Advertising – Page 76

ZEE Media to invest Rs 8.76 crore in “PR tech platform” NewsReach

The petitioner requested TDSAT to declare the notices dated January 3, 2025, and December 16, 2024, as void ab initio and legally invalid.

ZEE Media, through its wholly owned subsidiary IDPL, has entered into an agreement with media, PR and advertising firm Vyomeen Media Pvt Ltd (NewsReach) to invest Rs 8.76 crore.

IPL 2024: Ecom-gaming and pan masala brands lead TV ad surge in first three weeks

The only two common categories advertising in between IPL 2023 and IPL 2024 were ecom- gaming and pan masala. (Photos by Nikita Kachanovsky, Yogendra Singh and Ravi Sharma on Unsplash)

According to TAM, the number of categories and advertisers on TV are both recording growth in IPL season 17.

Mast or Meh? Cred’s new ad ft. Rajamouli and David Warner is an unexpected match that worked

Still from the ad.

It’s a fresh take on the kind of ads we’ve been seeing in the fintech sector and a step forward from what you would usually expect Cred ads to be. Rating: Mast.

Publicis Groupe Q1 2024: Chairman Arthur Sadoun says, expect to grow twice as fast as the industry average

“The aim of this change in governance is simple: to preserve the driving forces behind the Groupe’s success and maintain the model that has made Publicis our industry’s most valuable company in terms of market capitalization," said Arthur Sadoun, Chairman and CEO of Publicis Groupe.

Publicis Groupe accelerated its organic growth in Q1 2024, delivering +5.3 percent, ahead of expectations, the company stated.

IPL 2024 fuels CTV boom in India as more advertisers harness its strength over linear TV

IPL meeting ends in a stalemate due to differences of opinion on issues related to mega options and substitute players

JioCinema has been aiming for a massive jump in viewership compared to 2023, with a target exceeding 650 million.

Biryani reigns this Ramzan with close to 6 million orders

In December 2023, online food delivery platform Swiggy said that its customers ordered an average of 2.5 biryanis every second during the year. In December 2023, online food delivery platform Swiggy said that its customers ordered an average of 2.5 biryanis every second during the year.

Close to 6 million plates of Biryani were ordered during this period, marking a 15 percent increase compared to regular months.

What have they got that we don’t?

For though we may be the under-chickens in this great poultry farm of pitches, we have something far more valuable – the heart and the hustle to make our dreams a reality', writes Mitul Shah, founder and CCO, Calculated Chaos. (Image source: Unsplash)

It’s pitching season in the ad world. It’s also the season for FOMO and trying hard to make desperate dreams come true, writes Mitul Shah.

Category: Advertising