Category: Advertising

BFSI sector’s ad volumes see 37% increase in print in H1 FY24

BFSI ad volume saw a drop in the radio medium in H12024, according to the TAM Adex report. (Representative Image: Erik Mclean via Unsplash)

The banking, financial services, and insurance sector’s ad volumes saw a 14% increase on TV, and 17% in digital but a drop of 2% on radio, compared to the first half of fiscal year 2023.

InspiRAYtion Ten: What’s the value of what inspires you?

If Advertising has a superpower, it is to connect two things in ways they haven’t been connected before, or to show you the same old thing in an all new light. No idea generation technique can help with the raw ingredients for that process, unless you’re outside the office, hanging with real people who are as far away from advertising as can humanly be. It’s in their utterances, that our success lies, writes adman Rayomand J Patell. (Image source: WikiArt)

While one would love to correlate advertising success to the work directly, one’s value lies in the creativity that is brought to the table, writes adman Rayomand J Patell in this week’s InspiRAYtion.

Why Asian Paints’ Gattu continues to strike an emotional chord with the masses

The mascot, whose black hair dangled over his right eye, was dressed in half-sleeved shirts, half pants, had braces on his teeth, and carried a paint brush along with a dripping can of Asian Paints. (Image source: Wirally from LinkedIn)

Asian Paints’ Gattu is regarded as one of the successful mascots of Indian advertising . Storyboard18 looks at the birth of Gattu, his role in the brand’s marketing, and more.

Hyundai Motor India increases ad budget as IPO nears, eyes trusted brand positioning

Hyundai Motor sold 186,408 units of passenger vehicles between October and December 2024

According to the Draft Red Herring Prospectus (DRHP), submitted to the Securities and Exchange Board of India (Sebi) in June this year, Hyundai Motors has spent Rs 677 crore on advertisement and sales promotion on a standalone basis in fiscal year 2023 (FY23)

Breaking: Rainmaker Consults bags Jamba’s media and creative mandate

Rainmaker Consults, which will be handling Jamba's PR, creative and media mandate (both on digital and traditional channels), is a strategic PR and marketing communications agency based in Mumbai.

The American quick-service restaurant debuted in the Indian market this week. Rainmaker Consults services brands like ITC, Courtyard by Marriott, Neuma and One8 Commune.

World Mental Health Day 2024: Identifying Burnout and Managing Well-being at Workplace

The modern workplace, with its demands, deadlines, and high-stakes decision-making, has evolved into a breeding ground for mental, emotional, and physical stress. (Image source: Unsplash)

As World Mental Health Day urges workplaces to prioritize mental health, workplace burnout becomes an increasing concern; early detection and proactive strategies can help organizations maintain employee well-being and productivity.

PVR-INOX partners with Khushi Advertising; aims to drive cinema advertising in South India

Very low cost theaters (with a capital investment below INR4 million each) will also come into being across approximately 88 cities with populations between 100k and 500k, and in the next 300 to 500 even smaller towns with populations below 100k. These theaters, which will thrive on mass and spectacular films, will have lower ticket and food and beverage prices, and will help in growing footfalls from underserved markets.

The partnership reflects the confidence in the future potential of cinema advertising, which saw a growth rate of 36% last year—one of the highest in the Indian media space.

Samsung and Apple lead India’s festive smartphone sales surge

The survey further reveals that West India experienced the highest sales growth at 8%, while North, South, and East India each recorded a 7% increase.

The first wave of the 2024 festive season saw smartphone sales hit $3 billion, with deep discounts and aggressive marketing strategies propelling Samsung and Apple to the forefront of consumer demand.