Category: Advertising

Zupee unveils ‘Sadiyon Se India Ka Apna Game’ campaign with Saif Ali Khan

The ‘Sadiyon Se India Ka Apna Game’ campaign is conceptualized and produced by Leo Burnett India and will span across TV, digital, print, radio, and outdoor platforms, complemented by a series of short films.

The campaign features Saif Ali Khan, Sunil Grover, Mouni Roy, Vijay Raaz, and Abhay Deol, with each celebrity embodying a different era, bringing alive the idea that Ludo is truly ‘Sadiyon Se India Ka Apna Game’.

Posterscope India rolls out ‘See Life in Panorama’ OOH campaign for L’Oréal Paris

The CGI concept integrates traditional billboards with digital amplification. The campaign illustrates the mascara’s advanced formula that captures every lash, stated the company. (Still from the campaign)

Conceptualised and executed by Posterscope, the out-of-home (OOH) agency from dentsu India, this CGI campaign is displayed on a cluster of billboards in the neighborhood of Bandra Turner Road. It will also be featured on other physical billboards in prominent Mumbai locations.

IPG in talks to sell digital marketing agency R/GA to TCS: Report

R/GA has experienced executive turnover and client losses, and its revenue last year shrunk by roughly 20% to around $200 million. The conversations with TCS are likely to help IPG streamline its business.

IPG, considered the world’s fourth-largest advertising, is considering selling its digital marketing agency R/GA, valued at around $300 million, to Tata Consultancy Services.

The art of the matter: How MP Tourism and Ogilvy told and retold a success story

MP Tourism's television ads grew 4.7 times at 475% of indexed growth, on average, in 2023.

It’s one of the longest partnerships in the segment, and one that has proved beneficial to both. But the Madhya Pradesh Tourism Board has empanelled four to six agencies, and 64 media owners under different categories for its advertising and communications.

Godrej Capital partners with Platinum Outdoor for multicity OOH campaign

Over a span of 20 days, Platinum Outdoor strategically placed over 170 high-impact units across key locations including high-traffic arterial roads, junctions, market areas, and industrial belts.

With a strategic media mix spanning 28 cities, the campaign aims to amplify awareness and consideration among potential customers that aligns with the Godrej Capital’s vision to target hub and spoke markets.

Indian advertising industry to hit Rs 1.2 trillion in 2024; digital share to reach 50%: IPG Mediabrands

Digital media is poised for +15.9% growth, the surge is propelled by the Government of India’s thrust on digital infrastructure, making internet accessible and affordable, says Magna report.

The advertising revenue to grow +11.8% this year. CPG, Auto, Retail, Government and Political advertising, and Finance are expected to be the most dominant sectors contributing to India’s adex growth in 2024,

Sun, Sea, and Scam: Adland introspects its ‘poor show’ at Cannes Lions 2024

One may argue to be less critical of the dismal performance of the Indian contingent at Cannes Lions this year, considering everyone goes through a ‘phase’. However it is to be noted that India is home to more than 40,000 ad agencies. (Photo: Unsplash)

What does the poor performance of Indian ad agencies at Cannes Lions 2024 mean for the ad industry and ecosystem?