Category: Advertising

NPCI launches a national campaign with new brand positioning

The campaign seeks to build trust, emphasize NPCI’s impact, and foster greater inclusivity in India’s payments landscape, further highlighted the company.

In addition to showcasing real-life use cases, the ‘Always Forward’ campaign aims to inspire India’s next generation of strivers—young students, tech enthusiasts, and entrepreneurs—to embrace digital payments and actively participate in the evolving digital economy.

Madras High Court clarifies no ban on doctors and hospitals advertising in media

The HC decision follows the hearing of three petitions against the non-regulation of deepfake technology in the country and the threat of its potential misuse.

The court made this observation during a hearing of a Public Interest Litigation (PIL) filed by Mangaiyarkarasi, who argued for the regularization of medical advertisements in newspapers, television and other media platforms.

SriLankan Airlines’ ad celebrates Ramayana trail, wins praise online

The five-minute ad features a grandmother telling her grandson the story of the Ramayana from a children's book

SriLankan Airlines’ ad not only showcases the cultural and spiritual significance of these sites but also encourages travelers to explore Sri Lanka’s rich heritage, making the Ramayana Trail a must-see destination for history and mythology enthusiasts.

Zomato launches ‘Food Rescue’ to reduce food wastage

Bhanu, who currently works as a product manager at a startup, shared that he regularly posts suggestions on Twitter, tagging companies like Zomato to offer ideas for enhancing their services.

New feature aims to minimize food wastage while providing customers access to fresh meals at reduced prices.

How Pan Parag’s ‘Baraati’ ad catalysed brand endorsements among film stars

After more than 35 years, we still remember this ad as it dealt with a grave matter like dowry with a light touch and catalysed the trend of film stars starring in ads. (Stills from the ad)

Pan Parag’s famous ‘Baraati’ ad saw the presence of thespians Shammi Kapoor and Ashok Kumar. Storyboard18 reached out to the creative team, who talked about how the ad came to be.

Moo Deng says no more ‘H for Hippo’, recommends ‘H for Handwashing’ in ‘Confessions of Moo Deng’ video

Along with Moo Deng, Lifebuoy’s AI-powered handwashing teacher AI-Teacher Hippo is a significant leap forward in Lifebuoy's commitment to make handwashing with soap a habit for life for children all over the world, stated the company.

In the video, Moo Deng opines that she is super talented and can do more with her life than becoming another hippo that represents the letter H. When observing the habits of hundreds of humans she sees every day, Moo Deng realizes that the letter H should stand for something more useful to humans: handwashing.

Ex employees, netizens slam Sharan Hegde for poor financial decisions

In a LinkedIn post, Sharan Hegde attributed the layoffs to "some mistakes with hiring and redundant expenses" made during the company’s expansion phase. He also suggested that AI-driven automation had played a role in rendering certain positions redundant.

Netizens highlight the irony of a “financial planning” company laying off employees while facing criticism for reckless spending and lack of foresight.