Advertising – Page 52

HUL sees rise in consumer complaints against its advertisements

In FY 2020-21 HUL in its annual report, had disclosed that 28 complaints were filed against its ads with the Advertising Standards Council of India (ASCI). In FY 2021-22, 14 complaints were filed with ASCI.

Baba Ramdev’s “poisonous medicines of allopathy” comment comes 2 days after SC drops contempt charges

The contempt proceedings against Baba Ramdev began last year when the Indian Medical Association filed a petition against Patanjali’s misleading ads attacking allopathy.

‘Never good to be out of media for a long time,’ says Info Edge MD on aggressive ad spending by Naukri

Info Edge India's Managing Director Hitesh Oberoi. (Image source: Plaksha University)

According to the quarter-first earnings of Info Edge India, the company’s advertisement and promotion cost soared by 17% to Rs 100 crore from Rs 85.5 crore YoY

South Mumbai residents oppose hoardings on coastal road, MCZMA defers its plans

Breach Candy Residents Forum had also initiated a protest against the plan to install hoardings alongside the coastal road, collecting over 5,000 signatures via online protest petitions.

The MCZMA is a body that clears projects in coastal areas of the state that are governed by the Coastal Regulation Zone (CRZ) of the Environment Protection Act.

Ad war: LIC and ACESO engage in advertisement battle over policyholders

According to the Life Insurance Corporation of India, 'Certain unregulated entities may be seeking to benefit at the cost of LIC's strong market position and sovereign guarantee'

LIC came out with an ad on 13 August wherein it cautioned policyholders not to assign life insurance policies to unregulated entities

Exclusive: Beauty brand Oriflame calls for Media and Creative pitch

According to Oriflame’s 2023 Annual report, Oriflame entered Asia in 1986, and currently has operations in China, India, Indonesia, Vietnam, Pakistan, Sri Lanka.

Oriflame is recalibrating its marketing and expansion strategies for the Indian market.

PM Modi acknowledges game devs, ignores RMG players

Prime Minister in April last year met India's top gamers and gaming content creators. He was seen interacting with gamers and shared how gaming industry is taking centre stage.

However, it should be noted that there was no respite given to Real Money Gaming players in the market.

Dentsu Group: India biz showing “encouraging signs” after long period underperformance

Dentsu said it will focus on strengthening cross-selling across APAC as it rolls out the One Dentsu strategy in the region.

India Shines: ‘Har Ghar Tiranga’ ad campaign highlights nation’s achievements in sports, space, and more

Har Ghar Tiranga Anthem 2024

The ‘Har Gahr Tiranga 2024’ campaign showcased the rich diversity of India. From Leh Ladakh to Kanyakumari, the song comprises multilingual lyrics

Ethical and Legal Implications of Brands Congratulating Influencers and Athletes

This raises concerns about the authenticity of the brand's messaging. If a brand did not stand by the influencer or athlete during their journey, is it ethical to suddenly align themselves with their success?

Congratulatory messages often blur the lines between genuine appreciation and opportunistic marketing, writes KlugKlug’s Vaibhav Gupta.