Advertising – Page 73

Britannia’s new ad doesn’t feature its products, just its wrappers

Through the campaign, and on account of Earth Day, Britannia urges everyone to adopt a new habit. ‘Until you find a dustbin, make every pocket your dustbin’.

Ahead of Earth Day, Britannia along with Talented has released a compelling advert showcasing the importance of cleanliness and how all plastic should be thrown in dustbins.

Cadbury Perk and Alia Bhatt ask people to ‘Take it Lightly’ in their new campaign

With its latest campaign, Cadbury Perk wants to inspire individuals to approach life's twists and turns with humor and optimism.

Through the campaign, Cadbury Perk aims to resonate with its audience, and encourage them to navigate life’s ups and downs with a smile and a Perk in hand.

BluSmart launches #SmartCitizen campaign for 2024 elections

A month-long election awareness campaign will be executed through online and offline channels such as communication inside BluSmart EVs, in-app notifications, emailers and social media.

This initiative aims to generate awareness, empower and mobilise the voters in Delhi, Gurgaon and Bengaluru to participate actively and responsibly in the Lok Sabha Elections 2024.

Omnicom Q1 2024 Results: Revenue of $3.6 bn, with organic growth of 4.0 percent

“Omnicom began the year with solid organic revenue growth of 4.0%, led by continued strength in our advertising & media and precision marketing disciplines, including Flywheel Digital,” said John Wren, Chairman and Chief Executive Officer of Omnicom.

Worldwide revenue growth in the first quarter of 2024 compared to the first quarter of 2023 was led by an increase in organic growth of $136.9 million, or 4.0%.

Visa launches ‘Pay Safe Everyday with Visa’ campaign with Vicky Kaushal

The campaign features three 30 second films that follow Vicky Kaushal and his friend as they navigate everyday scenarios – from a midnight snack run to grocery shopping to buying a birthday present for their boss.

This marks Visa’s second collaboration with brand ambassador Vicky Kaushal, emphasising the power of simple steps that can make everyday transactions safe and turn small moments into big celebrations.

FCB Global CEO Turnbull would give Dheeraj Sinha ‘A’ grade

Tyler Turnbull, Global CEO, FCB Group, stated, "We launched FCB/SIX here in India just over 10 months ago – the growth of that unit specifically has been phenomenal in India and around the world. And really, the premise for that was helping clients who have taken big platforms and implementations like Salesforce and apply a more creative lens to their communications within those platforms."

Tyler Turnbull, global CEO of the FCB Group, on his first visit to India after the leadership overhaul at the local unit, speaks about the tasks earmarked for them.

Auto mechanics play key role in recommending brands, Amit Ghugre of Shell

Amit Ghugre, CMO, Shell Lubricants, highlighted, "A celebrity will actually help us to create that linkage much faster. So I do believe that the celebrity name does give that extra benefit or weight to the campaign. That was the logic with which we basically decided to go ahead with a celebrity-led campaign. But, of course, it wouldn't work if the choice of celebrity was not right."

According to Amit Ghugre, chief marketing officer of Shell, auto mechanics are among the most important stakeholders for its engine oil business. They too are excited about being associated with celebrity-endorsed brands.

Goafest 2024 and ABBY Awards to take place from 29th to 31st May, 2024 in Mumbai

This year's Goafest took place in Mumbai from May 29-31, close to the location where an illegal ad hoarding collapsed killing 17 people, and the festival barely grazed the issues that led to the tragedy, said adlanders Storyboard18 spoke to, stating that the advertising industry leaders should have led the charge on action-driven conversations.

The relocation is in consideration of the forthcoming Lok Sabha Elections.

FMCG and Pan Masala are the top spenders in IPL and election ads: Zenith’s Priyanka Kapur

During IPL and elections, ad rates increase only in two genres. They are news and sports- Kapur

According to Kapur, Both elections and IPL are high reach period. While brand building doesn’t happen during these periods, for people to take notice that a certain brand exists, this is the best time of the year.

Bangur Cement highlights the importance of individual vote in ‘Vote Solid, Desh Solid’ campaign

The campaign is a sequel to the previous brand launch campaign featuring Bollywood actor Sunny Deol. (Still from the campaign)

The key message of the campaign is ‘Vote Solid, Desh Solid.’