Advertising – Page 53

Return to Retro: Brands are singing same old song to inject nostalgia

Nostalgia is a powerful route because it relies on sensory stimuli like taste and touch to trigger emotional associations with a past— which is often idealised by consumers, say experts. (Stills from the ads)

From reviving old logos and jingles to repurposing old insights, nostalgia is becoming an important peg for brands in storytelling these days— but is GenZ impressed? Experts doubt.

Havas 2024 report highlights resilience amid ‘permacrisis’

The report introduces the term 'permacrisis' to describe the persistent nature of global challenges - ranging from climate change and rising living costs to political turmoil and humanitarian crises.

The global study reveals optimism, newfound resilience, and a growing sense of control in a world marketed by continuous disruptions.

EC focuses on curbing Deepfake content during Maharashtra polls

On Tuesday, the Election Commission (EC) announced the schedule for the Maharashtra and Jharkhand assembly elections, as well as by-elections for 47 Assembly seats and the Wayanad Lok Sabha seat.

The Maharashtra government reportedly spent Rs 900 crore on advertising and public relations to promote state welfare schemes.

CCPA issues guidelines against greenwashing, misleading environmental claims

"It is imperative that these positions are filled as soon as possible to ensure consumer cases are handled efficiently," Khare said.

Consumer Affairs Secretary Nidhi Khare says that Central Consumer Protection Authority (CCPA) may initiate individual or class actions if investigations indicate violations of the Consumer Protection Act, greenwashing guidelines, and other relevant rules.

Madison wins media mandate for Parag Milk Foods’ Rs 100-120 cr account

In the past, Parag Milk Foods had multiple agencies on board, including GroupM’s m/SIX, Gozoop, Carat, Scion, J. Walter Thompson India (now VML India), among others.

The agency will cater to all the sub brands such as Gowardhan, Go, Pride of Cows and Avvatar

Media accounts worth Rs 2500 crore are up for grabs this festive season

Storyboard18 first broke the news in June that the media mandate of Hero Motocorp's has called for pitch.

When most companies are caught up making most of the festive season, likes of Ola, Hero MotoCorp, Lenskart, Dabur, Tata Motors and Kotak Mahindra are in the midst of media pitches.

EXCLUSIVE: Is Ola’s mega media account up for grabs?

Ola’s media account is bound to run into hundreds of crores, making it one of the largest media accounts in the country. Storyboard18 has also learnt that Ola has finalised a large networked media agency but is yet to sign off on the deal.

Elon Musk drops Unilever from X’s antitrust lawsuit, reaches agreement on brand safety

In April, Unilever announced scaling back environmental and social pledges.

A lawsuit accused the World Federation of Advertisers and group members Unilever, CVS Health, and Dansih renewable energy firm Orsted of conspiring to withhold ‘billions of dollars in advertising revenue’ from X

Gulf Oil Lubricants unveils new movie-based campaign, showcasing ‘together we are unstoppable’ tagline

"The genesis of the ad has been our journey as a brand. We've been a brand with a human touch, I would say. As you know, the category is very low involvement, mid-involvement, a lot of rationale behind buying lubricants. But human connect is always what people want to see. And, together we are unstoppable is about that – the challenge, the emotions, the passion," stated Ravi Chawla, MD & CEO of Gulf Oil Lubricants India. (Stills from the campaign)

To explore the inspiration behind the campaign and Gulf Oil’s strategy for making it a lasting success for both brand recognition and business growth, CNBC-TV18 interviewed Ravi Chawla, MD & CEO of Gulf Oil Lubricants India, and Amit Wadhwa, CEO of Dentsu Creative Group.

BFSI sector’s ad volumes see 37% increase in print in H1 FY24

BFSI ad volume saw a drop in the radio medium in H12024, according to the TAM Adex report. (Representative Image: Erik Mclean via Unsplash)

The banking, financial services, and insurance sector’s ad volumes saw a 14% increase on TV, and 17% in digital but a drop of 2% on radio, compared to the first half of fiscal year 2023.