Category: Advertising

Give work the chance to find its own greatness: Rahul Mathew of DDB Mudra Group

Cannes is increasingly becoming a show about creativity that leads to strong results. The more time your work gets in the market, the more results you get to play with, says Rahul Mathew, Chief Creative Officer, DDB Mudra Group.

Rahul Mathew, Chief Creative Officer, DDB Mudra Group, reflects on India’s performance at Cannes Lions this year. He notes that the more time one’s work gets in the market, the more results one gets to play with.

Lloyd Mathias on how to tackle false and misleading advertising sensibly

As per business strategist and independent director Lloyd Mathias, the use of technology like AI helps to suss out offending content before it gets amplified. (Image source: Unsplash)

One of the solutions that business strategist Lloyd Mathias suggests is having an industry wide rating system for responsible advertisers on the lines of CRISIL evaluating credit risk of loan takers. Every misleading ad (as decided by an independent body like ASCI) lowers the Advertiser’s rating score.

One black coffee, please: The ad that won India her first Lion at Cannes

As one can see in the film, Chopra’s face falls when Kapoor mistakes him to be the waiter and places her order, but he manages to beat a dignified retreat. The shot lasted seven seconds, which, as per Prasoon Pandey, is very long. To highlight that Chopra’s heart broke, there was the sound of glass breaking in the background. (Stills from the campaign)

India picked up 18 prizes at the recently-concluded Cannes Lions International Festival of Creativity. But how many remember the country’s first win at Cannes?

Crackdown on finfluencers: SEBI bars regulated entities from associating with ‘unregistered finfluencers’

Following a detailed investigation, SEBI concluded that Bharti and his company lured novice and inexperienced investors into the stock market with promises of high returns.

SEBI stated that it shall be the responsibility of the registered entity to ensure that the person with whom it is associated does not indulge in prohibited activities.

Rohit Sharma invests in edu- fintech startup LEO1

Rohit Sharma stated, "I am thrilled to support LEO1 in its mission to revolutionize learning and make quality education accessible to everyone. Their approach, unwavering commitment, and entrepreneurial spirit are truly inspiring as they work to positively impact the lives of aspiring students and their parents. This partnership presents an incredible opportunity for me to back initiatives that can make a significant difference for an entire generation."

Through this investment, LEO1 can resolve long pending cashflow issue in the educational institutes along with providing innovative solutions for students across India.