Co-founder Deepinder Goyal reveals plans to invest in infrastructure and enhance live event experiences, targeting a leap past industry leader BookMyShow.
Category: Advertising
Namma Metro trains to be wrapped with advertisements; issues first tender to generate non-fare revenue
BMRCL’s Green and Purple line trains will be wrapped with advertisements, that is 57 six-coach trains.
Festive forecast: Auto and finance lead the way in digital advertising, says Zenith’s Jai Lala
Digital is increasing at a rate of around 50 percent. says Jai Lala, CEO, Zenith India, the media agency of Publicis Groupe.
India Gate Foods assigns digital creative duty to Ogilvy India
KRBL said Ogilvy’s selection is based on the ad agency’s expertise in digital strategy, creative storytelling, and data-driven marketing
Will continue to focus on equity-building mediums like CTV: Tanishq
“Our ad spend will see double-digit growth over last year, driven by recent positive developments in the gold market and the upcoming wedding season,” says Pelki Tshering, CMO, Tanishq.
“Impossible Dream”: Why Wieden+Kennedy couldn’t ‘just do it’ in India
From some calling it an insignificant development to many seeing it as long time coming, Wieden + Kennedy’s shutdown in India has industry watchers mulling over what could have saved the iconic global indie agency.
When ICICI Prudential’s Chintamani eased the burden of taxpayers
Storyboard18 delves deep into the birth of Chintamani, a claymation character, and how it contributed to the success of ICICI Prudential Life Insurance.
Amazon to increase ads on Prime Video; more ad slots available for brands in 2025
Amazon’s revenues from its digital advertising business rose by 20 per cent to $12.8 billion in the second quarter of 2024 compared to the previous year.
W+K shuts Mumbai office; scales back operations, staff
The announcement comes after the agency’s chief creative officer (CCO) Santosh Padhi (Paddy) and president Ayesha Ghosh announced their departure
PUMA India rolls out ‘YOU NEED BALLS’ campaign featuring Harmanpreet Kaur and Richa Ghosh
Campaign also features cricketers Sajana Sajeevan, Hemalatha Dayalan and Asha Sobhana.