Advertising – Page 54

Kroll’s Aviral Jain on Virat Kohli reclaiming top spot with brand value of $227.9 million

Earlier in June, Virat Kohli-backed Wrogn had raised Rs 125 crore ($15 million) from Aditya Birla Group-owned TMRW House of Brands.

Kiara Advani’s climb from rank 16 to 12 and Rashmika Mandanna’s move from rank 25 to 20 underscored their notable upward trajectory in the celebrity rankings.

Fashion influencer Nancy Tyagi: ‘Influencer success is a blend of hustle and heart’

Building a successful online presence takes grit. I learned early on to develop thick skin and focus on creating content I believed in, says Nancy Tyagi.

Nancy Tyagi discusses her journey from civil service aspirations to navigating the glitzy realm of red carpets. She shares perspectives on influencer culture and offers advice on dealing with internet trolls.

Mahindra commemorates 25 Years of Kargil Vijay Diwas with ‘Hearts to Bravehearts’ initiative

his initiative aims to honour the courage, sacrifice, and resilience of the soldiers.

Mahindra will utilize their extensive network to deliver messages from Mahindra Dealerships to three locations of military significance from where convoys of Mahindra SUVs will flag off.

Ogilvy, Leo Burnett, VML and Early Man Film bag Silver and Bronze Lions on Day 2 of Cannes Lions 2024

This takes India’s final grand total tally to 18, a rather underwhelming performance this year round.

Indian agencies picked up a total of three more Lions on June 18 at the ongoing festival, taking the total tally for India to 9.

Birla Opus launches its new thematic communication

In February 2024, the Aditya Birla Group entered into the paint industry with the launch of Birla Opus. The company plans to establish six manufacturing facilities nationwide by 2025.

The film showcases Hi-Definition, 3D feature animation with silhouettes. It has a track created by Indian composer with the message – ‘Duniya Ko Rang Do’ (Colour the world).

Maruti Suzuki’s Partho Banerjee on targeting young eco conscious consumers and more

Partho Banerjee, Senior Executive Officer, Marketing & Sales, Maruti Suzuki India Limited

Partho Banerjee, Senior Executive Officer, Marketing & Sales, Maruti Suzuki India Limited, says that the campaign aims to dispel any perception in the market that S-CNG vehicles are less than their petrol counterparts.

McCann Worldgroup India wins India’s first Gold Lion at Cannes Lions 2024

Indian agencies as per the current tally, have picked up a total of four Lions at the ongoing festival.

The agency won a Gold and a Bronze Lion in the Health & Wellness category at the Cannes Lions International Festival of Creativity, for Buckaroo Footwear’s ‘Fit My Feet’ campaign.

Meesho’s Soumitra Choubey: Witnessing a surge of Gen Z users under 25 joining the platform

Soumitra Choubey, Associate Director - Brand Marketing, Meesho

Soumitra Choubey, Associate Director – Brand Marketing, Meesho sheds light on the inspiration behind the Meesho Trendz campaign and further delves into the importance of Gen Z as a core demographic, explores the strategic role of digital media investments, and more.

Cannes Lions 2024: India bags 20 shortlists in Design, Entertainment, Direct Lions, Industry Craft, Media and PR categories

The total number of shortlists for India has now gone up to 38.

McCann Worldgroup, Leo Burnett, VML, Dentsu Creative, DDB Mudra, Ogilvy, FCB Kinnect and Rapport Advertising have bagged shortlists in 11 Lions categories.

Not sure the Chatpat campaign would’ve had the same effect if the character was called Vishnu: Kartikeya Tiwari, FCB Kinnect

Kartikeya Tiwari, national creative director, FCB Kinnect, stated, "In the last two decades, names have become important because it helps cut through the clutter. A name which is attractive, unique, and arouses curiosity is critical. If one gets the name right, it lends a lot to the work and to the writing as well. If the character’s name was not Chatpat, we wouldn't have been able to write the line, ‘Banta hai apun Chatpat, Gyaan dega sabko Jhatpat’." (Stills from the campaign)

In a conversation with Storyboard18, Kartikeya Tiwari, national creative director, FCB Kinnect, touched upon the inspiration behind the Cannes Lion-winning campaign Chatpat, pros of guerrilla filmmaking, and whether a rose smells just as sweet by any other name.