Advertising – Page 52

WPP India revenue grew 2.3% in September quarter led by GroupM

The revenue less pass-through costs for the advertising giant WPP in India stood at 6.2% for the September quarter’24. CEO Mark Read says that the agency saw growth in North America, Western Continental Europe, and India, though trading in China remained difficult.

Reddit celebrates Diwali with community awards and avatars

Redditors can personalise their virtual identities with new Diwali-inspired avatars featuring unique hairstyles, outfits, and accessories that capture the essence of the festival.

Recently, in February this year, Reddit made its initial public offering (IPO) public in the US.

Google improves ad performance for travelers; expands Travel Feeds in Search Ads

Google Ads also has opt-out options at both the account and individual campaign levels to ensure flexibility.

With Travel Feeds in Search Ads, all hotel advertisers can now showcase feed data, such as hotels, prices, dates, ratings and images.

Festive season ad spends shift: TV ad spends down 10%; digital up 20%

The study also reveals that overall attrition rates declined to 17.7 percent in 2024 from a high of 18.7 percent in 2023 and 21.4 percent in 2022, indicating the availability of a larger talent pool post the Great Resignation.

In the Navratri period alone, television ad volumes saw an 8% decline, on the back of fewer marquee events— which can significantly impact the overall adex growth this year.

ASCI to host Global Summit for Ad self-regulation in Mumbai in March 2025

As part of the summit, ASCI Academy will host a thought leadership event called the “Global Adda” that will see the launch of important reports and conduct discussions on the topics of future regulatory trends in advertising, diversity and inclusion with a focus on masculinities, and the opportunities and guardrails around AI in advertising.

The summit will host advertising Self-Regulatory Organisations (SRO) from over 27 ICAS member countries, along with representatives of six international advertising associations and other industry delegates. The summit will also feature the ICAS Global Self-Regulation Awards, celebrating best practices in advertising self-regulation worldwide.

Homebuyers’ association calls for real estate guidelines under Consumer Protection Act: Report

NCR remained a significant player in Pan India’s housing sales, capturing 15 percent of total sales in Q3 2024 ( Image: Unsplash)

The association highlighted the issue of misleading advertisements, wherein developers exaggerate the features of properties.

InspiRAYtion Eleven: Pollyanna and the eternal sunshine of her optimistic mind

"All change for the better starts within us, if you’ve read the book Pollyanna, she was, “a gifted individual with the ability to direct her extreme optimism and good-naturedness (for the good) towards the manipulating of the negative, worldly, cynical or disillusioned emotions of the adults that inhabited her life.”, highlighted adman Rayomand J Patell.

Somewhere along the way agencies have accepted that fear and insecurity are the base emotions to operate from. To lead from weakness rather than to lead from strength. So, it’s incumbent to weaponise optimism, writes adman Rayomand J Patell in this week’s InspiRAYtion.

Havells India profits surge 9.5% in Q2, festive shift boosts ad spends

High commodity price volatility impacted contribution margins, especially in the cable segment. Decent growth in switches and domestic switchgear offset the impact of higher base due to large institutional orders last year in the industrial switchgear (IP) segment. The switchgear segment reported revenue of Rs 551 crore, up 4% YoY.

Lloyd reported a steady performance in the non-seasonal quarter, with a contribution margin improvement to 14% from 3.9% last year and 13.2% in the June quarter.

Zepto’s sweet surprise: Soan Papdi takes center stage this Diwali

Zepto, Motilal Oswal, and Edelweiss have not publicly commented on the deal.

In a humorous twist, Zepto’s latest campaign breathes new life into the iconic Indian sweet, urging customers to embrace Soan Papdi as more than just a regifting staple.

Pokémon Company seeks media, creative agencies in India as it gears up for major expansion

Susumu Fukunaga, Corporate Officer at The Pokémon Company; Pikachu wearing a saree; Genelia Deshmukh; Pikachu wearing a kurta; Yuki Kawamura, Senior Director, Strategic Partnerships and Special Projects at Niantic

The Pokemon brand is also looking to collaborate with multiple licensing agencies for deeper reach in the country.