Category: Advertising

Etihad ad featuring MS Dhoni and CSK copied? Karthik Srinivasan calls out brand and ad agency

“Dear Etihad, please have a chat with your ad agency that came up with the idea for the latest ad featuring Dhoni where he is referring to the comfort of your business class seat,” Srinivasan said.

Communications strategy consultant, Karthik Srinivasan took to LinkedIn to point out the similarity between Etihad’s advert and one that Volkswagen released in 2023.

Publicis Groupe’s Arthur Sadoun to be Chairman and CEO of the Board in proposed changes to governance structure

“The aim of this change in governance is simple: to preserve the driving forces behind the Groupe’s success and maintain the model that has made Publicis our industry’s most valuable company in terms of market capitalization," said Arthur Sadoun, Chairman and CEO of Publicis Groupe.

In anticipation of the end of his mandate in 2025, Maurice Lévy, Chairman of the Supervisory Board, submitted to the Groupe’s governing bodies a proposal to change the company’s governance.

Tinder launches ‘Every Single Vote Counts’ campaign in India

Aahana Dhar, Tinder’s Communications Director in India, said “Over half of Tinder’s users are aged between 18 to 25 years old 4 and this collaboration is a great opportunity to encourage younger and newer voters to go to the ballot. We know young daters are passionate about key events that impact their lives and Tinder is giving them a way to express their intent directly in their profile with voting stickers, apart from raising awareness about voter registration for first timers.”

As India gears up for the world’s largest democratic election this year with over 20 million1 young first time voters, this initiative is a call to action, reminding young adults, especially first time voters, to take full advantage of their fundamental civic right: the right to vote.

IPL and elections to drive 15 percent ad spending growth in April: MudraMax’s Deleise Ross

Deleise Ross, senior vice president and business head at MudraMax, stated, "Increase in sales is what most brands / advertisers are looking for during this period of heightened viewership. To ensure this is achieved, most advertisers plan new communications, product launches and specific offers which enable them to make the most of this period."

Large spenders like auto, BFSI, consumer electricals (seasonal products like air conditioners, fans, refrigerators) are most likely to top ad spends.

Indian ad festival Goafest 2024 to be a three-day event in Mumbai

This year's Goafest took place in Mumbai from May 29-31, close to the location where an illegal ad hoarding collapsed killing 17 people, and the festival barely grazed the issues that led to the tragedy, said adlanders Storyboard18 spoke to, stating that the advertising industry leaders should have led the charge on action-driven conversations.

Goafest is co-hosted by The Advertising Agencies Association of India (AAAI) and The Advertising Club. In a major change for the ad festival, Goafest 2024 will take place in Mumbai, due to the 2024 Lok Sabha polls.

Amazon Pay’s new campaign ‘Pay Karne Ka Smarter Way’ highlights convenience featuring Ayushmann Khurrana

Bolstered by the presence of Bollywood actor Ayushmann Khurrana, the campaign aims to highlight Amazon Pay as the preferred choice for seamless day-to-day transactions, stated the company. (Still from the campaign)

The TVCs captures everyday payment challenges encountered by customers, which is resolved through Amazon Pay’s Scan & Pay feature.

Britannia’s Amit Doshi on breaking the clutter through ad and marketing strategies this IPL season

Amit Doshi, chief marketing officer, Britannia Industries.

In an exclusive conversation with Storyboard18’s editor Delshad Irani, Amit Doshi, chief marketing officer, Britannia Industries talks about the company’s advertising and marketing strategy for this year’s IPL season and how they plan to make an impression in a competitive and cluttered space.

Dream11’s Vikrant Mudaliar, Quotient Ventures’ Shriram Iyer and Tilt Brand Solutions’ Adarsh Atal on cracking the IPL ad game

Vikrant Mudaliar, chief marketing officer, Dream11, Shriram Iyer, co-founder and group chief creative officer, Quotient Ventures and Adarsh Atal, chief creative officer, Tilt Brand Solutions.

In an exclusive conversation with Storyboard18’s editor Delshad Irani, Vikrant Mudaliar, chief marketing officer, Dream11, Shriram Iyer, co-founder and group chief creative officer, Quotient Ventures and Adarsh Atal, chief creative officer, Tilt Brand Solutions to discuss the brand’s ad strategy for this IPL season how they managed to crack the code with their IPL campaign.

Coca-Cola’s Tish Condeno and Ogilvy’s Sukesh Nayak on what is takes to stay ahead in the ad game this IPL season

Tish Condeno, Category Director, Sparkling Flavors at Coca-Cola India, and Sukesh Nayak, Chief Creative Officer of Ogilvy.

In an exclusive conversation with Storyboard18’s editor Delshad Irani, Tish Condeno, Category Director, Sparkling Flavors at Coca-Cola India, and Sukesh Nayak, Chief Creative Officer of Ogilvy break down the brand’s IPL ad strategy and what it takes to stay ahead on the rest in the game.