Advertising – Page 52

BMC reviewing feedback from OOH ad agencies, will exclude central agencies

The Indian Outdoor Advertising Association had requested that the BMC extend the deadline for submitting suggestions by two months.

The BMC officials are reviewing the feedback given by multiple stakeholders to frame a policy on hoardings.

Bow, Wow: How Cheeka the pug made Hutch a household name

The film tasted instant success on release, as did the dog. The price of a pug went up from around Rs 7,000 to over Rs 35,000, said Rao, and added that pugs came to be popularly known as the `Hutch dog.’ (Stills from the ad)

Storyboard18 spoke to veteran ad men Piyush Pandey, Rajiv Rao, and filmmaker Prakash Varma, who discussed the making of the iconic film that’s left indelible pugmarks on the landscape of Indian advertising.

Coca-Cola’s “Happy to Queue” campaign with Ogilvy turns waiting lines into festive experiences

“Real Magic is when you can make standing in a line exciting & refreshing. This festive season Coke Happy to Queue gave people a chance to experience what it feels like to be inside a Coke bottle. Uplifting them to feel one with the fizz and the bubbles”, remarked Sukesh Nayak, Chief Creative Officer, Ogilvy India.

The brand’s latest experiential campaign, “Happy to Queue,” brought a giant Coca-Cola bottle installation to Andheri Cha Raja, one of the most popular Ganesh Utsav celebrations in Mumbai.

GenZ fashion startup NEWME launches 90-minute delivery service in Delhi-NCR

Founded in 2022, NEWME targets GenZ customers in India and Southeast Asia.

Pilot program in Delhi-NCR aims to revolutionize fast fashion delivery times.

Meet the female trailblazers at the top of the world’s most famous ad agency – Ogilvy

These inspiring female leaders are at the helm of creative innovation, brand strategy, and agency growth, pushing boundaries and redefining success in the advertising world. (L-R: Devika Bulchandani, Liz Taylor, Stacey Ryan-Cornelius, Fiona Gordon)

Ogilvy’s trailblazing women that are redefining creativity, strategy, business and leadership in the fast-evolving world of advertising.

EU regulators to probe Google over its AI model, raises privacy concerns

AI-powered applications like fashion avatars, smart shopping carts, and virtual influencers are enhancing customer engagement. 47% of retailers state that AI has led to new product and service developments

Ireland’s Data Protection Commission (DPC), the lead EU regulator for most of the top U.S. internet firms said that the probe concerned the Alphabet Inc (GOOGL.O), opens new tab unit’s Pathways Language Model 2 (PaLM 2).

Panasonic to end 37 year partnership with International Olympic Committee

Panasonic is one of the 15 top sponsors of the International Olympic Committee. (Representative Image: Jametlene Reskp via Unsplash)

Panasonic has agreed not to extend the agreement after the expiration of the current contract term at the end of December 2024.

Google faces new antitrust battle over advertising tech monopoly

Google Ads also has opt-out options at both the account and individual campaign levels to ensure flexibility.

Google disputes the claims of excessive fees and argues that its integrated technology ensures faster ad delivery and improved security.

ISA rolls out Media Charter for digital ad ecosystem to address ad fraud, first-party data, brand safety

The event saw the launch of the four key playbooks addressing Brand Safety, Viewability, Ad Fraud and First-Party Data. The event was attended by Advertisers, Agency Partners and Publishers. (Image source: Facebook)

This initiative is aimed at enhancing transparency, security, and collaboration within the country’s fast-growing digital advertising landscape.

ASCI escalates issue of illegal betting and gambling platforms’ ads to MIB

The proposed overhaul of these laws comes amid a surge in applications from non-governmental organizations, trade bodies, and private firms seeking permission to use terms like “India,” “Commission,” “Corporation,” and “Bureau” in their names.

Storyboard18 recently reported that offshore illegal gambling firms have been using the Pro Kabaddi League (PKL) as a sporting platform for surrogate advertising.