Democratic campaign trails after spending $1.4 billion on ads, outpacing GOP by $460 million in historic election.
Category: Advertising
GCPL on the lookout for ‘cost-efficient’ media agency
With an account worth over Rs 700 crore, Godrej Consumer Products told Storyboard18 that the company is seeking an agency partner that can drive cost efficiencies.
Pandit Ad Wars! Astrologers compete for ‘stars’ in wedding season showdown
It’s not only astrology apps in the race to outbid each other; even astrologers and “pandits” (priests) are striving for better reviews and star ratings on these platforms.
Titan’s ad spending jumps 23.8% to Rs 250 cr in Q2
The profit for this quarter was Rs 705 crore compared to last last quarter’s Rs 770 crores indicating approximately an 8.4% decline.
Saregama’s advertising expenses soar 91.6% in Q2 FY 25; Revenue from videos sees 378% jump
Saregama Ltd’s consolidated profit in Q2 FY25 stood at Rs 44.95 crore compared to Rs 48 crore in the corresponding quarter last fiscal
Double-digit AdEx and store expansion fuel $145B Indian jewellery market
The top 10 organized jewelry players including Titan (Jewellery), Joyalukkas, and Kalyan account command over 30% (90% of organized) of the total jewellery demand in India.
MAST & MEH: Google, Zomato, Netflix, Flipkart and more
Now that the Diwali lights have dimmed, it’s time to sift through the glow! Storyboard18 brings you the post-festival lowdown on brands that truly sparkled-and those that, well, fizzled. Catch our weekly roundup of the ads that brought the brightest glow and the ones that barely made a flicker!
Google, Meta, Amazon, Flipkart boost ad revenue by 9% to Rs 60,000 Crore
India’s internet advertising market is among the fastest growing in the world, showing 35.3% growth in 2022.
HUL, Marico, Godrej trim ad spending in Q2 FY25 to counter inflationary pressures
However, Patanjali Foods stepped up advertising & sales promotion substantially to Rs 130 crore in Q2 FY 25
Amazon’s ad revenue up 24% to $47B; AI emerges as a key player
“We’re optimistic that much of this world-changing AI will be built on top of AWS,” says Andy Jassy, Amazon CEO.