Advertising – Page 52

Amazon Ads launches a new AI Video generator

Amazon Ads also introduced a new live image capability that makes it easier for brands to create short, animated campaign images. Live image will be offered as part of Image generator, a generative AI-powered technology designed to remove creative barriers and enable brands to produce lifestyle imagery that enhances ad performance. (Still from the video)

The new feature, Video generator, creates visually rich video content in a matter of minutes and at no additional cost. Using a single product image, Video generator curates custom AI-generated videos tailored to a product’s distinct selling proposition and features.

S4 Capital’s revenue drops to $498.5 million, debt spikes up in H1 2024

S4 Capital's revenue declines by 13.5% in H1 2024

S4 Capital attributed its performance to continued uncertainty around global macroeconomic conditions, high interest rates, and caution from tech clients

Bombay High Court restrains Apollo Tyres from “defamatory” ad against CEAT

In response to the lawsuit, M&M issued a statement expressing its intent to find an amicable resolution, as per reports.

The Bombay High Court further found that the Visual Commercial (VC) aired by Apollo Tyres was “prima facie” derogatory and disparaged CEAT’s product.

Clinic Plus’ Beti Bann Ke Aana’ campaign celebrates the gift of a girl child

UN data reveals that over 2,000 female fetuses are aborted every day due to illegal sex-selective practices. This statistic underscores the unfortunate perception that girls hold less value, added the company. (Still from the ad film)

Through the campaign, Clinic Plus tackles a deeply ingrained societal issue – the preference for male children over female. With its message of ‘Wish for a Girl Child’ or ‘Beti Bann Ke Aana,’ Clinic Plus hopes to spark a shift in cultural attitudes, encouraging families to celebrate the arrival of daughters with the same joy and enthusiasm.

ASCI joins ICAS global think tank to advance responsible advertising

For brands, cookies facilitate targeted ads, better engagement, and improved ROI.

This initiative is dedicated to fostering self-regulatory engagement, critical thinking, and research to advance responsible advertising worldwide.

Google wins court case against $1.66 billion EU antitrust fine

The EU's General Court said it was throwing out the 2019 penalty imposed by the European Commission

Regulators had alleged that Google — as a dominant online ad broker — illegally prevented rivals such as Yahoo Inc. and Microsoft Corp. from placing ads on third-party websites.

Criteo and Swiggy collaborate to boost quick commerce advertising

Swiggy on Wednesday tied up with Criteo to enhance retail media capabilities

Zomato bans AI-generated images from menus with immediate effect

Zomato maintained that Nona Lifestyle had failed to meet delivery deadlines, resulting in penalties outlined in their contract.

Non-compliant restaurants to face delisting; Zomato offers discounted photoshoots to aid transition.

Dentsu’s Focus: Clients, talent, growth, and capability building

Effectiveness is a really big thing that clients are asking us for. Media's actually got onto the boardroom table. And so what a lot of our clients are asking for is business intelligence. How are my media dollars really driving my business impact so they can take it to the board?, stated Amanda Morrissey. (From left to right: Prerna Mehrotra, Amanda Morrissey, Shenda Loughnane and Anita Kotwani)

Dentsu’s global leadership, represented by Amanda Morrissey and Shenda Loughnane, were visiting India. Morrissey, global president of iProspect, the digital wing of the advertising major, and chief growth officer, media, Dentsu, outlined the pillars that have shaped their trajectory this year: a focus on clients, talent development, growth and capability building.

Noise and Zepto join forces for 10-minute gadget deliveries

Taking the announcement on LinkedIn, Khatri expressed his enthusiasm for the initiative, stating it was designed with the needs of today's fast-paced lifestyle in mind.

In a first-of-its-kind partnership, Noise and Zepto aim to bring one’s favourite gadgets to one’s doorstep in record time.