Advertising – Page 52

EXCLUSIVE: Meta to allow Alcohol, Real Money Gambling ads on its platform in India

From August 27, 2024, businesses in India can onboard WhatsApp Business Platform for messaging in the verticals such as Alcohol and Real Money Gambling.

BREAKING: Meta to allow Alcohol, Real Money Gambling ads on its platforms in India?

Real Money Gaming players fume over allowing gambling and betting platforms in India to use Meta as a platform for advertising.

CCPA imposes Rs 3 Lakh penalty on education institute for misleading advertisement

In response to the lawsuit, M&M issued a statement expressing its intent to find an amicable resolution, as per reports.

CCPA also ordered Sriram’s IAS to discontinue misleading advertisement with immediate effect

Exclusive: Mumbai Police freezes ‘No Objection Certificates’ for OOH hoardings

Stakeholders are of the opinion that the BMC can not abruptly remove the existing policy guidelines, especially when many of them have already sealed their deals as per the existing guidelines. (Image source: Unsplash)

The BMC’s guidelines for hoardings state that no illuminated, digital, LED, or LCD advertisements shall be permitted without an NOC from the Mumbai Traffic Police Department.

HUL sees rise in consumer complaints against its advertisements

In FY 2020-21 HUL in its annual report, had disclosed that 28 complaints were filed against its ads with the Advertising Standards Council of India (ASCI). In FY 2021-22, 14 complaints were filed with ASCI.

Baba Ramdev’s “poisonous medicines of allopathy” comment comes 2 days after SC drops contempt charges

The contempt proceedings against Baba Ramdev began last year when the Indian Medical Association filed a petition against Patanjali’s misleading ads attacking allopathy.

‘Never good to be out of media for a long time,’ says Info Edge MD on aggressive ad spending by Naukri

Info Edge India's Managing Director Hitesh Oberoi. (Image source: Plaksha University)

According to the quarter-first earnings of Info Edge India, the company’s advertisement and promotion cost soared by 17% to Rs 100 crore from Rs 85.5 crore YoY

South Mumbai residents oppose hoardings on coastal road, MCZMA defers its plans

Breach Candy Residents Forum had also initiated a protest against the plan to install hoardings alongside the coastal road, collecting over 5,000 signatures via online protest petitions.

The MCZMA is a body that clears projects in coastal areas of the state that are governed by the Coastal Regulation Zone (CRZ) of the Environment Protection Act.

Ad war: LIC and ACESO engage in advertisement battle over policyholders

According to the Life Insurance Corporation of India, 'Certain unregulated entities may be seeking to benefit at the cost of LIC's strong market position and sovereign guarantee'

LIC came out with an ad on 13 August wherein it cautioned policyholders not to assign life insurance policies to unregulated entities

Exclusive: Beauty brand Oriflame calls for Media and Creative pitch

According to Oriflame’s 2023 Annual report, Oriflame entered Asia in 1986, and currently has operations in China, India, Indonesia, Vietnam, Pakistan, Sri Lanka.

Oriflame is recalibrating its marketing and expansion strategies for the Indian market.