NODWIN® Gaming has officially announced Android as the Title Partner for India’s premier esports event Battlegrounds Mobile India Series (BGMS) Season 3. Additionally, the tournament will be powered by skincare brand, Garnier Men, marking the first time that Android and Garnier Men have partnered with an Indian esports tournament.
Moreover, Crunchyroll, the world’s largest destination for anime and manga, has also joined forces with Android BGMS Season 3 as the anime partner while energy drink brand Red Bull has been onboarded as the Official Energy Drink Partner of Android BGMS Season 3. By leveraging the prominence of the tournament, partners will aim to engage with its widespread audience, while also elevating the overall experience for players and fans alike.
Anshuman Wanchu General Manager, Marketing, Garnier, L’Oréal India said, “We are delighted to partner with the BGMI Masters Series 2024. It is an incredible opportunity for us as this collaboration allows us to connect with the dynamic and passionate gaming and youth community in a meaningful manner. As a brand committed to innovation and excellence, we look forward to some incredible showcases in season 3 of BGMS. With this partnership, we aim to empower gamers to elevate not only their game, but also their skin care routine, and inspire them to achieve their best, both in the arena as well as in their daily lives.”
The tournament has also continued its association with TVS Raider, the sporty commuter motorcycle from TVS Motor Company as the Official Mobility Partner and Philips OneBlade, the male grooming product of Philips India as the competition’s Official Styling Partner.
Commenting on the partnership, Aniruddha Haldar – Senior Vice President (Marketing) – Commuters, Media and Corporate Brand commented, “We at TVS Motor company had Collaborated previously with Nodwin Gaming to help us develop a close connect with the Gaming audience – we are pleased to share that this collaboration has helped us to gain brand love, better connect to the gaming audience during and post the previous season. We are back again to announce yet another collaboration with Nodwin Gaming for the BGMI Master Series 3, this is in view to further strengthen our connect and engagement with the gaming audience.”
“We are thrilled to announce our partnership with Android, Garnier Men and Redbull for the highly anticipated third season of BGMS. Having such notable partners whose vision for the growth and development of competitive gaming in India mirrors our own, is a tremendous asset. Their involvement not just highlights the emergence of esports as a mainstream sport but also the massive potential of youth engagement in this field. Together, we are confident in our ability to provide the necessary resources and visibility required to nurture and promote esports talent nationwide,” stated Akshat Rathee, Co-founder and Managing Director, NODWIN® Gaming.
The opening weekend of Android BGMS Season 3 was a resounding success, recording peak concurrent viewership exceeding 140,000 on digital platforms. The tournament commenced with a three-day Opener Week, where all 24 teams—20 invited and 4 qualified— were in action at the Android Arena in Chhatarpur, New Delhi.
The top 18 teams led by table toppers Team 8Bit, and consistent performers OneBlade, IQOO Soul and Team X Spark progressed to the League Week. They were joined by Team Z and Godlike Esports who were selected through audience voting from the bottom six. Meanwhile, Team Limra, Gujarat Tigers, Viking Esports and FS Esports were eliminated from the competition.
During the League Week from July 22 to August 4, the 20 teams will compete in the Survival Week and Domination League stages. The top 4 teams will secure direct qualification for the Finals, while the remaining 16 teams will participate in the playoffs scheduled for August 6 and 7. In the grand finale from August 9 to August 11, the top 12 teams from the Playoffs, along with the 4 best teams from the League Week, will compete to fight for the BGMS Season 3 title.