Category: Advertising

MyGlamm launches campaign ‘Infinite Possibilities Everyday’ with Shraddha Kapoor

Shraddha Kapoor, Actor and Brand Ambassador said, “Being a part of the MyGlamm Super 4 campaign has been incredibly exciting for me. It's not just about makeup; it's about embracing every facet of yourself and expressing it fearlessly. With MyGlamm Super 4, I love how you can effortlessly switch between shades to match your mood and style, allowing you to be your most authentic self in every moment.

MyGlamm part of the Good Glamm Group, has launched a campaign ‘Infinite Possibilities Everyday’ with the Super 4 Liquid Lipstick Stack.

Amitt Sharma launches AI-driven platform Xuno for advertisers on e-commerce

In November 2023, Minister of Information and Broadcasting Ashwini Vaishnaw announced that the government would begin drafting regulations specifically to address deepfakes.

A recent survey reveals that e-commerce players are losing 28 percent profit at every transaction as they fail to monetize on the peak attention moments in the buying journey.

PayPal builds new advertising platform, onboards ex-Uber head to lead ad biz

Mark Grether has been a leader in the advertising industry for more than 20 years and under his leadership, Uber Advertising grew to a $1 billion business with more than 500,000 advertisers globally.

Accelerating consumer product innovation, the payments giant—PayPal plans to create the ad network using data from user purchases as well as wider spending patterns.

Energy drinks, fintech saw major brand uplift during IPL 2024; ‘Dual viewership’ rising

The study also spotlighted the emergence of new-age beverage categories of energy drinks, with brands like Thumbs Up Charged, Sting, and Redbull leading the way with a year-on-year uplift of 12%. (Image source: News18)

Fintech brands show remarkable surge with twice the recall compared to 2023: Hansa Research’s IPLomania Study

SC slams BJP ‘disparaging ads’ against TMC, refuses to interfere with HC order

In 2024, Glance recorded billions of impressions globally, with sports (252 billion glances), entertainment (146 billion), and travel & lifestyle (99 billion) leading user interest. (Image source: Moneycontrol)(Image source: Moneycontrol)

While hearing BJP’s appeal against the HC order restraining the party from publishing “derogatory or slanderous” ads targeting the opposition party TMC, SC refused to interfere and added, “the ads were prima facie disparaging.”

A planner needs to be a guardian to the brand, says FCB Kinnect’s Priyanka Nair

Priyanka Nair, national strategy director at FCB Kinnect, highlighted, "IPL followed by elections are great events. A planner should be having a deeper understanding of what is impactful during these events. Events like IPL happen on a yearly basis, and elections on a five-yearly basis. How an idea impactfully and effectively delivers for the brand's growth is something that one needs to do as a planner."

Priyanka Nair, national strategy director at FCB Kinnect, in a conversation with Storyboard18 explained that doing the rigour, having a point of view followed by asking questions stands paramount.