Advertising – Page 72

AI now a core component in advertising strategies, says Publicis Groupe’s Anupriya Acharya

According to Anupriya Acharya, South Asia CEO of Publicis Groupe, the work done in AI within the advertising sector has already produced some truly exciting results.

“The potential of AI is humongous,” says Acharya, emphasising that the key to harnessing this potential lies in structuring efforts around the right set of data to develop relevant solutions for real business challenges.

Creatives cross with clients for scraping their ideas

The commoditisation of creative work and viewing ad agencies only from the 'transactional' point of view has drastically reduced the average length of a client-agency relationship. (Image: ckturistando via Unsplash)

Brands need to think of the agency / creative partner as collaborators rather than service providers or vendors that are meant to be squeezed.

OMG India CEO Kartik Sharma: Brands need to embrace personalised media strategies

The shift towards experimentation and bespoke solutions, especially in emerging areas like CTV, reflects a broader trend towards personalisation and effectiveness in media planning.

Bisk Farm secures injunction against Parle Biscuits in trademark dispute

Bisk Farm adopted the mark 'Top Gold' for one of its biscuits in 2005 and secured statutory protection through trademark and copyright registrations. Recently, it was noticed that Parle Products launched a new product in the same category under the name 'Top Gold Star'.

Parle Products has purported to infringe the registered mark of Bisk Farm ‘Top Gold’ by way of malafide adoption of ‘Top Gold Star’. The Court passed a stay order restraining Parle from selling and marketing their product under a similar brand name until August 27, 2024.

When dadi saved the day for Ajanta Clocks

While brainstorming, Mudra Communications' Prathap Suthan came up with the idea of a pregnant woman knitting in a rocking chair. When the clock strikes a particular hour, and the track begins to play, she falls in love with the music and turns into an orchestra conductor, wielding the knitting needle as her baton. She imagines that the musicians form a circle around her as she conducts. When the music ends, life goes back to normal. (Stills from the ad film)

Senior ad man Prathap Suthan, who was the senior copywriter at Mudra communications and who came up with the idea for Ajanta Clocks’ famous `cuckoo waltz’ ad film, initially conceived the character as a pregnant lady. But things changed…

InspiRAYtion: Being For The Benefit Of Mr. Kite

Life is where the stories are. Life is where you’ll find the deepest insights. Life is all around you and all you have to do is simply observe. It’s like taking candy from a kid really. Keep your third eye open. Absorb it all, writes Rayomand J Patell.

Creative people are wired differently at birth. We suffer greatly for our art, we go through an uncaring education system as lateral minds, enduring the demands of the linear world. Make no mistake, each of us have felt like the proverbial fish being evaluated on our ability to climb trees, writes ad veteran Rayomand J Patell.

Breaking: KDMC springs into action, removes two ‘unsafe’ hoardings

On August 2, the frame of a 40x40 ft billboard collapsed at Sahajanand Chowk in Kalyan West, causing minor injuries to bystanders and damaging several vehicles.

Additionally, KDMC has notified railway officials to inspect all hoardings under their jurisdiction to ensure they comply with safety standards.

Breaking: Kalyan hoarding collapse; KDMC files FIR against OOH agency

According to Mahatma Phule Police officials, KDMC had contracted the advertising site for five years starting 2021.

According to Mahatma Phule Police station officers, KDMC had contracted the advertising site for five years starting 2021. One of the accused in the case has been identified as Rishikesh Dhule, the contractor.

Saregama India’s ad spendings up by 27% to Rs 24.25 crore YoY; Net profit declines by 14%

The transaction, amounting to INR 127.47 Crores, was executed as a second-tranche sale consideration paid to existing security holders of Pocket Aces.

Saregama India Ltd’s consolidated net profit declined by 14.3% to Rs 37.09 crore between April and June FY25 from Rs 43.32 crore in the same quarter of FY24

Health Ministry urges BCCI, SAI to avoid promoting surrogate advertising of alcohol & tobacco

The Bombay HC left the issues of exemption or cancellation of registration on merits open

In a letter to BCCI President Roger Binny and SAI Director General Sandip Pradhan on Thursday, Dr. Atul Goel, Director of Health Services, requested both organizations to sign an anti-tobacco Declaration of Interest form.