Category: Advertising

Greenpanel launches IPL campaign crafted by L&K Saatchi & Saatchi

Maintaining the campaign's signature tagline, "Greenpanel HDWR, MDF ka doosra naam," the TVC takes viewers on a hilarious journey featuring cricket stars David Warner, Rishabh Pant, and Anrich Nortje

The TVC will be aired on over 20 television channels and streamed on OTT platforms, ensuring widespread visibility across both traditional and digital platforms.

Farmley launches ‘We Don’t Have An IPL Campaign’

Set in the background of desi heartland, Farmley's posts have been a rollercoaster ride of humour and wit that have tapped into the pulse of netizens by embracing meme culture. Moreover, via influencer collaborations, the brand is taking a 360-degree spin on the IPL campaign.

Going beyond the predictable, Farmley has opted for a subtle approach with “We don’t have an IPL campaign” which is all about taking a break from commercials and focusing on the nail-biting matches that IPL is actually meant for.

Corona introduces sunset view rating for hotels in new campaign

Developed by an interdisciplinary team of atmospheric scientists and big data analysts, the rating system utilizes 43 years of historical atmospheric data from ECMWF and NASA to establish a new benchmark in sunset quality. The prediction model analyses various parameters such as location, wind speed, AQI and cloud cover to score the sunset quality from a hotel room on a 5-point scale.

With nearly 90 percent of people in cities spending their time indoors, sun tourism has been on the rise. Recognising this trend, Corona India set out to create a a sunset visual quality rating system akin to a Michelin Star for restaurants.

Goafest 2024 unveils the festival theme ‘The Age of Adaptability’

This year's festival will feature a series of keynotes, panel discussions, and workshops led by international thought leaders and innovators. Goafest 2024 will continue to host Abby Awards and is expected to draw participants from all corners of India and beyond.

As industries continue to face unprecedented shifts influenced by technology, consumer behavior, and global economic factors, ‘The Age of Adaptability’ will serve as a platform to showcase and discuss how embracing change is crucial for success.

Google postpones third-party cookie removal from Chrome until early 2025

1.5 Flash excels at summarization, chat applications, image and video captioning, data extraction from long documents and tables, and more. (Representative Image: Lauren Edvalson via Unsplash)

Google cites ongoing talks with regulators and industry testing needs for pushing back phase-out originally planned for 2020. This offers businesses more time to adapt online advertising strategies.

Programmatic tops with 76 percent of transaction method on digital for auto Sector: Report

Advertising on Digital medium for Auto Sector witnessed massive growth of almost three times in 2022 and 5 Times in 2023 compared to 2019. (Representative Image: Abhinav Arya via Unsplash)

The top 10 advertisers from Auto Sector together added 71 percent share of ad impressions with Kia Motors Corporation leading the list in 2023, as per TAM.

BJP tops digital political advertising: Rs 23.04 crore spent on Google and Meta ads in one month

According to experts, digital spending is soaring, driven not only by keeping pace with trends but also by a keen emphasis on precision targeting, particularly towards young voters. (Image source: Forbes India)

The Bharatiya Janata Party (BJP) has taken the lead in the digital campaign arena. The party spent Rs. 19.13 crore on Google ads and Rs 3.91 crore on Meta over the past month.

The best pitch is where the client has a genuine desire for change and a clear roadmap, says Seema Punwani of R3

Seema Punwani, partner, R3, a global consultancy group, stated, "We have handled a few Indian brands, but usually, our work from India involves global or regional brands that have a strong India presence. So it is usually part of the global and regional pitch, but we have done some specific local pitches for India alone. Our process does not change."

Seema Punwani, partner, R3, a global consultancy group, says, “In a pitch process, a pitch that is engaging, where clients and agencies have various opportunities to interact, those pitches tend to be the best ones.”