McCann Worldgroup, Ogilvy, Dentsu Creative, VML and Early Man Film are the agencies behind the brand work that has been shortlisted.
Category: Advertising
IAS partners with Reddit to provide AI-driven measurement to advertisers
IAS’s Brand Safety and Suitability Measurement complements Reddit’s user and brand safety investments, which includes human moderators and AI-driven moderation tools, brand safety content detection, and customizable Brand Suitability controls.
IAS partners with Pinterest and Reddit to provide AI-Driven measurement to advertisers
As part of Total Media Quality (TMQ) for Pinterest, advertisers get access to Viewability, Invalid Traffic (IVT), and Brand Safety Measurement within IAS Signal, the unified reporting platform that delivers the data and insights advertisers need to easily manage their digital campaigns.
From Ads on balloons to skywalks, what BMC’s draft hoarding policy covers. Details here.
Under the new draft policy, the hoardings near high-tension wires will require NOC from the power distribution firm
Bombay Shaving Company’s Gauri Malhotra on why the brand chose a “negative” campaign for Father’s Day
Gauri Malhotra, Chief Marketing Officer of Bombay Shaving Company discusses the rationale behind the campaign, the idea behind choosing inhouse employees to feature in the ad film and more.
Volkswagen’s marathon global media review ends; Omnicom holds on to business
Volkswagen’s contract with Omnicom-owned PHD had expired at the end of 2023, kicking off a marathon global media pitch for its multi-billion dollar contract.
Advertisers rush to release new ads before June 18; Advised to not issue new ads without SDC after June 18
Given the complexities and practical challenges highlighted by various ad and media industry stakeholders in implementing the self-declaration certificate mechanism, industry bodies have asked the MIB to postpone the process until there is clarity from SC and concerns are addressed by authorities.
Spotify launches new in-house creative agency Creative Lab
Available in 11 markets, including India, the Creative Lab will enable advertisers to reach the Spotify audience more effectively.
Wakefit brings on-board David Warner as ‘Pushpa Raj’ to unveil new AI-powered ‘Zense’ range
As part of the launch, the brand has come up with a brand film featuring Australian cricketer David Warner as Pushpa Raj from the ‘Pushpa’ movie. The ad garnered global attention, including praise from Allu Arjun, the original Pushpa.
Škoda Auto India celebrates 129 years with Škoda Drive of Belief campaign
As a brand that is driven by customers who are self-made individuals, Škoda Drive of Belief invites every individual, even those who are not Škoda customers, to share their personal and professional stories of achievement, the journeys they’ve undertaken, and the challenges they’ve overcome, on a common platform.