Category: Advertising

Ultra Media launches two new OTT platforms, targets Rs 500 crore investment

With the launch of Ultra Play and Ultra Gaane, the group aims to offer audiences an unparalleled digital experience by preserving the legacy of Hindi cinema and music while also providing fresh, original content

The Rs 500 crore investment will be allocated as follows: Rs 250 crore for content acquisition to ensure a diverse and robust library across all platforms, Rs 200 crore for the production of new content, and Rs 50 crore for marketing and technological advancements.

Advertisers abandon X over extreme content

Under the new structure, the Premium+ plan—which offers an ad-free experience, priority support, and enhanced algorithmic visibility—has increased to Rs 1,750 per month on the web, up from the previous Rs 1,300.

X has faced significant backlash from advertisers due to its lax content moderation and Musk’s own controversial statements.

Whiteline Group introduces “Tinder Leave” for employees seeking love

The company's generous offer includes six months of free access to Tinder Platinum or Tinder Gold, premium versions of the popular dating app that provide enhanced features to boost users' chances of finding a match. (Image source: Tinder)

Bangkok-based marketing agency rolls out paid dating leave, offering employees premium Tinder subscriptions to boost work-life balance.

GCPL boss Sudhir Sitapati crowdsources views on which GoodKnight ad to run

Under the leadership of CEO Sudhir Sitapati, the company is deliberating between two distinct creative directions for their flagship product, the GoodKnight Liquid Vapouriser. (Left to Right): Sudhir Sitapati (Image Source: LinkedIn), Godrej Consumer Products Limited (Image Source: Google Play)

In an innovative marketing twist, GCPL MD and CEO Sudhir Sitapati turns to social media to crowdsource opinions on which GoodKnight advertisement to air, featuring a cutting-edge product.

Bombay High Court restrains Abbott’s ad, grants temporary relief to HUL: Report

The board formed a committee of independent directors to explore various alternatives for the ice cream business and provide recommendations. These recommendations will be reviewed by both the Audit Committee and the Board.

HUL’s legal representative reached out to Abbott and sought clarity on the issue, but said that it failed to get any ‘substantial’ response from Abbott

hoichoi achieves 60:40 gender balance; 200 percent ad revenue growth

In addition to direct subscription revenue, hoichoi has diversified its revenue streams through bundling partnerships and initiatives, such as Hindi dubbing of its Bengali shows. Mukherjee points out that hoichoi's extensive original content catalogue, including Hindi-dubbed versions, has contributed significantly to its revenue, especially in the Hindi market.

While West Bengal remains hoichoi’s core market, over 45% of its users come from other regions of India, says Soumya Mukherjee Chief Operating Officer – hoichoi (India & Bangladesh).

ASCI to stay ahead in tech curve, will increase focus on financial sector: ASCI Chairman

Sinha has worn many hats in a career spanning over three decades. He has been a nuclear design engineer, a banker, a strategy and marketing head for media and internet companies, and an advertising strategist.

Sinha discussed in-depth about growth of ASCI, challenges, technological advancement and role of the self regulatory body in consultative process. Storyboard18 was first to report about Partha Sinha’s appointment as the new ASCI Chairman.

Pernod Ricard to sell Imperial Blue in shift towards premium brands

PRI has a strong portfolio of brands, which includes both global premium brands like Absolute, Chivas Regal, and Glenlivet, as well as popular domestic brands such as Royal Stag, Blenders Pride, and Imperial Blue.

French Spirits Giant, Pernod Ricard, plans to divest from its popular Imperial Blue whisky brand in India, focusing on upscale labels like Glenlivet and Chivas Regal.