Category: Advertising

Clinic Plus’ Beti Bann Ke Aana’ campaign celebrates the gift of a girl child

UN data reveals that over 2,000 female fetuses are aborted every day due to illegal sex-selective practices. This statistic underscores the unfortunate perception that girls hold less value, added the company. (Still from the ad film)

Through the campaign, Clinic Plus tackles a deeply ingrained societal issue – the preference for male children over female. With its message of ‘Wish for a Girl Child’ or ‘Beti Bann Ke Aana,’ Clinic Plus hopes to spark a shift in cultural attitudes, encouraging families to celebrate the arrival of daughters with the same joy and enthusiasm.

Dentsu’s Focus: Clients, talent, growth, and capability building

Effectiveness is a really big thing that clients are asking us for. Media's actually got onto the boardroom table. And so what a lot of our clients are asking for is business intelligence. How are my media dollars really driving my business impact so they can take it to the board?, stated Amanda Morrissey. (From left to right: Prerna Mehrotra, Amanda Morrissey, Shenda Loughnane and Anita Kotwani)

Dentsu’s global leadership, represented by Amanda Morrissey and Shenda Loughnane, were visiting India. Morrissey, global president of iProspect, the digital wing of the advertising major, and chief growth officer, media, Dentsu, outlined the pillars that have shaped their trajectory this year: a focus on clients, talent development, growth and capability building.

Noise and Zepto join forces for 10-minute gadget deliveries

Taking the announcement on LinkedIn, Khatri expressed his enthusiasm for the initiative, stating it was designed with the needs of today's fast-paced lifestyle in mind.

In a first-of-its-kind partnership, Noise and Zepto aim to bring one’s favourite gadgets to one’s doorstep in record time.

Edelweiss leader Radhika Gupta opens up about choosing practicality over luxury cars

Gupta's net worth is estimated to be around 41 crore, according to reports. (Image source: Edelweiss Mutual Fund)

Speaking at a podcast, Gupta revealed how she felt insecure initially growing up in a middle-class family; but as one of the country’s youngest CEOs, she does not feel the need to prove her worth to others by buying expensive items.