Advertising – Page 56

Saregama’s advertising expenses soar 91.6% in Q2 FY 25; Revenue from videos sees 378% jump

The transaction, amounting to INR 127.47 Crores, was executed as a second-tranche sale consideration paid to existing security holders of Pocket Aces.

Saregama Ltd’s consolidated profit in Q2 FY25 stood at Rs 44.95 crore compared to Rs 48 crore in the corresponding quarter last fiscal

Double-digit AdEx and store expansion fuel $145B Indian jewellery market

Among the stolen valuables were chains, necklaces, bangles, and diamond jewellery.

The top 10 organized jewelry players including Titan (Jewellery), Joyalukkas, and Kalyan account command over 30% (90% of organized) of the total jewellery demand in India.

MAST & MEH: Google, Zomato, Netflix, Flipkart and more

Diwali dazzlers and duds! Check out this week's Mast and Meh ads—from the unskippable Diwali specials to those we wished we could have skipped!

Now that the Diwali lights have dimmed, it’s time to sift through the glow! Storyboard18 brings you the post-festival lowdown on brands that truly sparkled-and those that, well, fizzled. Catch our weekly roundup of the ads that brought the brightest glow and the ones that barely made a flicker!

Google, Meta, Amazon, Flipkart boost ad revenue by 9% to Rs 60,000 Crore

Under the proposed plan, these partnerships would become non-exclusive, granting device manufacturers and browser developers the option to switch default search engines each year.

India’s internet advertising market is among the fastest growing in the world, showing 35.3% growth in 2022.

HUL, Marico, Godrej trim ad spending in Q2 FY25 to counter inflationary pressures

HUL slashed the ad spending by 14.8% in Q2 (Photo by Daria Volkova on Unsplash)

However, Patanjali Foods stepped up advertising & sales promotion substantially to Rs 130 crore in Q2 FY 25

Amazon’s ad revenue up 24% to $47B; AI emerges as a key player

This move comes over a year after the e-commerce giant drastically reduced its ad presence on the platform.

“We’re optimistic that much of this world-changing AI will be built on top of AWS,” says Andy Jassy, Amazon CEO.

Har Ghar Redux: That homes reflect one’s personality still rings true

This year, ‘Har Ghar Kuch Kehta Hai’ once again hit television screens after a span of 22 years. On the reason for re-running the vintage ad in its original form, Piyush Pandey stated that the concept that one’s home is an extension of one’s personality is still relevant and will continue to remain so. (Stills from the campaign)

Asian Paints’ acclaimed ad campaign ‘Har Ghar Kuch Kehta Hai,’ which was released in 2002, resurfaced on TV screens after a span of 22 years. Storyboard18 got in touch with veteran adman Piyush Pandey and Asian Paints MD and CEO Amit Syngle, who touched upon its genesis, challenges, and a lot more.

InspiRAYtion Twelve: Jabberwocky or Narakasura, what will you slay, this Diwali?

Sure, I get that there are real world emergencies and real world challenges. But they have to be the exception not the rule. We’ve all done our Mondays to Thursdays non stop and have the tile marks of our cabin floors on our foreheads to prove it, writes Rayomand J Patell. (Image credit: @jdopat on Instagram)

Unlike the Jabberwocky which is more a metaphor for an impediment in your mind, Narakasura is a real King in mythology, writes adman Rayomand J Patell in this week’s InspiRAYtion.

Dabur India cuts ad expenses by 5% in Q2 FY25, net profit declines 17%

Hajmola under GST scanner: Dabur India faces tax classification dispute

Dabur spent Rs 164.87 crore between July and September 2024 compared to 173 crore in the same period last year.

IPO-bound Swiggy increases focus on brand marketing, allocates Rs 1,115 crore

Swiggy Ltd increased its consolidated advertisement and promotion expenses by 65.3% in Q3 FY25

Swiggy IPO will open for subscription on November 6 and close on November 8. The food delivery platform has set a price band of Rs 371-390 a share. Swiggy will make its debut on the stock exchanges on 13 November