Advertising – Page 55

Swiggy spent Rs 1,581 crore on marketing, says junior employee embezzled Rs 33 crore

A former junior employee of IPO- bound Swiggy embezzled Rs 33 crore over “past periods”, the Bengaluru-based food aggregator said in its annual report for the financial year 2023-24.

Bombay High Court restrains Abbott’s ad, grants temporary relief to HUL: Report

The board formed a committee of independent directors to explore various alternatives for the ice cream business and provide recommendations. These recommendations will be reviewed by both the Audit Committee and the Board.

HUL’s legal representative reached out to Abbott and sought clarity on the issue, but said that it failed to get any ‘substantial’ response from Abbott

hoichoi achieves 60:40 gender balance; 200 percent ad revenue growth

In addition to direct subscription revenue, hoichoi has diversified its revenue streams through bundling partnerships and initiatives, such as Hindi dubbing of its Bengali shows. Mukherjee points out that hoichoi's extensive original content catalogue, including Hindi-dubbed versions, has contributed significantly to its revenue, especially in the Hindi market.

While West Bengal remains hoichoi’s core market, over 45% of its users come from other regions of India, says Soumya Mukherjee Chief Operating Officer – hoichoi (India & Bangladesh).

ASCI to stay ahead in tech curve, will increase focus on financial sector: ASCI Chairman

Sinha has worn many hats in a career spanning over three decades. He has been a nuclear design engineer, a banker, a strategy and marketing head for media and internet companies, and an advertising strategist.

Sinha discussed in-depth about growth of ASCI, challenges, technological advancement and role of the self regulatory body in consultative process. Storyboard18 was first to report about Partha Sinha’s appointment as the new ASCI Chairman.

WPP and Omnicom bag Amazon’s media account after marathon global review

The AGIF, one of the largest shopping events in India, is set to commence on September 27, with a special 24-hour early access for Prime members.

Amazon had shortlisted the incumbent IPG Mediabrands, WPP’s GroupM and Omnicom Media Group for the global pitch.

Pernod Ricard to sell Imperial Blue in shift towards premium brands

PRI has a strong portfolio of brands, which includes both global premium brands like Absolute, Chivas Regal, and Glenlivet, as well as popular domestic brands such as Royal Stag, Blenders Pride, and Imperial Blue.

French Spirits Giant, Pernod Ricard, plans to divest from its popular Imperial Blue whisky brand in India, focusing on upscale labels like Glenlivet and Chivas Regal.

Patanjali’s ad, sales promotion expenses soared by 145% to Rs 424.7 crore in FY2024

Patanjali’s exports also declined by 39% to Rs 323 crore in FY2024 from Rs 530.7 crore in FY23 due to ‘intense competition in the international market’.