Category: Advertising

Bombay Shaving Company’s ‘opportunistic’, ‘desperate’, ‘laughable’ Dear-Prachi ad slammed by internet users

While moment marketing seems very exciting for advertisers, Manisha Kapoor, CEO and secretary-general, highlighted that they often slip up because in their hurry to launch their ad to ride the wave, there is very little diligence. The usual protocols of approvals within an organisation may be overlooked in a race against time. “It may also be the case that companies who indulge in mindless moment marketing do not have enough checks and balances in their creative development or approval process,” she added.

Internet users and marketing experts slam Bombay Shaving Company’s ‘Dear Prachi’ ad for its ‘desperate’ and ‘laughable’ attempt to ride on Prachi Nigam’s story of being bullied online.

Tata Mutual Fund launches ‘Index Funds Simple Hai’ campaign

Featuring a series of 9 videos, the campaign utilizes a creative approach, using cricket analogies, visuals of day-to-day activities like making noodles or smoothie, and humorous content to highlight the message of simplicity associated with Index Funds.

Through this campaign, Tata Mutual Fund encourages new-to-market retail investors, typically Gen-Z and Millennials, to invest in index fund.

Colgate-Palmolive launches “Indian Sweets League” campaign

The campaign encourages viewers to take a 'strategic timeout' every night to brush their teeth, thus ensuring a winning smile.

With cricketers Suresh Raina and Zaheer Khan leading the charge, “Indian Sweets League” takes forward the narrative of encouraging consumers to adhere to the crucial practice of brushing teeth before bedtime after indulging in sweet delights.

Mars Wrigley’s launches BOOMER Jelly on Top Boomer

The TVC has been conceptualised by DDB Tribal. Viewers witness Indian cricket star Jasprit Bumrah turning a challenging situation into a moment of joy by leveraging the playful nature of BOOMER Jelly on Top, further added the company.

BOOMER is set to unveil a TVC featuring Indian pacer Jasprit Bumrah and delivering on the brand promise of “Har Pal Fun Kar”.

Google ad revenue at $61.66 billion in March quarter; revenue from YouTube ads hits $8 billion

Compensation expenses included employee severance and related charges for the three months ended March 31, 2024 of $716 million, a $1.3 billion decrease in severance and related charges as compared to the three months ended March 31, 2023. (Image source: World Economic Forum)

Alphabet said it is consolidating teams that focus on building artificial intelligence (AI) models across Google Research and Google DeepMind to further accelerate Alphabet’s progress in AI.

Alia Bhatt and Ranveer Singh highlight the convenience of booking flights and hotels in MakeMyTrip’s new campaign

This campaign was conceptualized by the creative agency, Moonshot and films have been written by Devaiah Bopanna, Puneet Chadha and Deep Joshi. (Stills from the campaign)

The first film presents Alia Bhatt and Ranveer Singh newlywed couple on their wedding night, still trying to find their footing with each other. In the second film, viewers are drawn into the middle of a suspenseful scene – where Singh, playing an international spy/agent, unearths the location of a most wanted person.

Bank of Baroda rolls out ‘PehchaanCon 3.0 Banking Fraud’ awareness campaign featuring actor Kunaal Roy Kapur

In Phase 3 of the #PehchaanCon campaign, the Bank has released two new ad films featuring actor Kunaal Roy Kapur. These videos illustrate how anyone – even the smartest and strongest amongst us – can end up getting conned. (Stills from the campaign)

The latest campaign seeks to raise awareness about new-age financial frauds such as artificial intelligence-generated deepfake scams that can succeed in duping even the most vigilant customers.