Category: Advertising

India’s self-declaration mandate: A win for consumers, a burden for marketers?

Over time, the mandate could drive a broader evolution within the advertising industry towards higher ethical standards and greater self-regulation. This evolution could lead to the development of industry-wide best practices, fostering a more mature and responsible advertising ecosystem, writes Yasin Hamidani, Director, Media Care Brand Solutions.

The mandate will also create a level of playing field by holding all advertisers to the same standards. This can prevent unethical practices that give some companies an unfair advantage, writes Yasin Hamidani, Director, Media Care Brand Solutions.

D2C brands take direct hit, influencer agencies ‘not fully aware’ of self-declaration certificate mechanism

The survey reveals that Indian businesses are optimistic about the future, especially with the advent of generative AI (GenAI). (Photo: Unsplash)

While the influencer marketing agencies are still grappling with the SDC mechanism, not entirely aware of the Order; direct-to-consumer brands have been significantly impacted on the front of user-generated content and daily creatives.

Despite 10K ‘self-declaration certificates’ uploaded, it’s not ‘business as usual’ for advertisers

Majority of brands are cautious and are taking a wait-and-watch approach towards this new mechanism. Furthermore, some are also waiting for the first movers to pick up the baton and work towards it. (Photo by Firmbee.com on Unsplash)

The Supreme Court directive to upload a ‘self-declaration certificate’ for every ad has significantly reduced the volume of ads for advertisers. They prefer to err on the side of caution at the moment, but they also face challenges from a ‘laggy and cumbersome’ mechanism.

Kroll’s Aviral Jain on Virat Kohli reclaiming top spot with brand value of $227.9 million

Earlier in June, Virat Kohli-backed Wrogn had raised Rs 125 crore ($15 million) from Aditya Birla Group-owned TMRW House of Brands.

Kiara Advani’s climb from rank 16 to 12 and Rashmika Mandanna’s move from rank 25 to 20 underscored their notable upward trajectory in the celebrity rankings.

Fashion influencer Nancy Tyagi: ‘Influencer success is a blend of hustle and heart’

Building a successful online presence takes grit. I learned early on to develop thick skin and focus on creating content I believed in, says Nancy Tyagi.

Nancy Tyagi discusses her journey from civil service aspirations to navigating the glitzy realm of red carpets. She shares perspectives on influencer culture and offers advice on dealing with internet trolls.