Category: Advertising

Bobby Sista – A large hearted ad veteran

Instead of sitting back, or retiring to Goa, like Bal, he decided to reinvent his life around public service, writes brand strategist Ambi M G Parameswaran. (Image source: Population First)

India has had some terrific advertising and media leaders, but I don’t think anyone worked as hard for a not-for-profit cause as hard as Bobby Sista did, right through his 70s and 80s, writes brand strategist Ambi M G Parameswaran.

Ad veteran Bobby Sista dies; Sista once said common sense was his only qualification

A recipient of multiple awards, in 2015, he was awarded with the Lifetime Achievement Award by the Advertising Agencies Association of India (AAAI). Sista also founded 'Population First' in March 2002 dedicated to women empowerment, gender equality, and community mobilisation.

Bobby Sista, who was in his 90s, built Sista Advertising Agency in 1934, along with his father. Then in 1950, he took over Sista Sales and Publicity Services. However, in 1998, the agency, which was then christened as AdArts, was sold to Saatchi & Saatchi.

InspiRAYtion: The second coming of Suits

For aficionados of Mad Men, Roger Sterling was the absolute perfect Suit to Don Draper, Creative Director extraordinaire. Yin and Yang, balanced perfectly (even if Don wore suits all through, he was a Creative legend in part inspired by the guy who created the Marlboro Cowboy.), writes Rayomand J Patell. (Image source: Mad Men)

There has been a tendency for clients to want to talk to the Creative guys for the last decade or more. While that certainly is good for my breed, the last thing truly Creative people want, is to be the quasi Suit, writes ad veteran Rayomand J Patell.

Paris Olympics to garner 150 million viewership on Digital, 120 million on Linear TV

Interest for IOC deals is also expected from Qatar, which wants to host the 2036 Olympics in Doha, and Saudi Arabia, which now has a 12-year deal to host the Esport Olympic Games.

Viacom18 Sports has onboarded SBI and JSW Group as co-presenting sponsors, Thums Up and Herbalife as associate sponsors, and Aditya Birla Life as the highlights partner. Other brand partners include AMFI, MRF, Bacardi Martini, Punjab National Bank, and Reliance Foundation.

Breaking: Advertisements & sponsorships rise by 70% for Olympics 2024

Interest for IOC deals is also expected from Qatar, which wants to host the 2036 Olympics in Doha, and Saudi Arabia, which now has a 12-year deal to host the Esport Olympic Games.

SBI and JSW Group are the co-presenting sponsors, Thums Up and Herbalife have joined as associate sponsors, other brand partners include AMFI,MRF, Bacardi Martini, Punjab National Bank for Paris Olympics 2024 which will be broadcasted on Sports18 and streamed on JioCinema.

Rediffusion launches specialist agency for start-ups – KONJO

Konjo by Rediffusion will work on a remuneration system where it will participate in the equity value of its client brands and has already signed up two clients.

The agency will be based in Mumbai, Bangalore and Delhi and will be overseen by Carol Goyal, Group Director. A full-time CEO for the agency has been identified and will join in October from his current assignment overseas.

Cannes Lion owner Ascential agrees to sell to Informa for $1.5 billion

Informa said it would expand both events and accelerate growth, helped by its data platform and understanding of both the marketing and fintech sectors, according to a Reuters report.

Informa already has a number of its own experience-led, festival brands such as the Monaco Yacht Show, London Tech Week, and the Black Hat cyber security festival.

Exclusive: MIB to evaluate which products in health sector will require SDCs

MIB advisory, issued on April 22, references a Delhi High Court order which underscores the importance of making digital content accessible to PwDs.​

According to recommendations made by industry stakeholders, food companies which fall under the purview of Food Safety and Standards Authority of India (FSSAI) will need to acquire an SDC to advertise on any medium.

Unique logo? Ensure legal protection before trouble strikes

A legal challenge in April forced Cognizant to stop using their logo in India when the Bombay High Court ruled against Cognizant in a logo infringement case filed by Bengaluru-based Atyati Technologies. (Image source: Moneycontrol)

The recent ruling where IT company Cognizant was forced to change its logo in India, shows how hard it can be to establish and protect brand assets.