Category: Advertising

Positive budgetary measures for rural to increase advertising spends by 15 percent in H2

Rural Barometer Report 2025 highlighted how India’s rural consumers are recalibrating their choices amidst economic strain, while embracing digital platforms at an unprecedented pace.

Rural revival, good monsoons, healthy economic conditions and the upcoming festive season–all signal positive tidings for the overall advertising expenditure of the country in the second half of FY25.

Google to keep third-party cookies in its Chrome browser

This is one of three significant fines levied on the company in the past decade. (Representative Image: charlesdeluvio via Unsplash)(Representative Image: charlesdeluvio via Unsplash)

The major reversal follows concerns from advertisers – the company’s biggest source of income – saying the loss of cookies in the world’s most popular browser will limit their ability to collect information for personalizing ads, making them dependent on Google’s user databases, as per reports.

‘Self-declaration certificate’ stir making industry re-evaluate current workflow systems: Andy Gilroy of Peach

"There needs to be a level playing field with accountability for what is contained within advertising content," says Andy Gilroy, VP - APAC, Peach.

The ‘self-declaration certificate’ mandate has pushed the advertising industry work on its decade-old redundant creative asset management- an area where Peach has the expertise and is helping advertisers navigate through it. The VP – APAC, Gilroy, talks about the platform’s offerings and how the SDC mechanism can be made more effective in curbing misleading advertisements.

Adman Brendan Pereira passes away

In March 1972, Pereira co-founded Chaitra Advertising (now Leo Burnett) with Walter Saldanha. He left Chaitra in 1983 to establish his consultancy, Glima. Later, he supported the formation of Nova Advertising Palace.

Pereira’s journey in advertising began in 1945 when he enrolled at the Sir J.J. Institute of Applied Art, where he studied block-making, lithography and photography.

Rihanna’s Fenty Beauty partners with Paris Olympics and Paralympics

The pop star turned serial entrepreneur revealed that her Fenty Beauty imprint will partner with the international sporting events to equip volunteers with makeup kits.

Rihanna said, “tried to tell yall….we outside all 2024!!! PROUD to announce that @FentyBeauty is a premium partner of the Olympic AND Paralympic Games baby!!! #FentyxParis2024” alongside a picture of the popstar herself with a mega-size lip gloss tube captured in front of the Eiffel Tower.

InspiRAYtion: Advertising is a discipline, that uses many mediums

Clients and entrepreneurs who seek to make a real difference to their fortunes should evaluate their partners for understanding of the Advertising discipline rather than love for any one medium. The biggest brands play ball across everything. No matter what new medium shows up, they evolve to harness it for the brand, writes ad veteran Rayomand J Patell. (Image Source: Unsplash)

Those who go back to the first principles of Advertising and understand how to have a powerful idea that works beautifully across mediums, how to deploy those mediums in an integrated manner, how to do comms planning, these will be the brands that will be unstoppable. And also, very very profitable, writes ad veteran Rayomand J Patell.

When `Shah Rukh Mayur Khan’ turned the fortunes of Mayur Suitings

According to Shivjeet Kullar, former creative director, the main challenge was to strike a balance between the celebrity and the brand, lest the star be remembered but the brand forgotten. (Stills from the campaign)

Mayur Fabrics, which was established in 1974, was trying to establish itself in the urban markets. That is when upcoming star Shah Rukh Khan came on board lifted the fortunes of the brand.