Advertising – Page 51

FMCG advertisers spent more on digital and radio in H1 ‘2024

HUL slashed the ad spending by 14.8% in Q2 (Photo by Daria Volkova on Unsplash)

FMCG ad volumes on TV and ad space in print individually saw a 6% decline each in the first half of 2024 over the last year, as per TAM AdEx report.

LinkedIn violates targeted advertising; fined 310 million euro

LinkedIn acknowledged the need to align its advertising strategies with regulatory expectations.

Previously, Microsoft had indicated that it anticipated a potential fine of around $425 million from the Irish regulator, reflecting the ongoing scrutiny of data privacy practices among major tech companies.

Research reports are not ads, clarifies SEBI

Experts suggest that SEBI incorporate public awareness campaigns, grievance redressal mechanisms, ease in reporting frauds, and AI monitoring of digital platforms to combat financial frauds online.

SEBI has clarified that research reports are not classified as advertisements unless they specifically promote products or services provided by the research analyst.

Patanjali scales up ad spend to Rs 130 crore in Q2 FY25, net profit rises to 21.38% YoY

Patanjali Foods, which roped in several celebrities, including Shilpa Shetty, Shahid Kapoor, and Khesari Lal Yadav, for Nutrela-branded soya chunks and edible oils, has spent more than Rs 185 crore so far in FY25

Purpose has become a very important element in marketing: Mohit Joshi of Havas Media

"Every client today is talking about associating in a more meaningful way with the consumer."

Speaking at Storyboard18’s Power of Purpose: Sustainability Edition, Mohit Joshi, Chief Executive Officer, Havas Media talks about agencies and brands that deliver innovative, relevant, and scalable ideas intertwining purpose with profit to create a lasting impact on consumers’ lives.

Zepto leads ad spending surge in quick commerce, outpacing Blinkit

Zepto, Motilal Oswal, and Edelweiss have not publicly commented on the deal.

Zepto’s revenue surged by more than 1200 percent in FY2023 to $251.7 million compared to $18.9 million in FY2022 as per the data by Tracxn Technologies Ltd. However, the net profit of the company declined by 198 percent to $158.6 million year-on-year

Godrej Consumer Q2 FY25: Net profit rises 12% to Rs 491 crore, ad spend remains flat

GCPL's ad spend increases by 5.32% in Q3

Godrej Consumer spent Rs 363.95 crore on advertisement between July and September quarter of FY2025

Colgate’s ad spending up by 17.8% in Q2 FY25, net profit jumps to Rs 395 crore

The company has significantly expanded the availability of premium products by ramping up distribution coverage from 30,000 stores to 300,000 stores, ensuring deeper market penetration and accessibility.

Colgate reported 10% year-on-year topline growth for the quarter ended September 30, 2024, with domestic revenues growing by 10.5%

Twitter India net profit declines by 90% due to sharp drop in ad revenue: Report

Twitch, a subsidiary of Amazon, was among roughly a dozen companies named in the original antitrust suit filed by X last November.

Twitter Communications has also cut employee benefit expenses by 95 percent to Rs 6 crore from Rs 130 crore after it fired nearly the entire workforce in India, which previously comprised 200 employees

HUL cuts advertising spend, reports slight profit dip in Q2 FY25

HUL reduced its advertisement and promotion expenses by 13.8 percent in Q2 FY25.

HUL posted a marginal decline (at 4 percent) in profit to Rs 2,612 crore in Q2 FY25 from Rs 2,717 crore on a standalone basis