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InspiRAYtion Six: Portfolio Night. Where nostalgia and ambition exchanged glances

Adman Rayomand J Patell highlighted, "Validation is nice, but ensure it comes from places that have high standards. Don’t settle for the easy wins, those aren’t worth the price of the trophies they give you." (Image source: Unsplash)

In this week’s InspiRAYtion, veteran adman Rayomand J Patell, shared his views and opinions on Class 2024 he came across during the Portfolio Night. Patell, who stated advertising as a discipline, his advice to them is to change jobs only when learning stops and to work harder than anyone else.

‘Not worried of Shein entering Indian market’, says CEO of Brand Studio Lifestyle

Brand Studio Lifestyle, which operates Highlander, Tokyo Talkies, Vishudh, Ketch, and Locomotive, has expanded its offline presence with Highlander and Tokyo Talkies.

The house of fashion brands, which operates brands like Highlander, Tokyo Talkies, Vishudh, Ketch, and Locomotive, is aggressively adopting an omnichannel approach.

P&G Hygiene and Health Care ad expenses up by Rs 568 crore in Q4FY24

P&G Hygiene and Health Care's revenue from operation stood at Rs 4205.70 crore in Q4FY24

P&G Hygiene and Health Care reported sales of Rs 4,192 crore, up 7% versus a year ago owing to innovation, premiumization, and driving category growth in the feminine hygiene category.

Patanjali ad case: ‘Supreme Court expresses disappointment over IMA’s ‘Minuscule’ apology

The SC bench has now given one week to the IMA President to submit physical copies of 20 editions of the daily in which the apology was published.

Dailyhunt parent VerSe Innovation expands ad tech capabilities with Valueleaf acquisition

By integrating Valueleaf's data, integrations, and industry-specific solutions with their existing platform, VerSe aims to deliver superior Return On Ad Spends (ROAS) for advertisers.(Representational image by frame harirak via Unsplash)

As part of its broader strategy to diversify revenue streams beyond advertising, VerSe has been actively acquiring companies in the SaaS and digital subscription sectors, such as Magzter.

Bengaluru-based investment service firm under fire for violating advertising code

Legal experts say Pickright Technologies violated advertising code

Pickright allowed users to either pick a portfolio based on the returns generated or sign up for trading calls from Sebi-registered experts based on the ‘accuracy’ of the calls

Omnicom consolidates agencies under Omnicom Advertising Group; Troy Ruhanen becomes Global CEO, OAG

Existing clients will continue to be serviced by the agency and teams they currently work with. The changes will take effect on January 1, 2025. (Image source: Facebook and LinkedIn)

OAG aligns BBDO, DDB, TBWA and the Advertising Collective under one leadership and the ad group plans to accelerates investments in innovative tools, technologies, and AI platforms.

Warner Bros Discovery International launches WBD AIM data platform for advertisers

This restructuring is intended to provide more clarity and focus for each division, setting the stage for potential future spin-offs.

WBD launches AIM (Audience Insights and Measurement), a first-party data platform that enables advertisers to target their campaigns across a number of markets throughout EMEA, APAC and LatAm spanning across CNN, Max, discovery+ and Eurosport.

Breaking: OOH agencies object to bank guarantee clause, suggest 5 years’ time for renewal

BMC's newly drafted and revised OOH advertising policy seems to have attracted mixed feedback from the advertising industry and has sparked discussions over the ambiguities of the guidelines.

The OOH ad agencies have suggested BMC to not increase license fees for few more years keeping in mind the new policy advocating a lot of fresh investment in the structure.