Advertising – Page 53

Media agencies fear BMC outdoor ad policy to negatively impact ad investments

Times Internet Ltd has witnessed a marginal rise in its advertisement revenue in FY 24

The recently released BMC draft policy on outdoor advertising has sparked a debate in adland over ambiguities and stringency.

EXCLUSIVE: BMC clarifies, OOH agencies and not advertisers responsible in case of ad-hoarding mishaps

BMC’s draft policy includes terms like permit holder, advertiser, and agency to clarify accountability in case of an accident.

A senior BMC official told Storyboard18 that in such incidents, the OOH agency is regarded as the offender, not the advertiser.

Thums Up rolls out ad film with Manu Bhaker

Thumps Up film that features Manu Bhaker has been conceptualised by Ogilvy.

As part of its campaign ‘Utha Thums Up, Jagaa Toofan’ which also features Sift Kaur Samra, Lovlina Borgohain, Nikhat Zareen, Rubina Francis, and Sakshi Kasana, the film has been conceptualised by Ogilvy.

Premium and luxury brands increase ad spends by 10 percent

Sectors such as cosmetics, fragrances, and automobiles are spending heavily on advertisements.

India’s luxury market is forecast to expand to 3.5 times its current size, reaching $85-90 billion by 2030 due to rapid economic growth.

SC drops contempt of court charges against Patanjali, Baba Ramdev, Balkrishna

The arrest warrant was issued against Baba Ramdev and Acharya Balkrishna over them failing to attend a court hearing scheduled earlier this month.

In February, the SC imposed a ban on Patanjali Ayurved’s misleading ads and issued contempt of court notices to Ramdev and Balkrishna.

Laughter in Every Sip: Sprite’s ‘Joke in a Bottle’ Campaign

In essence, Sprite's 'Joke in a Bottle' campaign not only quenched thirst but also brought laughter and entertainment to countless consumers.

Sprite’s campaign had a clear objective: to position itself not just as a refreshing beverage, but as a source of entertainment and relief.

Gan.AI launches Myna-mini, a TTS model supporting 22 Indic languages

The TTS model supports all 22 official Indic languages including English.

Gan.AI’s technology has been used by brands for personalizing video and audio campaigns, including Uber, Cadbury, Swiggy, Zomato, the San Antonio Spurs, and Mumbai Indians.

InspiRAYtion: Schrodinger’s Agency

Make no mistake, creativity is like watching for a ship at night. If you look for it dead ahead, you will never spot it. But if you’re relaxed and looking sideways, you’ll catch it. (Image: manja-vitolic via Unsplash)

“If you were somewhat awake through school, you’d know about Schrodinger’s Cat. Advertising being at the intersection of Commerce and Art, renders all agencies Schrodinger’s Agencies,” writes Rayomand J Patell in this week’s InspiRAYtion.

Unified system to address misleading ads underway

In 2020, the Competition Commission of India (CCI) in 2020 ordered an investigation into Amazon and Flipkart for allegedly promoting certain sellers with which they had business arrangements and giving priority to certain listings.

Single system will help the government to streamline customer complaints because the current framework of multiple redressal platforms cause delays.

Tonic Worldwide bags digital mandate for Greenply

The Greenply account will be managed by the Tonic Worldwide's Mumbai office.

Tonic Worldwide will serve as the digital partner for Greenply with a goal to amplify the brand’s digital footprint.