IAS partners with Reddit to provide AI-driven measurement to advertisers

The partnership will give advertisers an additional layer of trusted, third-party transparency in their investment on Reddit as they reach and engage with the platform’s 100,000+ interest-based, intent-driven communities.

IAS’s Brand Safety and Suitability Measurement complements Reddit’s user and brand safety investments, which includes human moderators and AI-driven moderation tools, brand safety content detection, and customizable Brand Suitability controls.

IAS partners with Pinterest and Reddit to provide AI-Driven measurement to advertisers

This enhancement expands on IAS’s partnership with Pinterest, which offered Viewability and Invalid Traffic (IVT) Measurement across display and video inventory in 2023.

As part of Total Media Quality (TMQ) for Pinterest, advertisers get access to Viewability, Invalid Traffic (IVT), and Brand Safety Measurement within IAS Signal, the unified reporting platform that delivers the data and insights advertisers need to easily manage their digital campaigns.

Bombay Shaving Company’s Gauri Malhotra on why the brand chose a “negative” campaign for Father’s Day

Occasions like Valentine's Day and Mother's Day are celebrated with far more enthusiasm, and there is greater brand participation, says Gauri Malhotra, CMO, Bombay Shaving Company.

Gauri Malhotra, Chief Marketing Officer of Bombay Shaving Company discusses the rationale behind the campaign, the idea behind choosing inhouse employees to feature in the ad film and more.

Advertisers rush to release new ads before June 18; Advised to not issue new ads without SDC after June 18

In 2020, the Competition Commission of India (CCI) in 2020 ordered an investigation into Amazon and Flipkart for allegedly promoting certain sellers with which they had business arrangements and giving priority to certain listings.

Given the complexities and practical challenges highlighted by various ad and media industry stakeholders in implementing the self-declaration certificate mechanism, industry bodies have asked the MIB to postpone the process until there is clarity from SC and concerns are addressed by authorities.

Spotify launches new in-house creative agency Creative Lab

Spotify measured a panel of users' attention via Amplified Intelligence’s attention tool, across one month using data from 2,500 people in India capturing more than 7,900 ad views.

Available in 11 markets, including India, the Creative Lab will enable advertisers to reach the Spotify audience more effectively.

Wakefit brings on-board David Warner as ‘Pushpa Raj’ to unveil new AI-powered ‘Zense’ range

Warner's portrayal, complete with Pushpa Raj's iconic gestures, promotes Wakefit's new product, Regul8, India's first mattress temperature controller.

As part of the launch, the brand has come up with a brand film featuring Australian cricketer David Warner as Pushpa Raj from the ‘Pushpa’ movie. The ad garnered global attention, including praise from Allu Arjun, the original Pushpa. 

Škoda Auto India celebrates 129 years with Škoda Drive of Belief campaign

Campaign will continue till June 19, 2024 post which winners will be announced on June 24th, 2024.

As a brand that is driven by customers who are self-made individuals, Škoda Drive of Belief invites every individual, even those who are not Škoda customers, to share their personal and professional stories of achievement, the journeys they’ve undertaken, and the challenges they’ve overcome, on a common platform.