Category: Advertising

Dalmia Cement’s Sameer Nagpal and Ogilvy’s Ritu Sharda on breaking down the brands ad plan for this IPL season

Sameer Nagpal, COO of Dalmia Cement, and Ritu Sharda, Chief Creative Officer for Ogilvy India's Northern Operations.

In an exclusive conversation with Storyboard18’s editor Delshad Irani, Sameer Nagpal, COO of Dalmia Cement, and Ritu Sharda, Chief Creative Officer for Ogilvy India’s Northern Operations explore the intricacies of this brand that stands out because of its sustainable practices and cutting-edge technologies in the construction industry and how it is incorporating this ethos in its IPL ad strategy this season.

Brands have started to celebrate the progressive gender roles and portrayals: Report

In the recent years, there is a rise in advertisements that normalize positive gender roles for men and women. One sees men engaging in activities such as washing utensils, doing laundry, and in the kitchen. (Representative image via Unsplash)

Out of 186 new ads released on TV in the month of October that featured women, nearly every other ad featured them in a progressive narrative where they were in control of the narrative, and/or part of stories that celebrated the new normal slice of life wherein roles within a home are gender agnostic.

HDFC Bank CMO Ravi Santhanam on cracking the IPL ad game

Ravi Santhanam, Group Head and CMO, HDFC Bank.

In an exclusive conversation with Storyboard18’s editor Delshad Irani, Ravi Santhanam, Group Head and CMO of HDFC Bank, spoke about the IPL as an advertiser’s platform, the insights driving the PayZapp campaign and what makes the IPL unique from a marketer’s vantage.

IAS expands Meta brand safety measurement to include reporting on misinformation

Facebook and Instagram already prohibit ads from running alongside content that’s been labelled as misinformation by its third-party fact checkers or that violates its policies. However, advertisers often want more control over the topics of posts and content that their ads run alongside.

Facebook and Instagram already prohibit ads from running alongside content that’s been labelled as misinformation by its third-party fact checkers or that violates its policies. However, advertisers often want more control over the topics of posts and content that their ads run alongside.

Wakefit asks employees to put in 70 hours a week (to sleep)

The protagonist in the video talks about how it is important to get adequate sleep in order to thrive and urges his employees to get 70 hours of sleep every week, in a satirical manner.

The protagonist in the video talks about how it is important to get adequate sleep in order to thrive and urges his employees to get 70 hours of sleep every week, in a satirical manner.

Goafest 2024 likely to revert to 3-day format; Not ruling out alternate dates for the ad fest shifted to Mumbai

This year's Goafest took place in Mumbai from May 29-31, close to the location where an illegal ad hoarding collapsed killing 17 people, and the festival barely grazed the issues that led to the tragedy, said adlanders Storyboard18 spoke to, stating that the advertising industry leaders should have led the charge on action-driven conversations.

Storyboard18 has now learnt from industry sources that Goafest 2024 might revert to its three-day format and the committee responsible is currently in search of a venue in Mumbai.