bikhchandani, Sumeet Singh and FCB Ulka’s former creative head, Sanjay Sharma, who spoke about the genesis of the Hari Sadu commercial, the controversies that followed and whether it continues to hold relevance now.
Jeep India ropes in Hrithik Roshan as brand partner
The MY24 Jeep Wrangler is a lifestyle premium SUV with advance safety features, premium interiors, Technology, and capabilities that are desired by customers looking for a true-blue SUV.
Delhi HC orders to regulate patent and trademark agents
The Delhi High Court mandated that there should be appropriate mechanisms, such as guidelines for regulating the conduct of patent agents and trademark agents, in a bid to curb misleading ads.
Kantar’s Soumya Mohanty on adapting creative strategies for the digital landscape
Soumya Mohanty, Managing Director and Chief Client Officer- South Asia, Insights Division, Kantar, shares how South India demands original ads and not recycled ones, importance of emotions in advertising, what brands can learn from Surf’s Daag Achhe Hai/Stains are Good and more.
Indian viewers showing greater appetite for personalised ads on OTT: Survey
66 percent of Indian consumers would choose lower fees in exchange for watching ads on OTT platforms, a survey by Moloco and YouGov reveals.
Hiring activity in advertising, PR industry declines by 6% in June this year: Naukri report
Tier-2 cities led in job creation across all industries in June this year. For instance, 36% of hiring happened in Jodhpur, followed by 35% in Rajkot, 21% in Kota, and 13% in Udaipur, Surat and Jamnagar.
Give work the chance to find its own greatness: Rahul Mathew of DDB Mudra Group
Rahul Mathew, Chief Creative Officer, DDB Mudra Group, reflects on India’s performance at Cannes Lions this year. He notes that the more time one’s work gets in the market, the more results one gets to play with.