Alia Bhatt becomes new global brand ambassador for L’Oréal Paris

“I am thrilled to join the L’Oréal Paris family and stand alongside a community of strong, powerful women. As someone who has always been deeply interested in all things skin, I admire L’Oréal Paris for its pioneering innovations and commitment to excellence in the beauty industry. The brand’s celebration of women’s empowerment resonates deeply with me, as it strives to ensure every woman feels valued and empowered. I am excited to collaborate with L'Oréal Paris to make a positive impact in the beauty industry and champion inclusivity for women," says Alia Bhatt.

She joins the brand’s diverse roster of spokespersons like Viola Davis, Jane Fonda, Eva Longoria, Kendall Jenner, Elle Fanning, Camila Cabello, and many others.

EXCLUSIVE: Cuffe Parade residents write to BMC, oppose illegal and digital hoardings

BMC's newly drafted and revised OOH advertising policy seems to have attracted mixed feedback from the advertising industry and has sparked discussions over the ambiguities of the guidelines.

Rahul Narwekar, Maharashtra Legislative Assembly Speaker told Storyboard18 that the government is very focused on keeping Mumbai away from illegal hoardings

CCPA imposes Rs 5 lakh fine on Shankar IAS Academy for misleading ads

CCPA has made the decision to safeguard and advance consumer rights by ensuring that no false or misleading advertisements of goods or services are published, in accordance with the provisions of the Consumer Protection Act, 2019. (Representative Image: John Matychuk via Unsplash)

In August, the Central Consumer Protection Authority issued notice to at least 45 coaching institutes for misleading advertisements.

InspiRAYtion Six: Portfolio Night. Where nostalgia and ambition exchanged glances

Adman Rayomand J Patell highlighted, "Validation is nice, but ensure it comes from places that have high standards. Don’t settle for the easy wins, those aren’t worth the price of the trophies they give you." (Image source: Unsplash)

In this week’s InspiRAYtion, veteran adman Rayomand J Patell, shared his views and opinions on Class 2024 he came across during the Portfolio Night. Patell, who stated advertising as a discipline, his advice to them is to change jobs only when learning stops and to work harder than anyone else.

Implement UP like Social Media Policy in Maharashtra, other states: Influencers

The move seeks to prevent tactics that circumvent existing legislation and protect the financial interests of the country’s journalism sector.

Influencers will take on various roles, including brand ambassadorships, sponsored posts, guest contributions, content collaborations, themed and hashtag campaigns, shoutouts, reviews, and event promotions.