Category: Advertising

JioCinema records reach of 2,600 Crore views during the 2024 season of TATA IPL

This season, JioCinema took the opening match presentation with six leading consumer brands, Dream11, Charged by Thums Up, Parle Products, Britannia, Dalmia Cements, and HDFC Bank, debuting their TATA IPL campaigns within the first six overs of the opening game under the newly-introduced JioCinema Brand Spotlight. (Image source: @IPL via X)

The Connected TV audience expanded substantially as the 12 language feeds, 4K viewing, multi-cam views, and stadium like experience through AR/VR and 360-degree viewing led to average time spent touching 75 minutes from over 60 minutes last season.

IAS expands global measurement of Amazon Properties

IAS’s solutions available to advertisers in Amazon DSP include viewability, invalid traffic (IVT), and brand safety and suitability.

Through a server-to-server (S2S) integration on Amazon DSP, advertisers will now have access to measurement coverage for campaigns across Amazon custom audiences and Twitch inventory.

Repeated ad violations by Mamaearth parent may adversely impact brand trust, say experts

ASCI has urged brands to ensure that their contracts (with influencers) require disclosure labels to be mentioned, and blacklisting influencers who do not adhere to these instructions.

A growing number of new-age and digital-first brands are violating ASCI guidelines; experts and the self-regulatory body warn of the implications, which include a decline in consumer loyalty and trust.

Great leadership is a myth, says Sanjiv Mehta

Sanjiv Mehta - Executive Chairman, L Catterton India

Speaking at Goafest 2024 about ‘Navigating The Age of Adaptablity: Leading with Vision, Flexiblity, and Purpose’, Sanjiv Mehta, Executive Chairman, L Catterton India
delved into the critical elements of leading with vision, flexibility, innovation, agility, and dynamic purpose in today’s ever-changing market landscape.

MyGlamm launches campaign ‘Infinite Possibilities Everyday’ with Shraddha Kapoor

Shraddha Kapoor, Actor and Brand Ambassador said, “Being a part of the MyGlamm Super 4 campaign has been incredibly exciting for me. It's not just about makeup; it's about embracing every facet of yourself and expressing it fearlessly. With MyGlamm Super 4, I love how you can effortlessly switch between shades to match your mood and style, allowing you to be your most authentic self in every moment.

MyGlamm part of the Good Glamm Group, has launched a campaign ‘Infinite Possibilities Everyday’ with the Super 4 Liquid Lipstick Stack.

Amitt Sharma launches AI-driven platform Xuno for advertisers on e-commerce

In November 2023, Minister of Information and Broadcasting Ashwini Vaishnaw announced that the government would begin drafting regulations specifically to address deepfakes.

A recent survey reveals that e-commerce players are losing 28 percent profit at every transaction as they fail to monetize on the peak attention moments in the buying journey.

PayPal builds new advertising platform, onboards ex-Uber head to lead ad biz

Mark Grether has been a leader in the advertising industry for more than 20 years and under his leadership, Uber Advertising grew to a $1 billion business with more than 500,000 advertisers globally.

Accelerating consumer product innovation, the payments giant—PayPal plans to create the ad network using data from user purchases as well as wider spending patterns.

Energy drinks, fintech saw major brand uplift during IPL 2024; ‘Dual viewership’ rising

The study also spotlighted the emergence of new-age beverage categories of energy drinks, with brands like Thumbs Up Charged, Sting, and Redbull leading the way with a year-on-year uplift of 12%. (Image source: News18)

Fintech brands show remarkable surge with twice the recall compared to 2023: Hansa Research’s IPLomania Study