Category: Advertising

Hero Vired celebrates Father’s Day with a campaign featuring a comic strip

Akshay Munjal, Founder and CEO of Hero Vired, commented, "Father's Day honours the endless efforts and selfless contributions of all fathers. At Hero Vired, we get to witness and celebrate fathers who embrace the journey of upskilling - setting a powerful example for their children. By continuously enhancing their skills and embracing lifelong learning, these fathers demonstrate that upskilling brings lasting rewards and endless opportunities."

The campaign features a comic strip, highlighting how fatherly teachings have evolved over time.

Only 25 percent advertisers completely prepared for the cookie phaseout: Report

Advertisers will change the way they spend in a cookieless world. 44 percent of advertisers anticipate shifting advertising spend to different channels, as the cookie is phased out. (Image source: Unsplash)

Advertisers aren’t ready for the cookieless future, and many agree with Google’s decision to delay the phaseout, as per the report.

Many Fortune-500 CMOs are very frustrated. But they don’t know where to go, says Gary Vaynerchuk

"I grew up in Edison, New Jersey, in the 80s. That was literally the epicenter in America of Indian immigrants in the 80s. I do actually believe that me growing up with a lot of Indian immigrants connected me to the culture in a way that's really positive."

As Gary Vaynerchuk’s VaynerMedia enters another global market with India, the celebrated founder believes independent global agencies like his can become an alternative to the traditional holding company and their agency networks.

D2C company Vestige launches V20 campaign to celebrate efforts of direct sellers and companies

he V20 campaign encapsulates a journey of growth and impact as Vestige continues to empower individuals and communities through innovative products and business opportunities.

The campaign, featuring a video – From Struggles to Success: Salute to Vestige Distributors, applauds the efforts and contributions of Indian direct sellers and direct-selling companies in the growth of the industry.

‘Maalik’ versus MNC: Truth about working with Indian promoter-run firms

In terms of remuneration, MNCs have standardised compensation packages that align with their global guidelines and policies. In fact, promoter-led companies in many cases pay even more than MNCs.

It is often said that MNC clients are too rigid in accepting new ideas since they have an international legacy to protect but they certainly do come with quality standards. On the other hand, Indian promoter-run firms are too unreasonable but can take on daring ideas.