Advertising – Page 55

Influencers likely to take a pie from State governments’ traditional media budget

The move seeks to prevent tactics that circumvent existing legislation and protect the financial interests of the country’s journalism sector.

Experts believe that the state governments will reduce its Print budget and allocate it to influencer marketing.

BMC ignores pleas from OOH media owners seeking audience over draft outdoor policy: Exclusive

Times Internet Ltd has witnessed a marginal rise in its advertisement revenue in FY 24

Media owners have complained that BMC has not been paying any heed to their requests for a personal meeting to voice concerns and seek clarification on the recent draft OOH guidelines.

Fish extract in ‘Divya Dant Manjan’: Delhi HC seeks response from Patanjali over ‘misbranding’ of dental product

Patanjali's 'Divya Dant Manjan' embroils in a controversy over its ingredient

Petitioner Yatin Sharma said that Patanjali’s “Divya Dant Manjan” packaging has a green dot mark, an indicator of vegetarian status, containing “Samudraphen”, a fish-derived compound

EXCLUSIVE: Cuffe Parade residents write to BMC, oppose illegal and digital hoardings

BMC's newly drafted and revised OOH advertising policy seems to have attracted mixed feedback from the advertising industry and has sparked discussions over the ambiguities of the guidelines.

Rahul Narwekar, Maharashtra Legislative Assembly Speaker told Storyboard18 that the government is very focused on keeping Mumbai away from illegal hoardings

Consumer protection authority imposes Rs 5 lakh fine against coaching institute for misleading ad on UPSC result

has issued a penalty of Rs 5 lakh against Shankar IAS Academy

The government watchdog agency said that the information with respect to the course opted by the advertised successful candidates was deliberately concealed in the advertisement by Shankar IAS Academy

CCPA imposes Rs 5 lakh fine on Shankar IAS Academy for misleading ads

CCPA has made the decision to safeguard and advance consumer rights by ensuring that no false or misleading advertisements of goods or services are published, in accordance with the provisions of the Consumer Protection Act, 2019. (Representative Image: John Matychuk via Unsplash)

In August, the Central Consumer Protection Authority issued notice to at least 45 coaching institutes for misleading advertisements.

InspiRAYtion Six: Portfolio Night. Where nostalgia and ambition exchanged glances

Adman Rayomand J Patell highlighted, "Validation is nice, but ensure it comes from places that have high standards. Don’t settle for the easy wins, those aren’t worth the price of the trophies they give you." (Image source: Unsplash)

In this week’s InspiRAYtion, veteran adman Rayomand J Patell, shared his views and opinions on Class 2024 he came across during the Portfolio Night. Patell, who stated advertising as a discipline, his advice to them is to change jobs only when learning stops and to work harder than anyone else.

‘Not worried of Shein entering Indian market’, says CEO of Brand Studio Lifestyle

Brand Studio Lifestyle, which operates Highlander, Tokyo Talkies, Vishudh, Ketch, and Locomotive, has expanded its offline presence with Highlander and Tokyo Talkies.

The house of fashion brands, which operates brands like Highlander, Tokyo Talkies, Vishudh, Ketch, and Locomotive, is aggressively adopting an omnichannel approach.

P&G Hygiene and Health Care ad expenses up by Rs 568 crore in Q4FY24

P&G Hygiene and Health Care's revenue from operation stood at Rs 4205.70 crore in Q4FY24

P&G Hygiene and Health Care reported sales of Rs 4,192 crore, up 7% versus a year ago owing to innovation, premiumization, and driving category growth in the feminine hygiene category.