Category: Advertising

BREAKING: MIB submits affidavit in SC; recommends SDC exemptions for ASCI members, print, startups

In a letter to the Ministry of Information and Broadcasting, AIDCF stated, "Unlike traditional distribution platform operators (DPOs), these services do not seem to be subject to the same regulatory scrutiny, potentially creating an uneven playing field for Pay TV operators.

On July 30, the Ministry of Information and Broadcasting sought three weeks to submit an affidavit on the ‘self-declaration certificate’ mechanism in the Supreme Court.

Mindful indulgence and purposeful choices redefine consumption habits

The latest State of Snacking™ report by Mondelēz International, which was unveiled today, offers a comprehensive look into the shifting snacking habits of Indian consumers. (Image Source: X, Mondelēz Intl)

Mondelēz International’s latest report reveals India’s shift towards snacking that nourishes both body and soul, highlighting trends in mindful indulgence, snack curation, and purpose-driven consumption.

Crocs launches campaign for Gen-Z with Orry and Karan Johar

Commenting on the new campaign, Yann Le Bozec – Marketing Vice President of Crocs ROW & Hey Dude International said, “At Crocs, personalization and unfiltered self-expression are at the heart of what we do. This new campaign celebrates these values by showcasing the versatility of our Jibbitz™ charms, which empower consumers to elevate their unique style. By collaborating with style icon Karan Johar and trendsetter Orry, we aim to inspire consumers to engage with Crocs in a fresh, dynamic way, reaffirming our commitment to authenticity.”

This campaign marks Orry’s debut in the #CrocsSquad.